Archetypes Of Style Slides
-
Upload
cordila-jochim -
Category
Documents
-
view
1.453 -
download
1
description
Transcript of Archetypes Of Style Slides
![Page 1: Archetypes Of Style Slides](https://reader034.fdocuments.us/reader034/viewer/2022050920/548c9c7eb47959f60c8b62cb/html5/thumbnails/1.jpg)
Archetypes of Style
![Page 2: Archetypes Of Style Slides](https://reader034.fdocuments.us/reader034/viewer/2022050920/548c9c7eb47959f60c8b62cb/html5/thumbnails/2.jpg)
Definition of Archetype
An archetype is an original model of a person, ideal example, or a prototype upon which others are copied, patterned, or emulated; a symbol universally recognized by all. There are approximately 20 archetypes in women’s fashion. Each woman embodies about 3 archetypes, one of which is dominant.
![Page 3: Archetypes Of Style Slides](https://reader034.fdocuments.us/reader034/viewer/2022050920/548c9c7eb47959f60c8b62cb/html5/thumbnails/3.jpg)
Archetypes vs. Trends
• A trend is for the moment, archetypes are a lasting part of the culture
• Archetypes can gain popularity and experience trend moments, however the ultimate expression is still archetypal
• Shoppers adopting trends will still remain true to their archetype
![Page 4: Archetypes Of Style Slides](https://reader034.fdocuments.us/reader034/viewer/2022050920/548c9c7eb47959f60c8b62cb/html5/thumbnails/4.jpg)
Why “sexy” isn’t an Archetype
Sporty Pop
Blue Blood Bombshell
![Page 5: Archetypes Of Style Slides](https://reader034.fdocuments.us/reader034/viewer/2022050920/548c9c7eb47959f60c8b62cb/html5/thumbnails/5.jpg)
All-American
![Page 6: Archetypes Of Style Slides](https://reader034.fdocuments.us/reader034/viewer/2022050920/548c9c7eb47959f60c8b62cb/html5/thumbnails/6.jpg)
Archetype: All-American
• As home-grown as apple pie • Clear, honest, and good • Features denim, cotton,
khakis, cargos, t-shirts, cowboy boots, and sneakers.
![Page 7: Archetypes Of Style Slides](https://reader034.fdocuments.us/reader034/viewer/2022050920/548c9c7eb47959f60c8b62cb/html5/thumbnails/7.jpg)
![Page 8: Archetypes Of Style Slides](https://reader034.fdocuments.us/reader034/viewer/2022050920/548c9c7eb47959f60c8b62cb/html5/thumbnails/8.jpg)
Archetype: Bombshell
• Hotness with a splash of retro • Knows her assets and emphasizes them • Nipped at the waist, full in the chest • Dresses, dresses, dresses!
![Page 9: Archetypes Of Style Slides](https://reader034.fdocuments.us/reader034/viewer/2022050920/548c9c7eb47959f60c8b62cb/html5/thumbnails/9.jpg)
Sophistifunk
![Page 10: Archetypes Of Style Slides](https://reader034.fdocuments.us/reader034/viewer/2022050920/548c9c7eb47959f60c8b62cb/html5/thumbnails/10.jpg)
Archetype: Sophistifunk
• Often black but never boring • Sophisticated with unexpected flare • Tailored yet edgy • Texture over color • Never overdone
![Page 11: Archetypes Of Style Slides](https://reader034.fdocuments.us/reader034/viewer/2022050920/548c9c7eb47959f60c8b62cb/html5/thumbnails/11.jpg)
Opportunity
Speak directly to your customers by defining, categorizing, editing, and
promoting by archetypes
![Page 12: Archetypes Of Style Slides](https://reader034.fdocuments.us/reader034/viewer/2022050920/548c9c7eb47959f60c8b62cb/html5/thumbnails/12.jpg)
Cordila Jochim [email protected] (206) 283-3213 Copyright by Cordila Jochim. Not for distribution.