Arc 403 Garla s15
-
Upload
andrew-garl -
Category
Documents
-
view
225 -
download
2
description
Transcript of Arc 403 Garla s15
![Page 1: Arc 403 Garla s15](https://reader030.fdocuments.us/reader030/viewer/2022020112/579055dc1a28ab900c96bd96/html5/thumbnails/1.jpg)
HYPER-DIVERSE CONSUMING OF CULTURE IN AN OBSOLETE MODEL FOR URBAN FORM MAKINGHYPER-DIVERSE CONSUMING OF CULTURE IN AN OBSOLETE MODEL FOR URBAN FORM MAKINGHYPER-DIVERSE CONSUMING OF CULTURE IN AN OBSOLETE MODEL FOR URBAN FORM MAKINGHYPER-DIVERSE CONSUMING OF CULTURE IN AN OBSOLETE MODEL FOR URBAN FORM MAKINGHYPER-DIVERSE CONSUMING OF CULTURE IN AN OBSOLETE MODEL FOR URBAN FORM MAKINGHYPER-DIVERSE CONSUMING OF CULTURE IN AN OBSOLETE MODEL FOR URBAN FORM MAKINGHYPER-DIVERSE CONSUMING OF CULTURE IN AN OBSOLETE MODEL FOR URBAN FORM MAKINGHYPER-DIVERSE CONSUMING OF CULTURE IN AN OBSOLETE MODEL FOR URBAN FORM MAKINGHYPER-DIVERSE CONSUMING OF CULTURE IN AN OBSOLETE MODEL FOR URBAN FORM MAKINGHYPER-DIVERSE CONSUMING OF CULTURE IN AN OBSOLETE MODEL FOR URBAN FORM MAKINGHYPER-DIVERSE CONSUMING OF CULTURE IN AN OBSOLETE MODEL FOR URBAN FORM MAKINGHYPER-DIVERSE CONSUMING OF CULTURE IN AN OBSOLETE MODEL FOR URBAN FORM MAKINGHYPER-DIVERSE CONSUMING OF CULTURE IN AN OBSOLETE MODEL FOR URBAN FORM MAKINGHYPER-DIVERSE CONSUMING OF CULTURE IN AN OBSOLETE MODEL FOR URBAN FORM MAKINGHYPER-DIVERSE CONSUMING OF CULTURE IN AN OBSOLETE MODEL FOR URBAN FORM MAKINGHYPER-DIVERSE CONSUMING OF CULTURE IN AN OBSOLETE MODEL FOR URBAN FORM MAKINGHYPER-DIVERSE CONSUMING OF CULTURE IN AN OBSOLETE MODEL FOR URBAN FORM MAKINGHYPER-DIVERSE CONSUMING OF CULTURE IN AN OBSOLETE MODEL FOR URBAN FORM MAKINGHYPER-DIVERSE CONSUMING OF CULTURE IN AN OBSOLETE MODEL FOR URBAN FORM MAKINGHYPER-DIVERSE CONSUMING OF CULTURE IN AN OBSOLETE MODEL FOR URBAN FORM MAKING
![Page 2: Arc 403 Garla s15](https://reader030.fdocuments.us/reader030/viewer/2022020112/579055dc1a28ab900c96bd96/html5/thumbnails/2.jpg)
![Page 3: Arc 403 Garla s15](https://reader030.fdocuments.us/reader030/viewer/2022020112/579055dc1a28ab900c96bd96/html5/thumbnails/3.jpg)
Andrew James Garl ARC 403Professor Luis HoyosStudio Instructor Sarah LorenzenSpring 2015
Table Contents
Reading Responses 1 The Theater of Architecture 2 Queer Space 3 Describing the New Transfer 4 Branded Environments
Theory and Project Connections 1 Describe West Hollywood Urban From and Social Make Up . 2 Future of Urban Environments. 3 The “Urban Design Project” 4IdentityofoftheCityUrban Position 1 Retail Plan 2 Retail Diagram 3 Rendering 4 Site/Floor Plan Photo Essay
![Page 4: Arc 403 Garla s15](https://reader030.fdocuments.us/reader030/viewer/2022020112/579055dc1a28ab900c96bd96/html5/thumbnails/4.jpg)
1 The Theater of Architecture
BeatrizColominapreferstocriticizethearchitectureofAdolfLoosandhisarchitecture’scontradictorynature.Mediadrivensocietybringsonadesireforspectacle.NowmorethaninLoos’stimearchitecturemustgiveashow.Thearchitecture must provide for the characters a place to be displayed. I argue for the spectacle of architecture and for the theatricswhichtakeplacewithinit.Bringingtofullcapacitythelivelyactionsofthehumananimations,thearchitecturewillbeastage,quiteliterallyforthedisplayoftheseparticipants.
