April 2003
description
Transcript of April 2003
* * * Drive Traffic to Your Web Site * * *
April 2003
Bridging the GapTo the Search Engines
- Without Any Programming!
A search spider’sbest friend!
Does search‘Hole’ hurt you?
Link directlyto product pages
Case study: It really works!
How LinkDrivermodules work
Who should buy LinkDriver?
Not just asearch optimizer
Updates offermuch more
Return toopening slide
Bridging the Gap to the Search Engines -- Without any Programming!Page 2
A Spider’s Best Friend!A search spider’sbest friend!
Does search‘Hole’ hurt you?
Link directlyto product pages
Case study: It really works!
How LinkDrivermodules work
Who should buy LinkDriver?
Not just asearch optimizer
Updates offermuch more
Return toopening slide
Bridging the Gap to the Search Engines -- Without any Programming!Page 3
A Spider’s Best Friend!A search spider’sbest friend!
Does search‘Hole’ hurt you?
Link directlyto product pages
Case study: It really works!
How LinkDrivermodules work
Who should buy LinkDriver?
Not just asearch optimizer
Updates offermuch more
Return toopening slide
Bridging the Gap to the Search Engines -- Without any Programming!Page 4
A Spider’s Best Friend!A search spider’sbest friend!
Does search‘Hole’ hurt you?
Link directlyto product pages
Case study: It really works!
How LinkDrivermodules work
Who should buy LinkDriver?
Not just asearch optimizer
Updates offermuch more
Return toopening slide
Bridging the Gap to the Search Engines -- Without any Programming!Page 5
A Spider’s Best Friend!A search spider’sbest friend!
Does search‘Hole’ hurt you?
Link directlyto product pages
Case study: It really works!
How LinkDrivermodules work
Who should buy LinkDriver?
Not just asearch optimizer
Updates offermuch more
Return toopening slide
Bridging the Gap to the Search Engines -- Without any Programming!Page 6
A Spider’s Best Friend!A search spider’sbest friend!
Does search‘Hole’ hurt you?
Link directlyto product pages
Case study: It really works!
How LinkDrivermodules work
Who should buy LinkDriver?
Not just asearch optimizer
Updates offermuch more
Return toopening slide
Bridging the Gap to the Search Engines -- Without any Programming!Page 7
A Spider’s Best Friend!A search spider’sbest friend!
Does search‘Hole’ hurt you?
Link directlyto product pages
Case study: It really works!
How LinkDrivermodules work
Who should buy LinkDriver?
Not just asearch optimizer
Updates offermuch more
Return toopening slide
Bridging the Gap to the Search Engines -- Without any Programming!Page 8
A Spider’s Best Friend!A search spider’sbest friend!
Does search‘Hole’ hurt you?
Link directlyto product pages
Case study: It really works!
How LinkDrivermodules work
Who should buy LinkDriver?
Not just asearch optimizer
Updates offermuch more
Return toopening slide
Bridging the Gap to the Search Engines -- Without any Programming!Page 9
A Spider’s Best Friend!A search spider’sbest friend!
Does search‘Hole’ hurt you?
Link directlyto product pages
Case study: It really works!
How LinkDrivermodules work
Who should buy LinkDriver?
Not just asearch optimizer
Updates offermuch more
Return toopening slide
Bridging the Gap to the Search Engines -- Without any Programming!Page 10
A Spider’s Best Friend!A search spider’sbest friend!
Does search‘Hole’ hurt you?
Link directlyto product pages
Case study: It really works!
How LinkDrivermodules work
Who should buy LinkDriver?
Not just asearch optimizer
Updates offermuch more
Return toopening slide
Bridging the Gap to the Search Engines -- Without any Programming!Page 11
Your main goal: Drive more traffic to your Web site
The main source of Web traffic: Web users find 80% of sites via search engines
Does the ‘Hole’ in search engines hurt you? Search engine spiders usually cannot
find products in dynamic databases Thus the ‘crown jewels’ of most dynamic
Web sites are not in the search engines!
LinkDriver drives traffic directly to your company’s individual product pages
LinkDriver doesn’t ‘fool’ the search engines Avoids practices frowned on by search engines Helps them find your key dynamic pages
How LinkDriver Can Help YouA search spider’sbest friend!
Does search‘Hole’ hurt you?
Link directlyto product pages
Case study: It really works!
How LinkDrivermodules work
Who should buy LinkDriver?
