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ECONOMICS PROJECT

-By Group 8 PGDM A

Jinal Thakkar (39) Tulsi Shah (40) Vrutant Shah (41) Dipesh Jain (42)


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` Company History

` Recent Developments

` Market

` Achievements` Promotions

` Distribution Network


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Greeting Cards Decorative Mugs

Soft Toys

Trendy Accessories

Decorative Items Exclusive Gifts


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` The Moolchandani family, promoters of Archie's, holds 62.44 per

cent in the company.

` In 1995, Archie's was incorporated as a public limited company, with

its initial public offering of Rs. 74 mn). The issue was

oversubscribed 4.5 times` Book value- 29.20 rs

` On 25th may 2011 company announced dividend of 20% on face

value of 2 rs

` 52 week hit high of shares is rs 192 on 17 sep 2010.

` Archie's Ltd has informed BSE that the Board of Directors of theCompany have fixed November 03, 2010 as Record Date for the

purpose of sub - division of equity shares of Rs. 10/- each of the

Company into the Five equity shares of Rs. 2/- each in their meeting

held on September 30, 2010.


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STAKE

HOLDERS

% OF

TOTAL

PROMOTERS 62.35%

INSTITUTION 0.23%

GENERAL

PUBLIC

37.42%

GRAND TOTAL 100%

62.35%

0.23%37.42

%

100%

% OF TOTAL

PROMOTERS

INSTITUTION

GENERALPUBLIC

GRANDTOTAL


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` Net Profit Ratio :-

5.61

-0.78

6.927.41 7.85

-2

-1

0

1

23

4

5

6

78

9

2009-10 2008-09 2007-08 2006-07 2005-06

Net Profit Ratio

Net Profit Ratio


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Turnover in

Gift

segment

Turnover in

Greeting Card

segment

Total

Stationary

Sales

2009-10 Rs. 9004.40 Rs. 4610.30 Rs. 1883.13

2008-09 Rs. 7693.69 Rs. 4429.72 Rs. 1581.76

2007-08 Rs. 6423.62 Rs. 3866.18 Rs. 1289.92

2006-07 Rs. 5257.33 Rs. 3808.63 Rs. 1234.38

2005-06 Rs. 3803.72 Rs. 3393.23 Rs. 1066.20


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` RESESSION

1. Loss of Rs. 582.61 lacs on account of foreign

exchange derivate (options) transaction.

2. Total expenditures were very high in relationwith total income.

3. The amount of interest paid was also high

compared to last year.

4. Less no. of Retail stores were opened.


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1.85

2.39

1.78 1.77

2.05

0

0.5

1

1.5

2

2.5

3

2009-10 2008-09 2007-08 2006-07 2005-06

Current Ratio

Current Ratio


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0.17

0.220.24

0.19

0.08

0

0.05

0.1

0.15

0.2

0.25

0.3

2009-10 2008-09 2007-08 2006-07 2005-06

Debt Equity Ratio

Debt Equity Ratio


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` MTV Roadies 6 & Splits villa

` Helpage & Cry

` Chocolate and song cards

` Ginger lemon Masala tees

` Keel toys(U.S.A), Tatty teddy(Europe), Fizzy

Moon(U.K), Me to You(U.K), Russ(U.S.A).

` Gift designing


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` Send and Receive variety of animated cards

` Purchase gifts online

` Get a reward in form of Archies dazzling cards

` Get delivery at the door step through onlinepurchase


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` Inventory usage

` Fixed asset utilization

` Capital employed

` Interest coverage ratio(should always be more than 1.5)

` Credit period for debtors


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` Good profits through sponsoring of shows

` Tied up with Yahoo and India times

` Shop in shop strategy failed

` Stupid cupid gave good results

` Collaborations brought profits


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159

72

514

153

9 6

68

8

140

63

397

131

0

100

200

300

400

500

600

INCOME

PROFIT/LOSS

EXPENDITURE

` The main competitors are

1. Navneet Publication

India Ltd

2. Sundaram Multi Pap

Ltd3. Orient Press

4. Small Players

(Figures are in Crores)


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` Ups and downs.

` Road Ahead

1. Focus on gift segment.

2. One stop gift shop.

3. Heart warmers .

4. Products available all over the world.

5. Tie-Up with Hallmark.


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