ThenotionshowninLoos’sresidenceofthetheater,the“theaterbox”asColominacallsit,ismeanttocreateasequenceoftheatricsforeachusertobesimultaneouslyputondisplayandbecometheviewer.Whileallthisactingissaidtotakeplacewithinthehome.Thecommunityandpublicspacecantakeonthesequenceaswell.TheprojectproposedforWestHollywood’sRobertsonlanewilllayeritsopenspacetobeviewablefromthestreetandthepark,and from the other parts of the project so as to create space where subjects will be able to view and be viewed by each other.Atwowaypanopticismwillemerge. Thesetwotypesofspaces,ofbivueyerismandqueerspacewillcombineintheformofpublicspaceonacommunityscaletofocustheattentionofusersandviewstoamixingzoneintenselypopulatedanddiverselyprogrammed.
Source:TheSplitWall:DomesticVoyeurism,BeatrizColomina
![Page 5: Arc 403 Garla s15](https://reader030.fdocuments.us/reader030/viewer/2022020112/579055dc1a28ab900c96bd96/html5/thumbnails/5.jpg)
2 Queer Space
Queer Adjective,Strangeoroddfromaconventionalviewpoint;unusuallydifferent;singular:Aqueernotionofjustice. AaronBetskywritesonqueerspace.Hisultimatedefinitionofqueerspaceisthatwhichprecludesactionsofabnormality,ornormalitythatisacceptedbutspecificallyabsentotherpublicactivities.Expeditionsintothenormalityofmodernsocietyilluminatesarealityofmanyactionsandlifestyleswhichoccupynecessaryqueerspace.
UnderthisadjectiveofspaceIarguethatthemostabnormalspaceisourmostbelovedsanctuary.Thehome,whereveritmaybeconnotesthespecialplacewherewehideouractivities.Sex,arguments,privateconversations,oddroutines,normalroutinesalltakeplaceinourprivatelocals.SincewemakesomanyplaceourhomeBetsky’sdefinitionofqueerspacenowfitsmostplaces.Queerspaceinouropensociety,especiallythatofWestHollywoodisnotseparatefromordinaryspace.Aplacewhereactivitiesareallowedtohappen,thatmayormaynotbeabnormal,sothereforanyspace,canbelabeledasqueer.Soinanopensocietynegativeconnotationsoftabooorabnormalareaccepted,sowecanfreelyprogramthesespaceswithourarchitecture.TheRomanbathandthevilla,wereplacesthatsecludedactivities,butwerepublicinthesensethatsuchactivities,sexualornot,wereaccepted.Soinasenseanatmosphereofacceptanceforhistoricallytaboorelationshipsandactivitieshappenedinancientsocieties.Inanattempttocapturetheopenatmosphere,demonstratedfirstinRomanbaths,andalsointhewholeofthecityofWestHollywood.
AlargeopenplazamustbeaprogrammaticelementinaproposeddesignfortheRobertsonLanesite,withspacesandprogrammingtoeffectameaningfulqueerspacethatisfrontandcenter,opentothestreetandallowsactivitiesinpublic,oncehavingataboolabel.Source:QueerSpace,ArronBetsky
![Page 6: Arc 403 Garla s15](https://reader030.fdocuments.us/reader030/viewer/2022020112/579055dc1a28ab900c96bd96/html5/thumbnails/6.jpg)
3 Describing the New Transfer
Theelusivenessofcreatingentertainmentinarchitectureonlyeasyinoneplace.Theshoppingmall,adevilthatthemodernmanhascreatedsitsatthecenterofmoneymakingmachineswecallcities.Consumerismrunsrampantandisallbutnecessaryinoursociety.Sohardisittofunctionwithoutbuyingintoallofthesalesandspectacledisplayedinthesecenters.JonJerdeamongothersboughtintothepayoutthatistheshoppingandentertainmentvenue.Creatingthespecialenvironmentdedicatedtosalesisaboutanunendingdisplaydesignedtoenticeandexcite.Iarguethefallacythattheseenvironmentsportrayaredoomedtofailwithnewgenerationsdemandsforserviceanddesireforsocialengagement. WritingontheJerdeTransfer,DanielHermanexplainsthefantasticdistractionthatJerdeMallsexhibit.Eachiterationofthesemallscreatesaspectatorofthepatron,butthesespectatorsareofagenerationbeforetheInternetexisted,thepredominantmarketbeforefiveyearsago.Nowanewgenerationwhohasgrownupwithinternetshoppingandabarrageofcontentavailableforpurchasewithoutmovingmorethanafinger.Mygeneration.Wehavestartedtodemand,astheroleofconsumptionisdiminished,todesireanexperienceofsocialinteractionandservices,ifwearetopartakeintheshoppingexperience.Eachstoremustbeorientedtoprovidinganadditionalservicethatcannotbecompletedinthedigitalworld.Notonlyisthissentimentgroundedintheabilitytocompleteataskofpurchasingonline,butinourgenerationsdesiretoexpendenergyinmakingsurewegetthebestproduct,andmaketheeffortmostworthwile.Suchasthepersonalshoppercompetestoproducethebestrecommendationtotheirclient,thenewgenerationofretailwillneedtoprovidecustomservicestotheshopper,andinstructtheminproductselection,comparisonandtestingallofwhichcreateanewexperienceofshopping.