Not just asearch optimizer
Updates offermuch more
Return toopening slide
Bridging the Gap to the Search Engines -- Without any Programming!Page 12
By driving links into the all-important search engines:
New links (to key elements in a dynamic site’s database)
Additional links (via doorway pages you create easily)
Simplified links (by shortening URLs dynamically)
Meaningful links (by sharpening page descriptions, tags)
Accomplish all thiswithout any programming!
How LinkDriver Can Help YouA search spider’sbest friend!
Does search‘Hole’ hurt you?
Link directlyto product pages
Case study: It really works!
How LinkDrivermodules work
Who should buy LinkDriver?
Not just asearch optimizer
Updates offermuch more
Return toopening slide
Bridging the Gap to the Search Engines -- Without any Programming!Page 13
By driving new links into the all-important search engines because:
The key elements of dynamic Web sites are buried in databases
Search engine spiders usually can’t find these pages
Thus key elements in dynamic Web sites are not in search engines
LinkDriver “bridges the gap” by helping spiders find these pages
Once you’ve taught LinkDriver how to find these key products, additional products added to the database are automatically linked
How LinkDriver Can Help YouA search spider’sbest friend!
Does search‘Hole’ hurt you?
Link directlyto product pages
Case study: It really works!
How LinkDrivermodules work
Who should buy LinkDriver?
Not just asearch optimizer
Updates offermuch more
Return toopening slide
Bridging the Gap to the Search Engines -- Without any Programming!Page 14
By driving additional links into the search engines:
The more search engine links to your pages, the better your chances of being found.
After creating new links to your key product pages, create additional links via new “doorway” pages -- without any programming.
Package and group your products in all the ways your customers may search for them.
Example: A hotel chain first uses LinkDriver to create new links to each hotel
property in the database of its site: http://www.hotelchain.com/FL/miami
Then the chain creates additional doorway pages to resonate with users seeking only hotels with meeting space, family plans, pets, etc. For example:http://www.hotelchain.com/FL/miami/meetings
How LinkDriver Can Help YouA search spider’sbest friend!
Does search‘Hole’ hurt you?
Link directlyto product pages
Case study: It really works!
How LinkDrivermodules work
Who should buy LinkDriver?
Not just asearch optimizer
Updates offermuch more
Return toopening slide
Bridging the Gap to the Search Engines -- Without any Programming!Page 15
By driving simplified links into the search engines:
Many links are very long and not “user friendly”
Create simplified links by shortening URLs
Create these simplified links dynamically (no programming or other changes required)
Easier for both computer and humans to read
People often look at a URL to see if it relates to the search they have performed – a simple obvious one will attract more clicks.
Example: This is a typical URL leading to a hotel property contained in the
site’s dynamic database (it contains a query string):
http://www.hotelchain.com/res/search.asp?sIdt=propid&iid=123
Then with LinkDriver, it could appear as:
http://www.hotelchain.com/santabarbara
How LinkDriver Can Help YouA search spider’sbest friend!
Does search‘Hole’ hurt you?
Link directlyto product pages
Case study: It really works!
How LinkDrivermodules work
Who should buy LinkDriver?
Not just asearch optimizer
Updates offermuch more
Return toopening slide
Bridging the Gap to the Search Engines -- Without any Programming!Page 16
By driving meaningful links into the search engines:
Most search engines list only a page’s title and short description
Create meaningful links by focusing page descriptions, tags):
Before optimization with LinkDriver:Real Estate, ERA Real Estate - Properties for Sale Sorry, but you must have a frames-capable browser to view this site. We recommend you use Netscape Navigator or Internet Explorer.http://www.era.com • Refreshed in past 48 hours • Related Pages
After optimization with LinkDriver:Real Estate, ERA Real Estate - Properties for Sale ERA Real Estate - Answers to frequently asked questions about buying, selling, or ... Virginia Wisconsin Wyoming Properties for Sale ERA Office Search ERA Agent Search Open Houses Austria Belgium ...http://www.era.com • Refreshed in past 24 hours • Related Pages More pages from www.era.com
How LinkDriver Can Help YouA search spider’sbest friend!
Does search‘Hole’ hurt you?
Link directlyto product pages
Case study: It really works!
How LinkDrivermodules work
Who should buy LinkDriver?
