#APSummit - Pearson...from B2C to B2B; move to digital courses Source. Coursereport (2015) #APSummit...
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#APSummit
Transcript of #APSummit - Pearson...from B2C to B2B; move to digital courses Source. Coursereport (2015) #APSummit...
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Understanding Higher Education Trends and the Online Education Market
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Agenda
• Broad trends in online learning
• Strategies and implications
• Discussion
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ONLINE LEARNING
Broad trends
@JillBuban
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Distance Learning Enrollments Continue to Increase
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• 3.9% year-to-year growth
• Increase in Public and Private not-for-profit
• Decrease in for-profits
Source. Survey of Online Learning (2015). Babson Survey Research Group.
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@JillBuban
Online Learning Critical to Long-Term Strategy
– Decreased from 70.8% to 63.3%
Chief Academic Administrators
Source. Survey of Online Learning (2015). Babson Survey Research Group
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• Important & Important Across Curriculum
• Quality in online education
Student learning outcomes
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• Experiential Workplace Learning
• Badging
• MOOCs– Lifelong Learners
– Connection to employability
How do institutions evaluate credit?
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@JillBuban
• What is your institution doing?
• Bundling
• Fees
https://sbronars.wordpress.com/2012/01/23/textbook-inflation/
Open and digital resources
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ONLINE LEARNING
Implications and strategies
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Undergraduate online enrollments accelerating
@neilindc
375,287 405,190 448,301
264,880 288,962 346,539
635,446 608,537592,427
645,544 656,204690,771
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
Fall 2012 Fall 2013 Fall 2014
Public 2y
For-Profit 4Y
Private 4Y
Public 4Y
+8% y/y
+9.1%
-4.2%
+1.7%
+10.6%
+19.9%
-2.6%
+5.3%
• Overall market up 6.1%, up from 1.9% in 2013.
• Very different experience by sector
Undergraduate online, exclusive
Source. IPEDS and Eduventures.
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@neilindc
207,784 221,691 243,410
204,757 229,193256,877
214,090225,142
225,435
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
Fall 2012 Fall 2013 Fall 2014
For-Profit 4Y
Private 4Y
Public 4Y
+7% y/y +9.8%
+11.9% +12.1%
+5.2% +0.1%
• Increased 7.4% (2014 v. 2013), slightly slower than prior year (7.9%)
• But a tale of 2 cities: for-profit and not-for-profit
Graduate online, exclusive
Source. IPEDS and Eduventures.
Graduate online maintaining strong growth and increasing share
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0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
1990199119921993199419951996199719981999200020012002200320042005200620072008200920102011201220132014
Full- time Part- time
Graduate enrollments flat since 2010, after rapid run up in ‘00’s
3.1% CAGR
flat
Source. IPEDS.
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283,580
234,217
214,002
152,370 136,702
101,523 95,332 95,085 84,713
76,126
51,337
-3.9%-2.0%
11.1% 11.9%
2.1%
-2.4%
31.7%
-1.0%0.4%
5.0%
0.6%
-10.0%
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
-
50,000
100,000
150,000
200,000
250,000
300,000
Education Business Healthsciences
Engineering Social andbehavioral
Arts andhumanities
Math andcomputersciences
Other Biological andag sciences
Public adminand services
Physical andearth sciences
2014 Change '12 - '14
Source. Council of Graduate Schools.
Flat (overall) grad market masks big differences by field
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@neilindc
8%
0.5%1.4%
13%
9%
2%1.1%
0%
2%
4%
6%
8%
10%
12%
14%
Public 4Y Private 4Y For-Profit 4Y Public 2Y
Undergraduate- % of schools that command50% of Distance Enrollment (Fall 2014)
Graduate- % of schools that command 50%of Distance Enrollment (Fall 2014)
All Undergrad
= 20%
All Grads= 14%
10% 3.4%
16%
7.5%4%
• Online is more consolidated in every sector
• Most consolidated in private 4 years and for-profits
Online enabling increased consolidation
Source. IPEDS and Eduventures.