OnerelevantrequirementofthenewretailerwillbesimilartothatwhichtheJerdePartnershipwassuccessfulin.Theprogrammingofcomplexinteractionsbetweenpatron,entertainerandserviceswhichmimicstheurbancomplexitiesofcities,whichgivesillusiontheurbanenvironment,socially,evenwhentheplaceexistswithinone.Thesuccessofshoppingcentersandcombinedentertainmentandretaildistrictswithincitiesmustbereinterpretedevolvingtomeetthedesiresofnew,demandingdemographicsofanewgeneration,creatingservicesthatwillaugmentthespectacle,andthespectaclewillfocusonasocialexperienceprogrammedtomaketheuserfeelentertained.
Source: The Jerde Transfer
![Page 7: Arc 403 Garla s15](https://reader030.fdocuments.us/reader030/viewer/2022020112/579055dc1a28ab900c96bd96/html5/thumbnails/7.jpg)
4 Branded Environments
Thebrandedenvironmentisdesignedtomarkettheresourcesandamenitiesofagivenplacetoacertaindemographic.Muchliketheworldofmarketing,thebrandedenvironmentmustknowitsaudience.Thesuccessfulbrandedenvironmenthasanexcellentlocation,aseriesofplannedrelevanteventsandisaccessibletotheintendedpatron. Location.Location.Location.
Themostimportantaspectofanyrealestateendeavorislocation.Enticingvisitorstothelocationisonegoalofabrandedenvironment.Capturingaprimelocationentailscloseproximitytomanypeoplewillingtoengageintheenvironment.Thelocationmusthaveenoughamenities’tomakeitadestination.Theenvironmentslocationmaybeassmallasacultburgerjointoraslargeascitydistrict,orlarger.Locationswithahighlybrandednaturemaybeabletoincreasetheirmarketvaluebasedonthereputationoftheplace,asrealestatebecomesmoredesirablethepricecouldbedrivenup.Brandedenvironmentsmayalsoinfluencetheintrinsicvalueofalocationestablishingthereputation,orthewidelyunderstoodideaoftheplace,tocreatewidespreadpublicinterest.Anyplaceseekingtoattractanaudiencemaybeabrandedenvironment,certainlyacyclicalnatureevolveswhenaplacehasestablisheditbrandandhasbecomerelevant.
Events in a space make the place.
Relevanteventsmusttakeplaceinalocationseekingabrandedidentity.CulturallysuccessfulbrandedenvironmentshaveeventswhichaddtothedesiretogosomewhereEventsmaybetheintendeddrawoftheplace,ortheymaybehappeningbecausetheplaceisapopularlocationandtheplayersseekanaudiencefittingwiththedemographic,ortheymaybeprogrammedtoentertainvisitorsalreadyinthelocation.Brandedenvironmentssuchasstoresandevenplacesofwork,suchasgoogle,mighthavelargescalebrandimageconnections,sotheventsthattakeplacewithintheenvironmentwillbedesignedtoentertaineducateorpurveypeopleorproductsthatenhanceprofit.Culturallybrandedenvironmentsmaybeprofitableifthecommunityseekstoperpetuatethespaceasinimportantpartof its character.
![Page 8: Arc 403 Garla s15](https://reader030.fdocuments.us/reader030/viewer/2022020112/579055dc1a28ab900c96bd96/html5/thumbnails/8.jpg)
Cultural Relevance.
