Master the Skills for

Global Marketing

Success

Presented by:

Karen Weed, Marketing Services Director

Promega

Milwaukee Chapter

• Help us create a ―lesson’s learned‖ section on our

chapter blog at AMAMilwaukee.WordPress.com

Post live Tweets during the event using

#AMAMKE and be sure to follow

Twitter.com/AMAMilwaukee

Share your comments on our Facebook

Page and be sure to like American Marketing

Association – Milwaukee Chapter

Join the Conversation

Milwaukee Chapter

May 17-18: B2B Social Media Workshop

Dana VanDen Heuvel, Founder

The MarketingSavant Group

Learn to build a complete B2B multi-

channel, social media enabled marketing

strategy

Grow your base of followers, fans, readers

and engaged participants across all social

media channels

Align social media with the industrial

Buying process

Upcoming National Program

Milwaukee ChapterDetails and registration at AMAMilwaukee.org

May 10: Extending a Heritage Brand

Diane Hund, Director of Marketing

Ball Horticulture Company

June 21: Engaging Management and

Internals in a Successful Merger

Lee Berg, Vice President Marketing &

John Borgen, Vice President Fraternal

Catholic Financial

July 19: Agency Crawl

Tour local west side creative shops including

Bader Ruter, Johnson Direct & GMR

Upcoming Local Programs

Milwaukee ChapterDetails and registration at AMAMilwaukee.org

August 16: Excellence in Marketing: Case Study

2010 Excellence in Marketing Award Winner

September 20: Marketing That Makes a Difference in

Our Community

Chellee Siewert, Vice President of Marketing

Milwaukee Wave

October 18: Making Milwaukee the Water Capital of

the United StatesPresented by: Rich Meeusen, President,

Badger Meter

Upcoming Local Programs

Milwaukee ChapterDetails and registration at AMAMilwaukee.org

About the AMA

Milwaukee Chapter

The American Marketing Association is the

largest marketing association in North

America. It’s a professional association for

individuals involved in the practice, teaching

and study of marketing worldwide. It’s also the

source that marketers turn to every day to

deepen their marketing expertise, elevate

their careers, and, ultimately, achieve better

results.

Reasons to Join the AMA

Milwaukee Chapter

Enhance Your Knowledge and Skills

• briefings and case studies

• articles and white papers

best practices

• publications including Marketing News

• professional certified marketerTM

program

Reasons to Join the AMA

Milwaukee Chapter

Build Your Network

• members from every discipline (30,000+ across U.S.)

• local programs & events

• committee involvement

• speakers’ bureau

• LinkedIn, Facebook & Twitter presence

• national conferences

Reasons to Join the AMA

Milwaukee Chapter

Advance Your Career

• dynamic, live presentations

• social & networking events

• weekly webcasts

• in-depth training programs

• job board for job seekers and employers

• ask the expert resource

Reasons to Join the AMA

Milwaukee Chapter

Collaborate with Others

• connect & exchange ideas

• participate in special interest groups

volunteer on a committee or as an officer

identify strategic partners

Join AMA today and select from twoexclusive offers:

Receive a $20 Amazon.com Gift

Card* with AMA Membership

OR

Get a $200 AMA conference coupon

PLUS Join now and we’ll also waive the $30 activation

fee. Visit JoinTheAMA.com.

Both offers expire May 31, 2011; limited to new members only, renewals excluded

*Amazon.com is not a sponsor of this promotion

Special Membership Offer

Milwaukee Chapter

Welcome New Members

Milwaukee Chapter

Roxanne Betts Student

Patrick Dietz Douglas Dynamics

Jeff Henry

Brad Korkow Society Insurance

Maura Packham Quad Graphics

Robyn Rushing Lakeview Specialty Hospital

John Suberlak Bradley Corporation

Harley Thomas IV

Melissa Werth Student

New Members from February & March of 2011

AMA Group Membership

Milwaukee Chapter

The Key to a Stronger

Marketing Team

Join Today and Save

Up to 32% on Dues.

Groups of 4-9 save an average of 16%

Group of 10+ save an average of 32%

Group membership is available to all organizations in the U.S. and Canada.

Multiple business units or branches with the same parent

organization or company name qualify.

Collegiate AMA members can

continue to take advantage of the

benefits of AMA membership at a

reduced price following graduation.

Bridge Membership includes a

subscription to Marketing News

for only $75 a year for up to

three years.

Grow with AMA. Let it be the source

you turn to for information, resources,

education, training, and professional

networking as you launch your career.

