April 6 Demystifying New Advertising Trends - Palm Springs Gay Desert Guide
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Transcript of April 6 Demystifying New Advertising Trends - Palm Springs Gay Desert Guide
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BRAD FUHRFOUNDER
GAY DESERT GUIDE
#LGBTBIZ - ADVANCED LGBT ONL INE MARKET ING STRATEGI ES FOR 2015
@gaydesertguide
#GayDesertGuide
bradfuhr GayDesertGuide
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DBA BUSINESS OF THE YEAR
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IN JUST 19 MONTHS, WE’VE BUILT A MEDIA BRAND
From launch on Labor Day 2013 till now, Gay Desert Guide has grown by leaps and bounds! Over 250,000 pageviews.
OVER75,000
VISITORS 19
MONTHS!
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HOW WE PROMOTE OURSELVES
Locally:• Media Sponsorships
for all major events• Trade in local pubs
and online• Partnerships with
DBA, PSHA, DGTG and others
• Street Team/Events
Worldwide:• Apps & sites• Google Adwords• SEO• Frontiers Media
partnership• CVB website
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Marketing efforts include postcard distribution in LGBT resorts, night spots, businesses, restaurants and at charity events. Over 5,000 per month drive traffic to website & our advertisers. Plus Google Adwords & App advertising.
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THIS IS GAY DESERT GUIDE WEB
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THIS IS GAY DESERT GUIDE ONIPAD
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THIS IS GAY DESERT GUIDE ON IPHONE
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GAY DESERT GUIDE SERVICES
• Premium placement – Featured Profile for businesses or events; starting at $99 per mo.• Coupons & Offers, map to your location, click to call,
social media links, shows above free and sponsored listings
• Content Marketing on the site• Newsletter placement to our 1,200 + subscribers• Rack card advertising for Events
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OUR LGBT MARKETING SERVICES
• Content Marketing with social media placements• Programmatic ad banner placements
• Mobile LGBT app targeting
• Email campaigns• SEO and Social Media analytics