Culturalrelevance,andprimelocationareonlysomeaspectsthatmakeabrandedenvironmentsuccessful,anenhancedaccessibilitytoadesirablelocationiscrucialaswell.Withoutalargeenoughaudience,anotherwiselivelyplace may have trouble staying relevant. Accessibilitymaymeanalocalpopulationlargeenoughtosupporttheuseofaplacebymanypeople.Accessibilitymayentailavailableparking,suchisthecaseinSantaMonica,along3rdStreetwithmanyparkingstructures.Accessibilitymayalsomeanaffordability,theintendeddemographicmustbeabletothinkthattheycanaffordtoeat,shop,visitorstayintheplace,ifpriceexcludesademographic,suchasinRodeodrive,thebrandedimagewouldtargetingamoreaffluentaudience,
Environmentalfactorssuchcleanliness,levelofactivity,safety,climate,noisepollution,lighting,landscaping,havingdefensiblespacearemutualfactorseachbrandedenvironmentmaywanttohave.Havingapopulationtheuserwouldliketointeractwithandbeseenbyisalsoimportant.Locationcultureandatmosphere,aswellaslargeenoughaudience make branded environment create desirable places.
Source: Harvard Design School Guide to Shopping
![Page 9: Arc 403 Garla s15](https://reader030.fdocuments.us/reader030/viewer/2022020112/579055dc1a28ab900c96bd96/html5/thumbnails/9.jpg)
1 Describe West Hollywood Urban From and Social Make Up .
TheCityofWestHollywoodisoneacitylandlockedbetweenSantaMonica,TheCityofLosAngeles,andBeverlyHillsaswellasHollywood.Therearefingerlikeprojectionsinalldirectionsshapingthecitiesboarders.AsacityseveredfromtheCityofLosAngeles,andHollywood,WestHollywooddevelopedasanoutliers,aperfectplacetobreedadiverseculture,andcultivateacommunityofunderrepresentedminoritiestoliveintheopen.WeallknowasignificantpopulationlivesinthecitythatassociatewithLesbianGayBisexualorTrans-gender,LGBT,groups.Thisisadefiningcharacteristicofthecity,asaanearlyheavenagainstdiscriminationandridicule.SocialactivitiesandculturalidentityevolvedwithintheurbanfabrictohostnightclubsbusinessesandresidentialareasthatembraceLGBTlifestyle.Thereisasignificantincreaseinthemalepopulationoverothercities,56%ofthepopulationismalewhereasthesimilarcityofSilverlakehas51%asisthenationalaverage.49%femalepopulationandalargeelderlypopulationaddtothediversityandgivecluesaboutthehistoricalresidencepopulationwithinthecity.
SocialmakeupofthecityisdefinedbyacateringtoLGBTcommunitythroughbusinessesandsupportmechanismsfrompublicfunds.Buttherearealsosupportforfamilieswithafewparksandpools,anewpubliclibraryand schools. The primary focus of our project is a study of the retail environment. As new design district has emerged in the commercial segments of the city. Here designers from fashion to architecture have made claim to real estate in a marketofmigratingaffluence.HerepeoplefromBeverlyHillshaveattributedtosuchaffluence,aswellashighmindedshoppersanddesignerslookingtoaclientofmeansandtaste.Inadditiontotypicalgrocersconveniencestoresandshops,BoystownhasemergedwithalargepopulationofLGBTfriendlybars,nightclubsandrestaurants.AnimportantaspecttothesocialandeconomicmakeupofthecitythedistrictalongSantaMonicaBlvd.Attractspeoplefrommanycitiesintheareaandtouristsfromotherpartsoftheworld,whomightbelookingforacceptanceandaplacetolettheirguard down. While in the past few years much of the country and the world have become much more open to LGBT associates,WestHollywoodhasremainedabastionforacceptanceandembraceandlivelyfreedomexpressedbyitsvisitors and residence.
![Page 10: Arc 403 Garla s15](https://reader030.fdocuments.us/reader030/viewer/2022020112/579055dc1a28ab900c96bd96/html5/thumbnails/10.jpg)
TwocharacteristicsofcritiqueinthecityofWestHollywood,asidefromthepacificdesigncenterandSantaMonicaBlvd,thecityisverymuchblandintraditionalpostwararchitectureslowlyrenovatedandstyledcheaplyinresidentialareas,aswellassomewhattypicalbuildingsinthecommercialdistrictsaswellasconvertedhomesinthedesignquadrant.Theretailenvironmentsandshoppingplacesaretypical.Andmostimportantlythecityhasnocenter,nocityhall,meetingspaceoriconiclandmarktodefinetheurbanform. Theprojectweseekwillstrivetoinverttherelationshipofretailenvironmentstoonethatsucceedsnotbecauseofbrandimageorqualityofbuiltspace,butbecausethedrawofaculturallymixedspace,withadynamicprograminalargeopenspaces.Anadaptableserviceorientedretailclusterprovidingcreative,customizable,bespoke,andculturallyrichexperiencestodemoproducts,makeuniqueitems,experienceLosAngelesandWestHollywoodculturewillbedesignedtoademographicofwhichcanshopforeverythingonline,havepeoplerunerrandsandseekanexperiencetoparticipateinnotjustashoptopickitemsoutof.
