Arbitron PPM Client Briefing

Arbitron Portable PeopleMeterTM (PPMTM) Update

August 2010 Report Release

September 15, 2010

© 2010 Arbitron Inc.

2© 2010 Arbitron Inc.

Disclosures

Forward Looking Statements: Statements made in this presentation that are not historical innature, particularly regarding expected performance in 2010 and future years, are forward-looking statements.

These forward-looking statements are based on our current expectations and assumptions, and involve various risks and uncertainties that could cause actual results to differ materially from those expressed in such forward-looking statements.

Important factors known by the company that could cause such material differences include those referenced or discussed from time to time in our filings with the SEC, including those referenced under the heading “ITEM 1A – Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2009 and elsewhere, and any subsequent periodic or current reports filed by us with the SEC.

In addition, any forward-looking statements contained in this presentation represent our estimates only as of the date hereof and should not be relied upon as representing our estimates as of any subsequent date. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if our estimates change.

PPM ratings are based on audience estimates and are the opinion of Arbitron and should not be relied on for precise accuracy or precise representativeness of a demographic or radio market.


On the Call

»Bill Rose•Senior Vice President of Marketing

»Beth Webb•Vice President Research Methods and Quality

»Fred and Paul Jacobs•Jacobs Media


We Want Your Feedback…

»Please enter your question in the Questions box on your screen and press the send button

»We will cover your questions after the review of the sample performance and data insights


What We Will Cover Today…

»Quick Sample Performance Update

»Update on Planned 2010 PPM Markets

»Review of PPM Enhancements

»Data Insights: “Goin’ Mobile” Sneak Preview•Breakthrough study showcases social and business impact of Smartphones on consumers

•Debuts at the NAB/RAB Radio Show

»Questions and Answers

PPM Sample Performance Update



August 2010 Sample Quality Headlines

»Substantially all sample quality metrics met or exceeded benchmarks•DDI: sample size metric

– P6+: Average of 110 DDI – P18-54: Average of 104 DDI– P18-34: Average of 94 DDI

• In-tab Rate: daily participation metric – Persons 6+: average in-tab rate of 81.3% (23% higher than 2007)– Persons 18-34: average of 76.3% (36% higher than 2007)

•SPI: response rate metric – 33-market average SPI in August 2010: 23.5% – 18% higher than the 20-market average from the same month last year


DDI Benchmark - Gauge for Sample Performance

»If a market falls below the DDI Benchmark, we plan to take corrective measures

»DDI Benchmark is NOT the target—the target is 100% of the sample objective

»DDI stands for Designated Delivery Index

DDI =Actual Average Daily Sample Size for a Given Demo

Target Sample Size of Given Demox 100

Benchmarks are based on a 13 month trailing average


110104

94

0

20

40

60

80

100

120

P6+ P18- 54 P18- 34

80

33 Market Average DDI Exceeds Benchmarks for Persons 6+, 18-54 and 18-34

Avg. to date = 106

95100

Year 1 BenchmarkYear 2 Benchmark

Avg. to date = 101 Avg. to date = 91

80

90

Average across 33 PPM currency Markets

August 2010 Average DDI


107116 114

0

20

40

60

80

100

120

Other P6+ Black P6+ Hispanic P6+

Average DDI Exceeds 100 for Other, Black, and Hispanic Persons 6+August 2010 Average DDI

22 Markets with 10%+ Hispanic pop. or 400,000+ Hispanic P6+

19 Markets with 10%+ Black pop. or 400,000+ Black P6+

33 Currency Markets


95 9889

0

20

40

60

80

100

Other P18- 34 Black P18- 34 Hispanic P18- 34

Average DDI Exceeds 18-34 Benchmarks for Other, Black, and Hispanic Persons

Mos. 7-12 BenchmarkYear 2 Benchmark

22 Markets with 10%+ Hispanic pop. or 400,000+ Hispanic P6+

19 Markets with 10%+ Black pop. or 400,000+ Black P6+

33 Currency Markets

Mos. 1-6 Benchmark

707580


August 200986 DDI

707580

707580


104

129

0

20

40

60

80

100

120

140

Spanish Dominant English Dominant

Average DDI Exceeds 100 for Spanish Language Preference

14 PPM Markets with Language Usage Weighting



70%+* from 60%

P18-34 Benchmark

75%+*P6+ Benchmark

Percent of installed Persons who have provided fault-free data and have 8 or more hours of motion (5+ hours for Persons 6-17)

