ArbonneCc+cream+launch+presentation_final

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Makeup Meets Skincare Industry There has been a blurring of lines between skincare and cosmetics. Multifunctional products have big potential and widespread appeal. (Mintel, July 2012) What is a CC Cream? CC = Complexion Control Lightweight Complexion focused Offers broad shade ranges Advanced skincare benefits Outsmart Your Skin

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Abronne CC cream Facts and Information Sheet

Transcript of ArbonneCc+cream+launch+presentation_final

Makeup Meets Skincare Industry •  There has been a blurring of lines between skincare and cosmetics. •  Multifunctional products have big potential and widespread appeal.

(Mintel, July 2012) What is a CC Cream? •  CC = Complexion Control •  Lightweight •  Complexion focused •  Offers broad shade ranges •  Advanced skincare benefits

Outsmart Your Skin

Intelligence Is Bliss

Introducing Arbonne Intelligence® CC Cream •  CC = Complexion Control •  One of the FIRST 10-in-1

CC Creams to market •  The BEST of beauty and skincare •  Formulated with proprietary Arbonne

ingredient Phytinol™

Arbonne Intelligence® CC Cream What it is: •  Multitasking 10-in-1 product with benefits that combine the best of skincare and beauty What it does: •  Improves the look and feel of skin •  Buildable coverage with innovative skincare properties •  Hydrates, mattifies, and evens the look of skin tone •  Lightweight and minimizes the look of pores •  Conceals the look of blemishes and dark spots •  Soothing, nurturing botanicals •  Healthy, dewy-looking complexion •  Formulated with the Arbonne proprietary ingredient Phytinol™

Price SRP: •  US $40 | CAN $45 | AU $49 | UK £30

How to use CC Cream How to apply: •  Apply a thin, even layer to clean face using fingertips or sponge. •  Use as a concealer, or apply additional layers to obtain the desired coverage or look. What color to use: •  Mix and match the 4 shades to get your ideal shade – over 16 options. How to incorporate into your beauty regimen: •  Use alone for a single, time-saving product after you cleanse. •  Use after the primer for a lightweight, flawless finish. •  Use as a concealer. •  Use as a primer under your normal foundation. •  For normal to dry skin, use after your skincare regimen before

applying cosmetics. •  For oily to combination skin, use after your cleanser and serum to save time.

Powerful 10-in-1 results after just 1 week of use*

1.  Primer    •  97%  agreed  the  product  provided  skin  with  

an  even,  smooth  texture.  2.  Protector  •  92%  thought  the  product  protected  skin’s  

moisture  barrier,  giving  a  healthier,  dewy-­‐looking  complexion.  

3.  Concealer  •  86%  said  the  product  concealed  skin  

discoloraBon  and    imperfecBons.    4.  Hydrator  •  92%  reported  the  product  moisturized    

skin.  5.  Ma8fier  •  92%  agreed  the  product  helped  minimize  

shine.    

6.  Brightener  •  92%  said  the  product  made  skin    

look  brighter.    7.  Blemish  Cover  •  83%  reported  the  product  covered    

skin  imperfecBons.  8.  Pore  Refiner  •  95%  agreed  the  product  helped  minimize    

the  appearance  of  pores.    9.  Comforter  •  92%  agreed  the  product  soothed  skin  

through  moisturizing.  10.  Complexion  Controller  •  94%  reported  the  product  helped  perfect  the  

look  of  skin  complexion.  *Based  on  a  percepBon  study  of  35  individuals  

Science & Botanicals

Plant   Benefit  

Alfalfa  Extract  (Medicago  sa,va)  

•  Helps  fight  the  visible  signs  of  aging    

Chicory  Extract  (Chicorium  intybus)  

•  Helps  proper  skin  barrier  protecBon    

Arbonne  proprietary  high-­‐performance  complex  PhyBnol™  combines  botanicals  alfalfa  extract  and  chicory  extract,  which  work  synergisBcally  to  help  promote  improved  skin  tonicity  and  surface  smoothness  for  an  even,  less-­‐lined  look,  to  fight  visible  signs  of  aging.  

Skin Types and Concerns Age Range •  Teens (Age 12+) •  20s/30s/40s/50s/60s + Skin Type or Concern •  Suitable for sensitive skin •  Skin tone/clarity •  Skin texture •  Dullness •  Fine lines and wrinkles •  Uneven pigmentation •  Acne Skin Tones •  So diverse, it works on all ethnicities •  4 shades so smart, over 16 different options to match anyone