Ourprojectwillalsotakethesameoutdooropenspaceusedfortherevenuegeneratingdiversityofretailkiosksandvendorsandadaptableretailerprogrammedtakeoversandcreateaniconicopenpavilionformeetinganddemonstrationandevent,muchliketheSpanishStepsintheCityofRomeprovide,thelandmarkwilladdtothepridefulculturesabilitytoidentifywithit’scity.
Source:ARC403StudioDiscussion,CityofWestHollywoodMasterPlan,SantaMonicaBoulevardSpecificPlan1999.
![Page 11: Arc 403 Garla s15](https://reader030.fdocuments.us/reader030/viewer/2022020112/579055dc1a28ab900c96bd96/html5/thumbnails/11.jpg)
2 Future of Urban Environments. Forthepastfeddecadesnewurbanistshavebeenpresentingcasesforareversalofsuburbanization.Theyarewrongtothinkthatthesuccessofthepublicrealmiscontingentonaforcefulmotionofurbandesigntomakethewholemoreimportantthattheindividual.Aselfishsocietyweliveinofpeoplewhoenjoyprivacy,spaceandseclusion.Ifnewurbanismisnotsuccessful,asElizabethMouleandStefanosPolyzoideswouldhope,thenacontingencyforhowtodesign and operate must be formed if the urban designer and the architect are to capture millennials as a demographic. Tocapitalizeonpotentialworkfromthenewgenerationwehavetounderstandthatabalanceisinorder.ToddBressiwouldargueforthecommonhouse,thepublicgoodinfrontofallelse.Butthegoodstemsfromsatisfiedindividuals.Withouttheabilitytofulfillone’sowngoalstherearelimitedcapacitiestoplaceothersfirst.
Theeffectofthisselfishnesswillclaimthenewurbanistagendaforgoodpublicspace.Goodspace,mustbeconcentratedsotheindividualspacecandevelop.Individualspacemustbegreatenoughtosupportgoodspace.So,economiccenters,entertainmentdistrictsandserviceentitiesmustinhabitthisgoodspace,alongwithopen,outdoorprogramstosupportadensityofpeopleattimes,andbecloseenoughtoindividualspacetoallowpeoplethefreedomofmovementandthechoicebetweenprivateandpublic,whentheychoose.
Urbanness,willbethenonbedefinedbyhyperdiversity.Suchimmenseactivitywillbethedriverforsurroundingdevelopments.Unliketheblanketwhichnewurbanismproposedtorectifyexisting,poorlydesignedhabitatwecallsemiurbanandsuburbandevelopment,hyperdiversitycallsforthecompleteandobliterationofexistingurbanfabric.Supercenterswillbesurroundedbycommunitiestiedbythelureofamenity,culture,activity,diversity,andpossiblybyhistoricidentitytothehubwherepublicandprivatearetwodifferentworldsbutaresoclose.
Urbandensitywillberequiredonahugescale.Allofourcurrentdevicesstrivingtomakegoodarchitectureandurbanformmustbeemployedinthisnewform.Whilesocialmedia,transportation,infrastructureandaccesstootherhubswillbesubconscious,whichmeanssoeasyandsoefficientnoonewillneedtothinkaboutthem.aHyperurbanism,playsakeyroleinthethinkingbehindourRobertsonlaneproject.Hereallroads,“socialroads,economicroads,entertainmentroads,andbusinessroads”leadtotheprojectsmajoropenspacewhereallpublicactivityoccurs.Thisspaceiscloselylinkedtoprivatehotelroomsandofficeswhicharenecessaryfortheindividualtoaffecthisorherortheother’sownmeaning.
![Page 12: Arc 403 Garla s15](https://reader030.fdocuments.us/reader030/viewer/2022020112/579055dc1a28ab900c96bd96/html5/thumbnails/12.jpg)
Suchgrandscalethinkingisnotfaroff.Placesforhyperdiversityareemergingandhavebeenbuilt.TheexplosionofdowntownLosAngelesisprimeexample.LALivecanbeconsideredaprototypehub.Nowthatthetrainhasstartedrolling,asinthehugedevelopmentalongwiththestaplescenterisasuccess,allofthesurroundingresidentialareaisdensifyingfromanalreadydensestate.Manymorepeoplenowresideintheradiusaroundtheproject,andtheprojectionisforanincreaseinthistrend.