In-Tab Rate

In-Tab Rate Benchmark

* Year 1 based on average of months to date(e.g., month 6 = 6-month average)

* Year 2 based on 13-month rolling average


66.3%

56.2%

72.5%65.1%

73.3%67.1%

81.3%76.3%

0%

20%

40%

60%

80%

100%

Persons 6+ Persons 18-34Aug. '07 Aug. '08 Aug. '09 Aug. '10

Substantial Gains in Daily Participation (In-Tab Rates) vs. Prior August SurveysAverage In-tab rate across currency markets

August ’07 & August ’08: Philadelphia and Houston; August ’09 20 markets; August ’10 33 markets

+ 23% vs. August ’07

+ 36% vs. August ’07

75%

P6+ In-tab rate BenchmarkP18-34 In-tab rate Benchmark

70%


65.5%69.4%

74.8% 77.4%

0%

20%

40%

60%

80%

100%

Black P18-34 Hispanic P18-34Aug. '09 Aug. '10

Significant Year-Over-Year Gains in Black and Hispanic 18-34 Daily ParticipationAverage In-tab rate across currency markets

Black: August 2009: 18 markets; August 2010: 30 marketsHispanic: August 2009: 18 markets; August 2010: 26 markets

+ 14% gain year over year

+ 12% gainyear over year

P18-34 In-tab rate Benchmark

70%70%


SPI (Sample Performance Indicator)Response Rate Metric

»SPI is a substitute measurement for response rate in electronic media panels for radio and TV

»Approved for this purpose by the MRC

»PPM metric = Average Daily Persons SPI

SPI =Number of In-Tab Persons in Basic Households

Eligible Persons in the Sample


33 Market Avg. SPI is 18% Higher Than 20 Market Avg. in August 2009

26.3%27.2%27.1%

23.1%30.9%

27.4%25.2%

29.5%23.4%

21.4%22.7%

26.0%31.7%

23.7%25.9%26.0%

19.3%23.8%

26.4%19.8%

21.7%19.1%

16.1%29.2%

19.8%23.8%

27.1%19.0%

19.6%

18.8%20.3%

14.8%

18.8%

Las VegasKansas CitySan Antonio

Salt Lake CityClevelandCincinnati

SacramentoPortland, OR

PittsburghBaltimore

DenverSt. Louis

TampaSan Diego

MinneapolisPhoenix

SeattleMiami

BostonDetroit

Washington, DCAtlantaDallas

San JoseRiverside

San FranciscoChicago

Los AngelesMiddlesex

Nassau-SuffolkNew YorkHouston

Philadelphia

8/2010 Avg. across 33 mkts. = 23.5%8/2009 Avg. across 1st 20 mkts. = 19.9%

August 2010 SPI

Update on Planned 2010 PPM Markets


Aggregate sample size among the 33 currency markets and 10 pre-currency markets

Total Average Daily In-Tab = 51,833 Total Monthly In-Tab = 68,627


August Brings 2ND Month of PPM “Pre-Currency” in Ten New Markets

» Charlotte-Gastonia-Rock Hill» Orlando» Columbus, OH» Milwaukee-Racine» Austin

» Indianapolis» Providence-Warwick-Pawtucket» Norfolk-Virginia Beach-Newport News» Raleigh-Durham» Nashville

September 2010 scheduled to be the first PPM Currency survey for these markets


104 9987

0

20

40

60

80

100

120

P6+ P18- 54 P18- 34

August 2010 Average DDI Across 10 Pre-Currency Markets

Average across 10 Pre-Currency Markets: Austin, Charlotte, Columbus, OH, Indianapolis,Milwaukee, Nashville, Norfolk, Orlando, Providence, Raleigh-Durham



72.4%

77.9%

Persons 18-34

Persons 6+

August 2010 Average In-Tab RateAcross 10 Pre-Currency Markets

Average across 10 Pre-Currency Markets: Austin, Charlotte, Columbus, OH, Indianapolis,Milwaukee, Nashville, Norfolk, Orlando, Providence, Raleigh-Durham

