App&web multi channel marketing marc czieslick, app und web multikanalmarketing gmb h (dad2013)
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App&Web Mul% Channel Marke%ng Marc Czieslick – Managing Director
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18-Oct-2014 -
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Transcript of App&web multi channel marketing marc czieslick, app und web multikanalmarketing gmb h (dad2013)
App&Web -‐ Mul% Channel Marke%ng
Marc Czieslick – Managing Director
MULTICHANNEL -‐ ALMOST EVERY COMPANY NEEDS TO FIND AN ANSWER FOR THIS
TREND!
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Mul%channel @ Deutsche Bank
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MARC CZIESLICK SLIDE 4
Mul%channel @ Swatch
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WHY IS MULTICHANNEL SO DIFFICULT?
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Mul%channel challenges
• A new channel every day • New devices every month • Changed user behaviour • Hard to sync communica%on cross-‐channel
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Mul%channel challenges
On new devices (every month)
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Mul%channel challenges
Displayed on different screens
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.. for constant changing user behaviour
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..un%l a new couch potatoes experience
Gartner Says 85% of All Flat-‐Panel TVs Will Be Internet-‐Connected Smart TVs by 2016.
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THE SOLUTION
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Full featured websites…
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... great mobile experience ...
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... op%mized for every device ...
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... even for the „lean back“ mode on your Smart TV!
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ONLINE DEMO
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Advantages of App&Web
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Content of your CMS website is op%mized for each channel.
No redundant content management – save %me and energy with App&Web.
Roles and policies define content access even in your apps.
Create your individual app-‐design without programming skills.
Future-‐ready and easy to integrate in your architecture with the REST-‐API.
Comments, feedback and ra%ngs stored via the apps in the CMS.
App func%ons smartphone / tablet
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Offline availability – without internet connec%on users have access to app informa%on.
Geo loca%ons allow geo based informa%on and func%ons.
PDF documents like brochures easy published in your apps.
Galleries and (YouTube-‐) videos for perfect mul%media presenta%ons.
Facebook and Twieer integra%on connects the app to social media.
Transfer events and contact details direct to your mobile device.
App&Web as part of a CXM plagorm
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Smart AnalyCcs measures your success in app and web.
With Content Cockpit keep your (app) content under control.
RecommendaCon Service delivers personalized informa%on to your apps.
Search engines enables cross-‐channel discovery of content.
App-‐Porgolio
Extension „AppYourWeb“
iOS -‐ Bundle
iPhone iPad
Android
Phone / Tablet
SmartTV (TAL)
Samsung, ...
Windows
Win 8
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REFERENCES
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Global Digital Media Trendbook 2013 • support of the full publica%on
process from print via web to app
• 200 pages with 500 images • editorial edits in the CMS with
real-‐%me publishing in the app • fully customizable • pay wall and offline support
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Event App „Digital Architects 2013“
• Agenda • Speakers • Loca%on • Hotel informa%on • Downloads • Gallery • Social Media • ...
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Demo: „Cologne mul%-‐channel“ iPhone, iPad and SmartTV app of the city cologne with real-‐%me updates and • Geo loca%on • Video integra%on • Image gallery • Twieer import und social media „share“-‐func%on
• News feed • Download area • ...
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CONTACT
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Ques%ons? Contact? Trial?
App&Web Mul%kanalmarke%ng GmbH Marc Czieslick Managing Director +49 (0) 69 133 982 93 +49 (0) 176 620 39 127 [email protected]
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