Yethyperdiversitywilldefineagenerationwhocravesrealsocialandculturalinteractionduetoanabsenceofinteractionasaresultofdigitalcommunication.Additionally,duetothespeedatwhichmedia,servicesandinteractionmayhappenpeoplewillpaytosimplyinteractwithpeople.Theresultofsocialmedia,onlinecommerceand,newtrendcompaniessuchasUber,fooddeliveryservices,andpersonalconcierge,consumerswillturntoaprimaldesireforinterpersonalinteraction,andbegintopaymoreforintangiblegoods,theywillwantmoreservicesbecausethetangibleis already so easy.
Itisnotgoodenoughtomaketheexistingurbanfabricmorepalatable.Itisnotenoughtore-imaginewhatwewouldhaveredone50to100yearsago,wehavetolookatthefuturepopulationandthisdemographicdemandsanewmakeup,andanewwayofoperatingwiththeentitiesthatarethecity.Thenewiswhereimportanceisplacedatthehubofactivityandtheallowanceforpersonalworthismadewithprivatespaceinwhateverfromitmaytake.Sources: Elizabeth Moule and Stefanos Polyzoides Todd W. Bressi. In The New Urbanism
![Page 13: Arc 403 Garla s15](https://reader030.fdocuments.us/reader030/viewer/2022020112/579055dc1a28ab900c96bd96/html5/thumbnails/13.jpg)
3 The Urban Design Project
Referencingtheabovewritingsmanyofthegoalsfortheprojectbecomeclear.Takingacriticalpointofviewofthecurrentandplannedcontextoftheprojectallowsadiverseapplicationofroutinedevicestocreatethestagefornewevents to happen.
There are several goals to accomplish in the design of the Robertson lane hotel. First is an inversion of what we know as a retail environment. Our project provides zero area for enclosed retail outlets. The space is dedicated tooutdoorspace,opentotheair,muchlikeaplazawhereanynumberofactivitiescanoccur.Providingforthekeyrevenuegenerationoftheproject,theretailspaceswillbeadaptable,temporaryandeverchangingtoaccommodatethemostdiversesetofpurveyorspossible.Programmedretaileventsmaytakeplaceatanygiventime,andmybemixed.Theprogrammedretaileventsinclude:Farmersmarketstylesalesinboothform,alargebrandtakesovertheentireparkspace.Smallcommunityproducerscometoselltheirgoodsoreventrade.Weekendyardsale.Tradeorcraftfair,boardwalk style small retailers set up shop for a few days. The retail component refers to predicitons by the Harvard SchoolofDesign’spredictionsforthefutureofretailandthedesireforwouldbeshopperstofocusonhavingmeaningfulsocialandculturalexperienceasopposedtheabilitytofindanpurchaseanyparticularrequireitem.
Other events occur in the open space while sales are happening. Dance club. Cafe. Swimming pool. Boccie Ball.Artshow.Pridefestivaltakesover.Peoplesetupforaconcertinwhichthestageisinthestreet.Suntanning.Circusorstreetperformers.Costumecontest.Theseactivitiesoccuronaramp,whichslopestothestreetandisopenpublicspace.Astagetoviewhumansbeinghumans,voyeurism.Andforstrangeandatypicalactivitiestooccurandbecomethenorm.Thesocialandculturalagendaisabsolutelythedriveroftheprogram,allowingideasforfuturelargescaleprojectstoforgettheancienturbanformalreadyinexistenceandembraceformfromexperience.Fromfollowsexperience.Inordertoprovidesuchanopenspacemanysecurityissuesarrive,butasaprojectofandfortheprogrammedacitivitiesandamenitieswithinitissafetorelyontheprogrammingtoapplyitsownbuffersforsafetyandsecurity.Since,weasthecreatorsofthespacefortheexperiencecannotactuallycontrolalltheeventsbutprovidethespaceforsimultaneityrequiredfortheintendeddiversity.
![Page 14: Arc 403 Garla s15](https://reader030.fdocuments.us/reader030/viewer/2022020112/579055dc1a28ab900c96bd96/html5/thumbnails/14.jpg)
Thediversityisachievedandsupportedthroughthemultitudeofprogramming,andthecombinationofopenspace,creativeoffice,andawayoforganizationofprogramwhichenhancesmixingofthevariousprograms.Hotelandofficesharespacesontheupperfloor.Theseopenspacesarelikelargeinteriorstreets,theyincludealltheamenitiesofahotel,evenasmallresortandanofficebuildinggearedtowardrentablespacesandtemporaryorstartupcompanies.Thespacebetweenofficeroomsandhotelroomshasbars,copiers,spas,workoutequipment.Receptionists,conferenceroomsandtables,lounges,restrooms,balconies,aweddingchapel,apool,outdoordeck,ballroomspaceandanyotherinfinitecombinationofresourcesforthetwoprogramstoshare.