August 2010 Average In-Tab Rate


PPM Markets Scheduled for Currency in December 2010

Greensboro-Winston-Salem-High PointJacksonville

West Palm Beach-Boca RatonMemphis

Hartford-New Britain-Middletown

Pre-currency October and November 2010Last Diary Survey Summer 2010

Currency Scheduled for December 2010

Current commercialization schedule available atwww.arbitron.com/portable_people_meters/PPM_rollout.htm

* subject to change


Panel Install Status for Markets Scheduled for PPM Currency in December

MarketPercentInstalled

Greensboro-Winston-Salem-High Point 111%

Jacksonville 102%West Palm Beach-Boca Raton 105%

Memphis 97%

Hartford-New Britain-Middletown 101%

Markets Scheduled For PPM Currency in December 2010

As of 9/12/10

Review of PPM Enhancements



PPM Enhancements: Sample Target Increase Plan and Enhanced Cell Phone Sampling

Sample Target Increase Plan Enhanced Cell Phone Sampling

Designed to increase the total PPM sample target for Persons 6+ by approximately 10% in the aggregate by mid-year 2011

Planned 8% sample target increase for P18-54 has begun and is scheduled for completion by year-end 2010 Increase is factored into the

sample target in markets scheduled to begin currency in September and December

Sample targets and DDI calculation are scheduled to be reset effective with the January 2011 survey

Cell phone sample for 18-34s expected to reach an average of ~40%+ by year-end 2010Up from average of 26% year

end 2009 Cell phone sample scheduled to

reach an average of 25% for P6+ by year end 2010

Adding cell phone households that rarely or never answer their landlines


PPM Enhancements: Targeted In-person Recruitment

» Targeted In-person recruitment designed to help segments that are more likely to be reachable only by cell phone – including youth and minorities

» In July 2010, the initial deployment of targeted in-person recruiting began in the high density Black and Hispanic areas of :

• Dade County, Miami • City of Dallas, Texas • Brooklyn and Bronx Boroughs, New York

» Targeted In-person recruiting will remain in place for these geographies for 3 months for Arbitron to assess the process

» Pending results of this assessment, Arbitron plans to implement this change in the remainder of the New York, Miami and Dallas HDA geographies beginning October 1, 2010 and roll-out to the remaining top 25 PPM Markets in the HDA geographies

While these and other improvement initiatives have been designed to accomplish the goals described above, there can be no assurance of success.


PPM Enhancements: Sample Stratification for Persons 35-44

»Stratification identifies the demographic characteristics of the household during sample prep

»Household characteristics identified with stratification include:• Presence of 18-24, 25-34 and 35-44, Geography, Race/ethnicity of householder and Language of Hispanic householders*

»35-44 sample stratification began with the March 2010 survey

»We are seeing improvements

71

89

August 2009 August 2010

* in qualifying markets

Other Persons 35-44 Average DDIAcross 25 PPM Markets operational for one year

Software Update



New Software From ArbitronGet-a-GRiP

For subscribers of Media Monitors and PPM

Powered by

• Show clients the GRPsfor their buys delivered…only days after the schedule runs

• See how you fit into the buy based on the points that were delivered by you and your competitors

• See trends in GRPs



• Show prospects competitive delivery patterns

• This advertiser’s GRPs are heavy on Tuesdays and Thursdays


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• Guide prospects on ad spending based on how many GRPsthe competition is buying


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Insights from PPM Data


The Impact of Holiday Music in PPM Markets


Headlines: Holiday Music Impact

»On average, the P25-54 AQH Rating was 91% higher during the holiday period for stations airing Holiday music compared the average rating for January through June 2010

»Three stations tripled their AQH listening during 2009’s Holiday Music period•Detroit’s WNIC-FM•Las Vegas’s KSNE-FM•Salt Lake City’s KSFI-FM

»Over a third of Salt Lake City residents tuned into KSFI-FM on Christmas Eve and Christmas Day

»WBEB-FM has almost a 30% share in Philadelphia.


