Appstadam Behavior design presentation

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a curious innovation studio

description

How can we use technology to influence behavior and attitudes of people? We'll give an overview of this emerging field, the most exiting projects and dive into one of the scientific models underlying this field.

Transcript of Appstadam Behavior design presentation

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a curious innovation studio

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Behavior design

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Persuasive technologies• How do you use computers, mobile phones, website’s, video games to change human behavior?

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Smartphones• The future of persuasion is mobile - BJ Fogg - • The most powerful technology ever• 4 reasons• 3 roles

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Smartphone

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Always thereLoved

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Always

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Always thereSimple

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Magic

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3 categories

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Advisor

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Coach

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Clown

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Behavior change• Education• Health• Mental health• Relationships• Driving, transportation• Energy• Finance• Work

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Apple store

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Design behavior• How do you design behavior?• Which factors influence behavior?

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Trigger• The ‘call to action’ for behavior change• Traffic light, phone ringing, advertisement• Notification, a ‘like’ an e-mail, a suggestion • Contextual feedback yahoeeeeeiii...

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Ability / simplicity

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Motivation

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Behavior grid

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Methode

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Op dit document zijn de voorwaarden van Somehow van toepassing, deze zijn na te lezen op www.somehow.be/honest

Bedankt

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a curious innovation studio

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Sources• http://www.bjfogg.com• http://captology.stanford.edu• http://www.facebook.com/captology• http://www.slideshare.net/captology/stanford-6401325• http://behaviorgrid.org• https://twitter.com/bjfogg/• http://tinyhabits.com• http://en.wikipedia.org/wiki/Martin_Cooper_(inventor)• http://www.slideshare.net/nireyal/hooked-model• http://www.behaviorwizard.org/wp/• http://www.nirandfar.com