TheelevatedandopenformofthisprojectisacclimatizedtoSouthernCalifornia,itisdestinationalongthestreetparaderootandnightlifecorridorofSantaMonicaBoulevard,completelyopenandaccessibleforallactivitiesatalltimesofthedayandnight.Muchlikeapark,plazaortheSpanishStepsofRome,weaimtocreatealandmark,centralspaceforthecity,andawild,hyper-diverseexperienceforallwhomightactivatetheproject.
![Page 15: Arc 403 Garla s15](https://reader030.fdocuments.us/reader030/viewer/2022020112/579055dc1a28ab900c96bd96/html5/thumbnails/15.jpg)
4ProvideaCritiqueoftheCurrentMasterPlan.Analyzeanddescribethecity’svisionforthefutureofWestHollywood.Whatisvaluableaboutthisvision?Wheremighttherebechanges?Forthissectionreferenceatminimumoneofthereadingsinordertocomparethecity’sproposalwiththatofanurbanist’sidealsfromthecoursereadings.
AnIdentityfortheCity
Determinationofwhatacityisandwhatisshouldbeisadeterminationmadebythepeoplewhoinhabitit.Thelongtermplanningdocumnentservesasapolitictoattestthattheselfrealizingfutureofthecitywillhappen.TheWestHollywoodmasterplanrisestoenforceacommunityofopenness.Asabastionforacceptanceandpride,thecityofwesthollywoodinthe1990’sand2000’sprovidedarolemodelforsocietyeverywhereinembracingnewworldsofculture.
Creatinggoalsforamoreprosperouscity,theWestHollwoodgeneralplanmakesgeneral,evengenericclaimsforgowthorimprovedenvironments.Increasedqualityoflife,greaterdiversity,improvedeconomy,environmentandtraffic.Thesearetypicalstatementsofcityplans.TheWestHollywoodSantaMonicaBoulevardSpecificplanenablesthereailizationofsomeofthesegoals.TherealpurposeofthesepeiecestoenhancethecityitprovideamoreenjoyablenetowrkforCulture,Safety,diversityandthechartacterofopenesstooccur.Whenthediversityisallowedtoshine,allothercommunitybenefitsmanifest. OtherimportantelementsoftheplanIagreewith,“Seeknewareastoincreaseparkspaceandlandscapeareasinourstreets,sidewalks,andopenareastocreatespaceforsocialinteractionandpubliclife”.Enhancingacommounitywithsucharichcultureanddiversitygrowsthebondthatholdsitsidentity.Thecommunityidentymighteventuallycreate the drive for new urban hub and hyper diversity .
Source:CityofWestHollywooodGeneralPlan,SantaMonicaBoulevardSpecificPlan
![Page 16: Arc 403 Garla s15](https://reader030.fdocuments.us/reader030/viewer/2022020112/579055dc1a28ab900c96bd96/html5/thumbnails/16.jpg)
![Page 17: Arc 403 Garla s15](https://reader030.fdocuments.us/reader030/viewer/2022020112/579055dc1a28ab900c96bd96/html5/thumbnails/17.jpg)
![Page 18: Arc 403 Garla s15](https://reader030.fdocuments.us/reader030/viewer/2022020112/579055dc1a28ab900c96bd96/html5/thumbnails/18.jpg)
REJECTION OF THE BUILT , AND THE CREATION OF THE EXPERIENCE