33 Holiday Music Stations

WASHINGTON – WASH-FMPORTLAND – KKCW-FMKANSAS CITY – KCKC-FM

TAMPA – WWRM-FMPITTSBURGH – WSHH-FMHOUSTON – KODA-FM

ST. LOUIS – KEZK-FMPHOENIX – KESZ-FMDALLAS – KVIL-FM

SAN DIEGO– KYXY-FMPHILADELPHIA – WBEB-FMDETROIT – WNIC-FM

SALT LAKE CITY – KSFI-FMNEW YORK – WLTW-FMDENVER – KOSI-FM

SAN JOSE – KBAY-FMNASSAU-SUFFOLK – WALK-FMCLEVELAND – WDOK-FM

SAN FRANCISCO – KOIT-FMMIDDLESEX – WMGQ-FMCINCINATTI – WRRM-FM

SEATTLE – KRWM-FMMINNEAPOLIS – WLTE-FMCHICAGO – WLIT-FM

SAN ANTONIO - KQXT-FMMIAMI – WLYF-FMBOSTON – WODS-FM

SACRAMENTO – KYMX-FMLAS VEGAS – KSNE-FMBALTIMORE – WLIF-FM

RIVERSIDE – KOST-FMLOS ANGELES – KOST-FMATLANTA – WSB-FM


-50 0 50 100 150 200

Miami Nassau-

San JoseSacramento

DallasPortland

Middlesex'PittsburghRiverside

San AntonioNew YorkBaltimoreCincinattiSan Fran.

San DiegoAtlantaSeattleDenver

ClevelandHouston

Las VegasMinneapolis

PhiladelphiaPhoenix

WashingtonLos AngelesKansas City

Salt LakeSt. Louis

DetroitBostonTampa

Chicago

Holiday Music Stations Nearly Double their Typical Rating During the Holiday Period for Persons 25-54

Source: Arbitron PPM Metros; Jan-Jun10 vs. 11/26/09-12/23/09, Mon-Sun 6AM-Mid; P25-54, AQH Ratings

Average AQH Ratings increase +91%

% difference in 25-54 AQH Rating during average of Holiday Period vs. Jan-June 2010


Avg. for Jan-Jun10

Source: Arbitron 33 PPM Metros, Mon-Sun 6AM-Mid, Average Daily Cume Rating, P25-54

On Average, Christmas Music Station Daily Cume Increases 66% Over the Season

11.514.4

15.917.8

19.2

w/o 11/26/09 w/o 12/3/09 w/o 12/10/09 w/o 12/17/09 12/24 & 12/25

Average Persons 25-54 Daily Cume Rating for Holiday Music Stations Across 33 PPM Currency markets


0.81.0

1.21.3

1.7

w/o 11/26/09 w/o 12/3/09 w/o 12/10/09 w/o 12/17/09 12/24 & 12/25

On Average, Stations airing Holiday Music Double Their AQH Listening from Thanksgiving

Source: Arbitron 33 PPM Metros, Mon-Sun 6AM-Mid, AQH Ratings, P25-54

Avg. for Jan-Jun10

Average Persons 25-54 AQH Rating for Holiday Music Stations Across 33 PPM Currency markets

39© 2010 Arbitron Inc.Source: Arbitron PPM Metros; Jan-June 2010 vs. 11/26/09-

12/25/09, Mon-Sun 6AM-Mid; P25-54, AQH Ratings

Listening Patterns Are Similar with Holiday Music Stations in PPM Markets

0.0

0.5

1.0

1.5

2.0

2.5

3.0

New York Las Vegas Denver Los Angeles Salt Lake City Tampa Washington, DC

w/o 11/26/09 w/o 12/3/09 w/o 12/10/09 w/o 12/17/09 12/24 & 12/25

Average P25-54 AQH Rating for Holiday Music Stations

Goin’ MobileThe Impact of Mobile Devices on American Life

Fred and Paul Jacobs, Jacobs Media

What is Mobile?

“Only those who understand the power of mobile as the new mass media channel will be able to share

in its success.”