Bridge Membership

Milwaukee Chapter

2011-2012 Leadership Team

Milwaukee Chapter

President:

Susen Rasmussen

bvk

Secretary:

Toffee Coleman

President Elect:

Craig Gagnon

Gagnon Partnership

Past President:

Kelly Rudy

The Paranet

Group

VP Finance:

Dean Jones

Marshall & Ilsley

Corp.

Executive

Director:

Maggie Skarich

2011-2012 Directors

Milwaukee Chapter

VP Membership:

Mark Truesdell

Autumn Consulting

VP Special

Interest Groups:

Michelle Kionka

MRA

Vice Chair

Communications:

Rachel Rich

Marshall & Ilsley

Corp.

VP Sponsorship:

Kevin Scharnek

14 West

VP Collegiate

Relations:

Mike Long

STRATEC

Security Corp.

Vice Chair

Communications:

Stephen Palmer

WSI Internet

Consulting

AMA Milwaukee's Special Interest Groups

(SIGs) are communities of AMA

members and non-members who are

interested in sharing ideas, knowledge

and experiences with others in their field.

They offer an opportunity for ongoing

interaction among professionals.

Membership in two SIGs is

complimentary to all AMA-Milwaukee

members. Non-members may participate

in an AMA SIG at an annual cost of $50

per group.

Special Interest Groups

Milwaukee Chapter

Currently AMA Milwaukee

offers the following SIGs:

Direct marketing

Market research

Currently under development:

Non-profit marketing

Healthcare marketing

Special Interest Groups

Milwaukee Chapter

If you are interested in leading a SIG or joining one, let a board member

know or contact our office for more information.

Benefits of professional

membership pay off in direct

proportion to your involvement.

If you are looking to grow personally,

network, advance your career,

develop leadership skills or just want

to make a difference in your field,

join the Milwaukee Chapter of AMA.

Looking to maximize your investment?

Become an AMA volunteer or officer.

Maximize Your Investment

Milwaukee Chapter

Volunteer Opportunities

Milwaukee Chapter

Available opportunities include:

website

member recruitment

publicity

fundraising

collegiate relations

event planning

member retention

e-newsletter

speaker selection

media relations

social media

member orientation

and more!

Give a Little and Get a Lot

Milwaukee Chapter

Join the AMA Milwaukee leadership

team for hors d‟oeuvres and drinks at

a casual, Volunteer Recruitment &

Recognition Event.

WHEN: Thursday, June 2 from 5:00-7:30 p.m.

WHERE: Ryan Braun‟s Graffito

This member-only event is limited to 60

attendees and advanced registration is

required. Watch for more details.

Hosted a “lunch „n learn” lately?

Did you know there are over

100 FREE webcasts and podcasts

available to members via AMA’s online

multimedia gallery

Join marketing thought leaders as they cover today's most relevant

marketing challenges and advances from ROI to Branding to Web 2.0.

Keys to a Winning Team

Milwaukee Chapter

April 20th: Web Surveys: New Methods that Give

Marketers Total Control

Learn state-of-the-art research techniques employed by

ESPN.com, Xerox and thousands of others!

Ryan Smith, Founder of Qualtrics, will explore cutting-edge

website research and discuss simple research vehicles to:

Collect mobile feedback on PDAs

Target visitors based upon web history, time on site, etc.

Cut your IT department out of the research process

Increase response rates through question types

Program starts at 12 p.m. and will include a Q&A session.

Registration at AMAMilwaukee.org.

April Local Webcast

Milwaukee Chapter

April 15th: Building Trusted Client Relationships

Through Secure Data Collection

April 19th: Best Practices for Increasing Impact

Throughout the Sales Lifecycle

April 20th: Healthcare Social Media: The Conversation

That Is Defining Your Brand

April 21st: Content Marketing Bootcamp:

5 Simple Steps to Get Started

April National Webcasts

Milwaukee ChapterAll Webcasts are from 12:00-1:00 p.m. CST

April 26th: Building a Customer Feedback Program That

Rocks

April 27th: Content Rules: How to Create Content that

Ignites Your Business

April National Webcasts

Milwaukee ChapterAll Webcasts are from 12:00-1:00 p.m. CST

Looking to reach more marketers?Advertise with American Marketing Association!

Today’s segmented, fast-paced world presents new challenges

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A range of advertising and sponsorship opportunities is

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Advertising Opportunities

Milwaukee Chapter

Thank You to Our Sponsors

Milwaukee Chapter

Visit Us Online

Milwaukee Chapter

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