AFORMTOREJECTCURRENTURBANFORM,EMBRACETHESPECTACLEOFTABOOACTIVITIES,EMBRACETHEEVOLUTIONOFRETAILMODELS,HARBORCREATIVENESSANDTOURISTSFORAN ECLECTIC MIX FOR PEOPLE TO CONSUME THEIR CULTURE. A LARGE OPEN SPACE CRE-ATES A PARK AND A MALL IN ONE. CUSTOMIZABLE RETAIL SPACE IN THE OPEN AIR PROVIDES A TEMPORALITY OFFERS ADAPTABILITY FOR EVENTS SUCH AS PRIDE. IT ALSO ALLOWS FOR MANYRETAILERSTOINHABITATONCE,ORONEOVERTHEWHOLESPACE.COMMUNITIESCANSELLTHEIRCULTUREHERE,PEOPLECANGETMARRIED,THEYCANSWIM.MUSICFESTI-VALS MAY OCCUR. CAFES AND EATERIES MY TAKE HOLD. LANDSCAPE MEANDERS AROUND THE CIRCULATION RAMPS . HOTEL AND OFFICE SPACES IN THE ELEVATED MASS FIND THE SAME LIGHT THROUGH AN INTERIOR STREET WHERE ALL AMENITIES AND SERVICES NEEDED FOR BOTH COALESCE AND FORCE A MIXING OF RESIDENCE TOURISTS WORKERS AND DAILY PATRONSINTOTHECOMMUNITYANDABSOLVE,FORALLTOPARTAKEINTHECULTUREOFWEST HOLLYWOOD
![Page 19: Arc 403 Garla s15](https://reader030.fdocuments.us/reader030/viewer/2022020112/579055dc1a28ab900c96bd96/html5/thumbnails/19.jpg)
staircase
staircase
staircase
staircase
tower of hotel
tower of hotel
tower of office
tower of office
whiskey bar
breakfast bar
foyerinformation
winetasting
library
workshop area
lounge
![Page 20: Arc 403 Garla s15](https://reader030.fdocuments.us/reader030/viewer/2022020112/579055dc1a28ab900c96bd96/html5/thumbnails/20.jpg)
URBAN DESIGN HAS NOTHING TO DO WITH WHAT IS ACTUALLY ALREADY BUILT ON THE SITE
![Page 21: Arc 403 Garla s15](https://reader030.fdocuments.us/reader030/viewer/2022020112/579055dc1a28ab900c96bd96/html5/thumbnails/21.jpg)
HYPER DENSITY HUB
![Page 22: Arc 403 Garla s15](https://reader030.fdocuments.us/reader030/viewer/2022020112/579055dc1a28ab900c96bd96/html5/thumbnails/22.jpg)
“ANCIENT” HISTORY
![Page 23: Arc 403 Garla s15](https://reader030.fdocuments.us/reader030/viewer/2022020112/579055dc1a28ab900c96bd96/html5/thumbnails/23.jpg)
HIGHLY PROGRAMED ENTERTAINMENT
PROVIDE FOR THE COMMUNITY A DESIRABLE LANDMARK WHILE ACCUMULATING ALL POSSIBLE CULTURAL ACTIVITIES
![Page 24: Arc 403 Garla s15](https://reader030.fdocuments.us/reader030/viewer/2022020112/579055dc1a28ab900c96bd96/html5/thumbnails/24.jpg)
HARVARD BUSINESS REVIEW THE FUTURE OF SHOPPING - “ RETAILERS MUST TURN SHOPPING INTO AN ENTERTAINMENT, EXCITING ,
EMOTIONAL EXPERIENCE”
PARIS GRUEN JERDE ONLINE OMNICHANNEL
1898
LEED
S, Y
ORK
SHIR
EFR
ANK
MAT
CH
AM
1950
USA
VIC
TOR
GRU
EN
1980
GLO
BAL
JERD
E PA
RTN
ERSH
IP
1999
DO
T C
OM
BEC
AUSE
TH
E IN
TERE
T
2018
CO
NSU
MPT
ION
EXP
ERIE
NC
E
CHECK TRENDS IN RETAIL HOTEL AND OFFICE AND PROJECT THEIR TRAJECTORIES,PLANFORTHEMILLENARIAN,WHENTHEYARE3OOR40ANDFORTHEIRYOUNGERBROTHERSANDSISTERS,INAHYPERCONNECTEDWORLD WHAT IS THE DESIRE FOR PEOPLE TO GO OUT TO SPEND THEIR MONEY?
![Page 25: Arc 403 Garla s15](https://reader030.fdocuments.us/reader030/viewer/2022020112/579055dc1a28ab900c96bd96/html5/thumbnails/25.jpg)
HARVARD BUSINESS REVIEW THE FUTURE OF SHOPPING - “ RETAILERS MUST TURN SHOPPING INTO AN ENTERTAINMENT, EXCITING ,
EMOTIONAL EXPERIENCE”
PARIS GRUEN JERDE ONLINE OMNICHANNEL
1898
LEED
S, Y
ORK
SHIR
EFR
ANK
MAT
CH
AM
1950
USA
VIC
TOR
GRU
EN
1980
GLO
BAL
JERD
E PA
RTN
ERSH
IP
1999
DO
T C
OM
BEC
AUSE
TH
E IN
TERE
T
2018
CO
NSU
MPT
ION
EXP
ERIE
NC
E