“Mobile is the 7th Mass Medium”

1. Print – 1500s

2. Recordings – 1900s

3. Cinema – 1910s

4. Radio – 1920s

5. TV – 1950s

6. Internet – 1990s

7. Mobile – 2000s

YES

YES

YES

YES

YES

YES

Mobile’s 8 Unique Benefits1. The first personal mass media channel2. It is always carried3. It is always “on”4. It provides a built-in payment system5. It is available at the point of creative impulse,

enabling content, feedback6. It has near-perfect audience usage data7. It captures the social context of media

consumption8. It offers augmented reality

Mobile – By The Numbers

4.6 billion mobile subscriptions globally – more than there are…

ComputersTelevisionsRadios

2/3s of world’s population uses mobile phonesBy end of 2011 – 75%2000 – 500M mobile subscriptionsBeginning of 2010 – 4.6B – that’s 10x growth

2010 NAB/RAB Radio ShowThursday, 9/30 at 9am


Methodology 18 in-depth interviews among 18-49 year-olds in Los

Angeles, Baltimore, Cleveland, & Dallas Requirements Smartphone ownership for at least six months Carry smartphone for minimum of eight hours/day “Leading edge,” not “bleeding edge”

“All-day” observations (4-8 hours) took place in homes, workplaces, vehicles, retail establishments Follow-up 90-120 minute “debrief interviews” were

conducted, in most cases after the observation stage

I’m In Love With My Phone

“It’s like a credit card

– ‘don’t leave home without it.’”

Accessibility - The GBU“Every once in a while you have to temper that with ‘Maybe I shouldn’t have taken that call. Maybe I

shouldn’t have been accessible right then and there.”

On The Road Again

My husband yells at me because I’m not

even out of the driveway and I’m making a call.

2010 NAB/RAB Radio ShowThursday, 9/30 at 9am


Check out the video preview at www.arbitron.com

Coming This December

Arbitron Client Conference and Jacobs Media Summit

December 7-9, 2010Baltimore, Maryland

Positioning, Digital/Mobile and Ratings Strategies for Today and the Future


Radio Today 2010 will be available by the end of September

Radio Today Update

• Comprehensive profile of radio listening across America

• Purchasing plans and leisure activities for specific formats

• Insights on the relationship between radio and its listeners

• Available on www.arbitron.com


Important Dates In the Coming Month

»Arbitron Info Session at NAB/RAB Radio Show (DC) •September 29, 1-2PM: Latrobe Room •Five Ideas That Used Arbitron Data to Bring in $500,000 in Sales

»PPM Client call (September data release including 10 new currency markets)•October 11 at 4PM

»Talk Media Conference & Talk Show Boot Camp (LA)•October 14, 2-5PM•Arbitron Presents: "News/Talk/Sports PPM 101” and "The Anatomy Of Successful News/Talk Stations“

•http://talk.eventbrite.com/


Feedback and Questions

»If your question wasn’t answered today go to:•www.arbitron.com/ppmquestions

»Download this presentation at•my.arbitron.com

Appendix



Sample Performance August 2010 Data*

129English-Dominant104Spanish-Dominant114Hispanic116Black

Black and Hispanic Sample95Other 18-3489Hispanic 18-3498Black 18-3494Persons 18-34

104Persons 18-54110Persons 6+

Average DDI

* Average among 33 PPM Currency Markets, 19 markets for black, 22 markets for Hispanic, and 14 markets for language preference

P18-34 DDI 94Components all at or above 89

P6+ 110 and P18-54 104 DDI

» In-Tab Rate for P6+ = Average of 81.3%

» Sample Performance Indicator (SPI) = Average of 23.5%


Persons 6+ DDI32 Markets 100 or Higher

109118

112112

107116

109102

98113

111109

103107

115113

108115

111112

121117

111108

107114

105

103106

108

106108

112

0 10 20 30 40 50 60 70 80 90 100 110 120 130




PittsburghBaltimore

DenverSt. Louis

TampaSeattle

San DiegoPhoenix

MiamiMinneapolis

BostonWashington,

DetroitDallas

AtlantaSan Jose


RiversideLos Angeles

MiddlesexNassau-

New YorkHouston

PhiladelphiaAverage to Date

Persons 6+ Benchmark: 95+ DDI average to date year one, 100+ DDI in year 2 based on 13 month average

Average DDI: 110

August 2010 DDI100113102104102

99105101103104108106106104102104111109105103113104109103104106107109114110114106115


Persons 18-54 DDI All Markets Above Benchmark

100102

106107

101105

110104

9692

102102

10198

101108

103108

107106

110117

116105

102107

114102

106102

97107

105

0 10 20 30 40 50 60 70 80 90 100 110 120 130




PittsburghBaltimore

DenverSt. Louis

TampaSeattle

San DiegoPhoenix

MiamiMinneapolis

BostonWashington,

DetroitDallas

AtlantaSan Jose



MiddlesexNassau-

New YorkHouston


Persons 18-54 Guarantee: 80+ DDI year one, 90+ DDI in year 2 (based on 13 month average)