Not just asearch optimizer
Updates offermuch more
Return toopening slide
Bridging the Gap to the Search Engines -- Without any Programming!Page 17
Major real estate Web site: www.era.com
Traffic in the millions; 50,000 homes listed
But had links only to top-level static pages
Installed LinkDriver in early January 2003
Results in 8 weeks: Links to properties now in search engines Traffic (in page views) has Tripled!
LinkDriver Really WORKS!Case Study:
LinkDriver resulted in triple the page views
in just eight weeks!
A search spider’sbest friend!
Does search‘Hole’ hurt you?
Link directlyto product pages
Case study: It really works!
How LinkDrivermodules work
Who should buy LinkDriver?
Not just asearch optimizer
Updates offermuch more
Return toopening slide
Bridging the Gap to the Search Engines -- Without any Programming!Page 18
www.ERA.com Weekly Page View Report
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
Weeks
Pa
ge
Vie
ws
LD lower-leveloptimization starts
LinkDriver first turned on
LinkDrivertriples views
in 8 weeks
Case Study:
LinkDriver resulted in triple the page views
in just eight weeks!
LinkDriver Really WORKS!A search spider’sbest friend!
Does search‘Hole’ hurt you?
Link directlyto product pages
Case study: It really works!
How LinkDrivermodules work
Who should buy LinkDriver?
Not just asearch optimizer
Updates offermuch more
Return toopening slide
Bridging the Gap to the Search Engines -- Without any Programming!Page 19
LinkDriver license includes two software modules:
1. LinkDriver Web Daemon Module Small, efficient program sits on the Web server Tuned to your operating system/server program Controlled by IT department or hosting company
2. LinkDriver Administrator Module Windows program built for marketing staff to use Can be run anywhere, re-run as often as desired Automatically finds new products in the database Includes options for paid inclusions, placements 128-bit security limits access to Web daemon Automatically checks for LinkDriver updates Built-in online help, downloadable user manual
How LinkDriver WorksA search spider’sbest friend!
Does search‘Hole’ hurt you?
Link directlyto product pages
Case study: It really works!
How LinkDrivermodules work
Who should buy LinkDriver?
Not just asearch optimizer
Updates offermuch more
Return toopening slide
Bridging the Gap to the Search Engines -- Without any Programming!Page 20
Owners or managers of dynamic Web sites Use LinkDriver to drive traffic to your site Ask your in-house IT staff to review LinkDriver Ask your developer or host to install LinkDriver
Developers of dynamic Web sites Recommend or re-sell LinkDriver to your clients Charge clients to use LinkDriver on their sites Make LinkDriver part of your basic services
Anyone who hosts dynamic Web sites Recommend or re-sell LinkDriver to your clients Charge clients to use LinkDriver on their sites Make LinkDriver part of your basic services
Who Should Buy LinkDriver?A search spider’sbest friend!
Does search‘Hole’ hurt you?
Link directlyto product pages
Case study: It really works!
How LinkDrivermodules work
Who should buy LinkDriver?
Not just asearch optimizer
Updates offermuch more
Return toopening slide
Bridging the Gap to the Search Engines -- Without any Programming!Page 21
Yes, LinkDriver was developed to optimizedynamic database sites for search engines:
Built to get products from the site’s database into the all-important search engines
Can drive multiple types of links into search engines Additional products added to the site’s database
are automatically linked by LinkDriver Can be re-run as often as desired to “fine tune”
links, doorways, descriptions, etc.
But, LinkDriver also does much more for your entire Web site:
Create dynamic site map, updating automatically Create URL shortcuts Create search shortcuts Redirect entire portions of your site Helps bring pages into HTML compliance All without programming!
Just a Search Engine Optimizer?A search spider’sbest friend!
Does search‘Hole’ hurt you?
Link directlyto product pages
Case study: It really works!
How LinkDrivermodules work
Who should buy LinkDriver?
Not just asearch optimizer
Updates offermuch more
Return toopening slide
Bridging the Gap to the Search Engines -- Without any Programming!Page 22
Create dynamic site map, which updates automatically
Site maps are prized by Web users Dynamic sites too complex, volatile for graphical
site map LinkDriver automatically creates site map
including paths to products in database Site map is updated automatically as products
are added to the site’s database All without programming!
LinkDriver Does Much MoreA search spider’sbest friend!
Does search‘Hole’ hurt you?
Link directlyto product pages
Case study: It really works!
How LinkDrivermodules work
Who should buy LinkDriver?