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• Reflected in consolidation
• Driving increased competition
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Increasing public / private partnerships
$0.36
$1.10
$2.50
2011 2015 2020
Online managed program market
Source. Eduventures.
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Alternative credentials exploding online and “on campus”
@neilindc
Online• Massive growth • MOOC’s 2x YOY growth to 35M users• 77% of employers use online training• Trends - MOOC’s to credentials; short,
video-based content (Lynda/LinkedIn, Pluralsight)
Source. Coursereport (2015)
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Alternative credentials exploding online and “on campus”
@neilindc
Skills-based bootcamps
• 2X+ YOY growth in 2015 to $172M; 17k enrollments.
• Trends – customer expansion from B2C to B2B; move to digital courses
Source. Coursereport (2015)
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Shorter certificates becoming more popular
@neilindc
22%
18%
3%
2007 2012
Non-credit?
Graduate certificate
Master’s
Source. Degrees Conferred by Public and Private Institutions, Integrated Postsecondary Education Data System (IPEDS).
Although data is bad... And they go by different names
Certificate Nanodegree Specializations
Intensives Mini-degrees Bootcamps
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Shift to continuous, on-demand learning
@neilindc
• Swirling, stackable, skills-based, non-linear
BachelorsDegree in history
Post bacccertificateSocial media
Stackable certificate Digital marketing
Stackable mastersDigital marketing
Professional developmentInternal corporate leadership curriculum
Graduation Retirement
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Strategic growth optionsNew product/s
• Stackable credentials (e.g., certificates, badges)
• Skills-based bootcamps (e.g., online, blended)
• Competency-based programs / certificates
• Industry/company customized programs
@neilindc
Strategies
• Corporate training / program skills cross-walk
• Career planning / services (e.g., skills assessment)
• Employer partnerships (e.g., tuition reimbursement, recruitment)
• Industry association partnerships
New markets / students
• International students
• High school students
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Explore new institution business models
@neilindc
Lifelong Learning U
What’s the opportunity?
• Tap individual, corporate and government funding
• Capture greater share over learner lifetime
What’s important? • Position for trend towards continuous learning
What critical capabilities?
• Career-planning services• Skills-based assessments • Program portfolio available in stackable
credentials • Jobs / programs skills cross-walk
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New accelerated learning “bootcamps”
@neilindc
2
Technology• Coding Bootcamp (Concordia University St Paul)• UX Bootcamp (Bentley University)• Dev Bootcamp• Metis
Entrepreneurship• The Entrepreneur’s Bootcamp (Babson
University)• Global Entrepreneurship Bootcamp (MITx)• JHU Entrepreneurship Bootcamp
Consumer Packaged Goods• CPG Camp
Business• Koru• The Fullbridge Program• Beyond Business• Startup Institute• Tuck Business Bridge
(Dartmouth College)
Leadership/Management• Executive Non-profit Leadership
(Regis University)• Leadership Bootcamp (University
of Richmond)
Science• ERP Bootcamp (UC Davis)• Neuroscience Bootcamp (UPenn)• Data Incubator for PhDs
Health Care• UCSF Bootcamp for Global • Health Care Delivery
College to career
Career advancers Career changers
Career stageSource. EAB (2015).
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APPENDIX
Additional slides
@neilindc
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@neilindc
• Only about 1 in 100 students are taking a non-credit course online
• Although, students taking non-credit courses exclusively online are up 7% CAGR (2012 to 2014)
Non-credit online enrollments remain marginal
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In-house, $92 Contract
training, $57
Tuition reimbursement, $28
$60
$177
Communitycolleges
Employertraining
Source. Carnevale et al (2015). College is just the beginning. Georgetown University Center on Education and the Workforce.
Corporate training spending provides large market
Employer spending
Education / training spending
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But opportunity is mostly untapped
Source. The Voice of the Employer on the Effects and Opportunities of Professional Development. Destiny Solutions, 2012.
• Only 9% of employers have a formal training program with a community college
9%