Average DDI: 104

August 2010 DDI100113

97101100

96102100

97100103102102102

97105

99100

9897

102969897

1009899

106106102102

99106


Persons 18-34 DDI All Markets Above Benchmark

9094

88103

8788

9595

8685

9590

8794

899595

10291

10194

106107

1019697

9693

10090

88105

94

0 10 20 30 40 50 60 70 80 90 100 110 120 130




PittsburghBaltimore

DenverSt. Louis

TampaSeattle

San DiegoPhoenix

MiamiMinneapolis

BostonWashington,

DetroitDallas

AtlantaSan Jose



MiddlesexNassau-

New YorkHouston


Persons 18-34 Benchmark: 80+ DDI average to date in year one and 80+ 13 month average in year two

Average DDI: 94

August 2010 DDI89

11088939687889295979894909486988886869587859084878785889196829196


Other 6+ DDIAll Markets 95 or Higher DDI

110105

114111

109105

112104

10297

110111111

101107

10497

108112

111113

118114

110110

108106

102103

95

100106

102

0 10 20 30 40 50 60 70 80 90 100 110 120 130




PittsburghBaltimoreSt. Louis

DenverTampa

San DiegoMinneapolis

PhoenixSeattleMiami

BostonDetroit


San JoseRiverside



Nassau-SuffolkNew York

HoustonPhiladelphia

Average DDI: 107

August 2010 DDI


Black 6+ DDI All Markets 100+ DDI

124

122

124

124

102

114

110

105

115

117

128

120

110

114

118

118

109

123

113

0 10 20 30 40 50 60 70 80 90 100 110 120 130 140

Las Vegas

Kansas City

Cleveland

Cincinnati

Baltimore

St. Louis

Tampa

Miami

Washington, DC

Detroit

Dallas

Atlanta

San Francisco

Chicago

Los Angeles

Middlesex

New York

Houston METRO

Philadelphia

19 Markets with more than 10%+ Black population or more than 400,000 Black persons 6+

Average DDI: 116

August 2010 DDI


Hispanic 6+ DDI18 Markets 100 or Higher DDI

111120

117121

142121

102113

133121

87133

100113

109103

109107

117131

100108

0 10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160

Las VegasSan Antonio

Salt Lake CitySacramentoPortland, OR

DenverTampa

San DiegoPhoenix

MiamiWashington, DC

DallasAtlanta

San JoseSan Francisco

Chicago


MiddlesexNassau-Suffolk

New YorkHouston METRO

August 2010 DDI

22 Markets with 10%+ Hispanic population or more than 400,000 Hispanic Persons 6+

Average DDI: 114


Black 18-34 DDIAll Markets Above Benchmark

97

91

87

91

87

87

93

105

94

141

104

81

96

104

87

141

80

100

102

0 10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160

Las Vegas

Kansas City

Cleveland

Cincinnati

Baltimore

St. Louis

Tampa

Miami

Washington, DC

Detroit

Dallas

Atlanta

San Francisco

Chicago

Los Angeles

Middlesex

New York

Houston METRO

Philadelphia

Average DDI: 98

August 2010 DDI

19 Markets with 10%+ Black population or more than 400,000 Black Persons 6+

Black Persons 18-34 Benchmark: 70+ DDI in months 1-6, 75+ in months 7-12; 80+ DDI in year 2 (based on 13-month average)

Average to Date

86

130

89

102

83

90

83

96

95

84

99

88

82

90

84

98

85

87

125


Hispanic 18-34 DDI 20 Markets At Or Above Benchmark

958283

95108

9076

909394

78100

8181

9099

99

92

8282

89

70

0 10 20 30 40 50 60 70 80 90 100 110 120

Las VegasSan Antonio

Salt Lake CitySacramentoPortland, OR

DenverTampa

San DiegoPhoenix

MiamiWashington, DC

DallasAtlanta

San JoseSan Francisco

Chicago


MiddlesexNassau-Suffolk

New YorkHouston METRO

Average DDI: 89

August 2010 DDI

22 Markets with 10%+ Hispanic population or more than 400,000 Hispanic Persons 6+

Hispanic Persons 18-34 Benchmark: 70+ DDI in months 1-6, 75+ in months 7-12; 80+ DDI in year 2 (based on 13-month average)