Not just asearch optimizer
Updates offermuch more
Return toopening slide
Bridging the Gap to the Search Engines -- Without any Programming!Page 23
Create URL shortcuts
Use LinkDriver to create a shortcut URL to any specific URL on your Web site -- static page, doorway page, dynamic page, etc.
Once a shortcut is linked in the search engines, use LinkDriver to change which page in your site that shortcut leads to
Example: http://www.vitamins.com/DailySpecial Run the LinkDriver Administrator Module each day to change
your Web site so this shortcut leads to a different page containing a different daily special
All without programming!
LinkDriver Does Much MoreA search spider’sbest friend!
Does search‘Hole’ hurt you?
Link directlyto product pages
Case study: It really works!
How LinkDrivermodules work
Who should buy LinkDriver?
Not just asearch optimizer
Updates offermuch more
Return toopening slide
Bridging the Gap to the Search Engines -- Without any Programming!Page 24
Create search shortcuts
Create “one-to-many” shortcut URL in your site Automatically populates search form elements and
performs the search, using your site’s existing search forms
Example: A typical full link in an auction site searching for “dolls”:
http://www.auction.com/search/search.dll?cgiurl=http%3A%2F%2Fcgi.%2Fws%2F&MfcISAPICommand=GetResult&ht=1&from=R7&ebaytag1=ebayreg&query=doll&query2=doll&search_option=1&srchdesc=y&exclude=&category0=220&minPrice=&maxPrice=&tag1code=0&st=&SortProperty=MetaEndSort&pt=2
Use LinkDriver to create a “favorites” shortcut for “doll” searches:
http://www.auction.com/favorites/dolls
And you automatically get limitless other “favorites” shortcuts, for example:
http://www.auction.com/favorites/matchbox http://www.auction.com/favorites/cars http://www.auction.com/favorites/any search term
LinkDriver Does Much MoreA search spider’sbest friend!
Does search‘Hole’ hurt you?
Link directlyto product pages
Case study: It really works!
How LinkDrivermodules work
Who should buy LinkDriver?
Not just asearch optimizer
Updates offermuch more
Return toopening slide
Bridging the Gap to the Search Engines -- Without any Programming!Page 25
Redirect entire portions of your Web site
Allows you to make major organizational changes in your Web site more quickly and easily
Reorganize your Web site without losing links already in the search engines
Move entire sections (whole directories) of your Web site without having to re-program the pages
LinkDriver Does Much MoreA search spider’sbest friend!
Does search‘Hole’ hurt you?
Link directlyto product pages
Case study: It really works!
How LinkDrivermodules work
Who should buy LinkDriver?
Not just asearch optimizer
Updates offermuch more
Return toopening slide
Bridging the Gap to the Search Engines -- Without any Programming!Page 26
Helps bring pages into HTML compliance
Compliance with basic HTML rules enhances search engine placement
LinkDriver automatically adds proper HTML document type, content location and cache information tags
All without programming!
LinkDriver Does Much MoreA search spider’sbest friend!
Does search‘Hole’ hurt you?
Link directlyto product pages
Case study: It really works!
How LinkDrivermodules work
Who should buy LinkDriver?
Not just asearch optimizer
Updates offermuch more
Return toopening slide
Bridging the Gap to the Search Engines -- Without any Programming!Page 27
And, future updates to LinkDriver will help you by:
Keeping up with constantly changing search engine rules
Consolidating your Web site’s usage statistics by including pages on outside proxy servers in your own site’s usage logs
Making sure that search engine links all reflect your own site’s brand across multiple servers and domains
Additional search engine optimizations for sites with heavy graphic content
Accessibility and PDA optimization
Updates Offer Much MoreA search spider’sbest friend!
Does search‘Hole’ hurt you?
Link directlyto product pages
Case study: It really works!
How LinkDrivermodules work
Who should buy LinkDriver?
Not just asearch optimizer
Updates offermuch more
Return toopening slide
Bridging the Gap to the Search Engines -- Without any Programming!Page 28
Visit the LinkDriver Web site at:
Send us an email for information at:[email protected]
Visit our Web site (http://www.linkdriver.com)Read all about LinkDriver
Purchase the product with your credit card
Download the software
Download complete documentation
Join discussion forms
How to Get More InformationA search spider’sbest friend!
Does search‘Hole’ hurt you?
Link directlyto product pages
Case study: It really works!
How LinkDrivermodules work
Who should buy LinkDriver?
Not just asearch optimizer
Updates offermuch more
Return toopening slide