April Bunje, 2009

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COLORADO TECHNICAL UNIVERSITYMGM330-0901A-06

April Bunje P4IP

April Bunje, 2009

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Piggy Bank’s Selections

Credit Cards Incentive Choices

A. Cash back when the consumer makes an online purchase

B. Cash back when the consumer makes a purchase at a clothing store

Information Experts is to provide data to support the choice

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April Bunje, 2009

2003 Quarterly e-commerce

sales in dollars (U.S. Department of Commerce News, 2004).Option A:

Cash back when the consumer makes an online purchase.

Q1 Q2 Q3 Q4 Total

767,433 852,760

867,242

912,109

3,399,544

April Bunje, 2009

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2003 quarterly e-commerce sales in Dollars

(U.S. Department of Commerce News, 2004).

Add all of the quarterly totals to achieve the grand total of yearly sales.

This grand total can be used in analysis.

Understanding and comparing this data to options is imperative for the decision.

Q1 Q2 Q3 Q4

767,433

852,760 867,242

912,109

Total 3,399,544

Breakdown of Option A

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April Bunje, 2009

2003Yearly Value of Sales (U.S. Retail Trade Sales, 2003).Option B:

Cash back when the consumer makes a purchase at a clothing strore.

Yearly total

178,642

April Bunje, 2009

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2003Yearly Value of Sales

U.S. Retail Trade Sales, 2003).

The yearly value of sales reported for retail sales.

This total will be used in conjunction with the e-commerce yearly sales total for analysis.

Comparing the histories of data will give a more concise understanding.

Yearly Total

178,642

Breakdown of Option B

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Correlation or Relation of Options

Using the data collected from Options A and B we can visualize how PiggyBanks target customers frequently shop.

This gives us a relation of data.

The relation is determination factor PiggyBank.

Which option does the consumer use most?

E-Com

mer

ce

Retai

l sho

ppin

g0

500,0001,000,0001,500,0002,000,0002,500,0003,000,0003,500,0004,000,000

Series 1

Series 1

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Option A OPTION A

PiggyBank

Retail

E-Retail Understanding

retail shopping is done both in store and online is important.

The numbers reflect individual options.

The most chosen option is e-commerce

Recommendation

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Conclusion/Summary

In reflection of the data provided.

Option A is the most used and profitable for PiggyBank.

This option also provides additional revenue from global sources.

April Bunje, 2009

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INFORMATION EXPERTS WILL BE HERE IF THERE ARE ANY QUESTIONS?

Thank You!

April Bunje, 2009

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References

U.S. Department of Commerce News. (2004). Retrieved February 5, 2009, from, http://www.census.gov/mrts/www/data/pdf/04Q2.pdf

U. S. Retail Trade Sales. (2009). Total and E-Commerce. Retreived February 2, 2009, from, http://www.census.gov/svsd/retlann/pdf/artse-comt.pdf