Average to Date114817691868182

1099777998686818877838493808197


Other 18-34 DDIAll Markets Over Benchmark & 80+ DDI

8496

85107

8687

9292

8885

9094

9287

10695

9098

9094

107121

101112

99104

10197

10083

9695

91

0 10 20 30 40 50 60 70 80 90 100 110 120 130




Pittsburgh, PABaltimoreSt. Louis

DenverTampa

San DiegoMinneapolis

PhoenixSeattleMiami

BostonDetroit


San JoseRiverside



Nassau-SuffolkNew York

HoustonPhiladelphia

Average to Date8997938996909890979790

107959284918990

1008391908484888778869299749390

Other Persons 18-34 Benchmark: 70+ DDI in months 1-6, 75+ in months 7-12; 80+ DDI in year 2 (based on 13-month average)

Average DDI: 95

August 2010 DDI


Language Preference DDI12 Markets 90+ Spanish Dominant DDI

126

136

140

122

127

132

123

137

127

123

124

116

158

121

108

102

101

104

139

116

141

86

89

90

93

99

94

99

0 20 40 60 80 100 120 140 160

San Antonio

Sacramento

Denver

San Diego

Phoenix

Miami

Dallas

San Jose

San Francisco

Chicago

Riverside

Los Angeles

New York

Houston METRO

Spanish Dominant

English Dominant

Spanish Dominant: 104 Avg. DDI English Dominant: 129 Avg. DDI

August 2010 DDI

14 PPM Markets with Language Usage Weighting


Persons 6+ In-tab Rate 10% Gain in Daily Participation Since 6/09

73.6% 74.5% 73.3% 73.9% 75.5% 76.9% 77.9% 78.3%82.2% 82.3% 82.8% 82.3% 83.0% 81.4% 81.8% 81.3%

0%

20%

40%

60%

80%

100%

Jun.2009

Jul.2009

Aug.2009

Sep.2009

Oct.2009

Nov.2009

Dec.2009

Hol.2009

Jan.2010

Feb.2010

Mar.2010

Apr.2010

May2010

Jun.2010

Jul.2010

Aug.2010

Average In-tab rate across all currency markets

Benchmark (75%)

June-Aug: avg. of 20 mkts; Sep-Nov. avg. of 25 mkts; Dec.-August avg. of 33 mkts.

Gain of 7.7 In-tab rate points since June ‘09


Persons 18-34 In-tab Rate13% Gain in Daily Participation Since 6/09

67.4% 68.6% 68.6% 70.0% 71.9% 73.0%77.5% 77.4% 78.1% 77.5% 78.3% 76.2% 77.1% 76.3%

67.1% 66.5%

0%

20%

40%

60%

80%

100%

Jun.2009

Jul.2009

Aug.2009

Sep.2009

Oct.2009

Nov.2009

Dec.2009

Hol.2009

Jan.2010

Feb.2010

Mar.2010

Apr.2010

May2010

Jun.2010

Jul.2010

Aug.2010


NewBenchmark

(70%)

InitialBenchmark

(60%)

June-Aug: avg. of 20 mkts; Sep-Nov. avg. of 25 mkts; Dec.-August avg. of 33 mkts.



Other P18-34 In-tab Rate 13% Gain in Daily Participation Since 6/09

67.4% 68.0% 67.0% 66.9% 68.8% 70.2% 71.4% 72.3%77.5% 77.4% 78.3% 77.7% 78.0% 75.9% 76.9% 76.0%

0%

20%

40%

60%

80%

100%

Jun.2009

Jul.2009

Aug.2009

Sep.2009

Oct.2009

Nov.2009

Dec.2009

Hol.2009

Jan.2010

Feb.2010

Mar.2010

Apr.2010

May2010

Jun.2010

Jul.2010

Aug.2010


NewBenchmark

(70%)

InitialBenchmark

(60%)

June-Aug: avg. of 20 mkts; Sep-Nov. avg. of 25 mkts; Dec.-June ’10 avg. of 33 mkts.



August Brings 2ND Month PPM “Pre-Currency”in Ten New Markets

» Charlotte-Gastonia-Rock Hill» Orlando» Columbus, OH» Milwaukee-Racine» Austin

» Indianapolis» Providence-Warwick-Pawtucket» Norfolk-Virginia Beach-Newport News» Raleigh-Durham» Nashville

September 2010 scheduled to be the first PPM Currency survey for these markets


DDI for Persons 6+ Averaged 104 in August PPM Pre-Currency Markets

107

102

98

99

102

108

110

102

99

110

0 10 20 30 40 50 60 70 80 90 100 110

Nashville

Raleigh-Durham

Norfolk

Providence

Indianapolis

Austin

Milwauke

Columbus, OH

Orlando

Charlotte

`

DDI = Designated Delivery Index = (actual/target)*100

August 2010 Persons 6+ DDI


DDI for P18-34 Averaged 87 in August PPM Pre-Currency Markets

88

89

76

83

88

90

85

83

89

101

0 10 20 30 40 50 60 70 80 90 100 110

Nashville

Raleigh-Durham

Norfolk

Providence

Indianapolis

Austin

Milwauke

Columbus, OH

Orlando

Charlotte

`


August 2010 Persons 18-34 DDI


DDI for P18-54 Averaged 99 in August PPM Pre-Currency Markets

103

99

92

101

96

100

101

102

94

104

0 10 20 30 40 50 60 70 80 90 100 110

Nashville

Raleigh-Durham

Norfolk

Providence

Indianapolis

Austin

Milwauke

Columbus, OH

Orlando

Charlotte

`


August 2010 Persons 18-54 DDI


Persons 6+ In-Tab Rate Averaged 77.9% in August 2010 PPM Pre-Currency Markets

76.2%

77.9%

74.6%

77.5%

79.2%

78.0%

80.9%

78.6%

76.5%

79.4%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Nashville

Norfolk

Raleigh-Durham

Providence

Indianapolis

Austin

Milwaukee

Columbus, OH

Orlando

Charlotte

`

In-tab Rate = Avg. Daily In-tab ÷Avg. Daily Installed

August 2010 Average Daily In-Tab Rate


Persons 18-34 In-Tab Rate Averaged 72.4% in August 2010 PPM Pre-Currency Markets

69.6%

71.9%

69.1%

70.0%

75.4%

73.7%

72.5%

74.3%

72.9%

74.3%

0% 20% 40% 60% 80% 100%

Nashville

Norfolk

Raleigh-Durham

Providence

Indianapolis

Austin

Milwaukee

Columbus, OH

Orlando

Charlotte

`

In-tab Rate = Avg. Daily In-tab ÷Avg. Daily Installed

August 2010 Average Daily In-Tab Rate

MRC and PPM Status



Arbitron, PPM and the MRC

»Arbitron is participating in the ongoing voluntary accreditationprocess of the Media Rating Council

»The MRC has accredited the Monthly Quarter-Hour-based radio estimates produced by the PPM service in the following markets:•Houston-Galveston•Riverside-San Bernardino •Minneapolis-St. Paul


»In January 2010, the MRC denied accreditation of monthly Quarter-Hour-based radio estimates provided by the PPM service in the following markets:• Atlanta, Baltimore, Boston, Chicago, Dallas, Denver, Detroit, Los Angeles, New York, Miami, Philadelphia, Phoenix, Pittsburgh, St. Louis, San Diego, Seattle, Tampa-St. Petersburg and Washington, DC

»The January 2010 decision was based on audits conducted in 2009 based on 2008 and 2009 data

»Arbitron plans to collaborate with the MRC to re-audit each of these markets in 2010 reviewing 2009 and 2010 data

Arbitron, PPM and the MRC (continued)


Arbitron, PPM and the MRC (continued)

»All other commercialized PPM markets have been audited by the MRC and these markets remain unaccredited

»Arbitron continues to work closely with the MRC to support its continuing accreditation evaluation•In particular, we are working to improve response rates, compliance rates and differential compliance rates

•The only data that Arbitron has and is currently working with the MRC to audit and accredit are quarter-hour based estimates

»Arbitron continues to comply with the minimum requirements of the MRC Voluntary Code of Conduct in each PPM market prior to commercializing the PPM radio ratings service in that market

Arbitron PPM Client Briefing

Documents

Transcript of Arbitron PPM Client Briefing