Appsolute Value, © 2013 All Rights Reserved

Appsolute Value’s Strategy Gig: The Mobile Strategy Triangles

Again the Brick and Mortar players and even the pure Internet players are now being challenged

by Digital Disruptors. Web has become legacy and the multi-digital disruptors have taken a

mobile-first strategy (e.g. Google) and defined strategies around Apps & Devices.

Digital disruptors are taking advantages of new platforms (Social & Mobile), tools (incl. big data

analytics and clouds), new relationships (interactive), new thinking (outside-in vs. inside-out) and

new strategic drivers (context, participation). In doing so they disrupt markets, gain competitive

edge, get (re)connected to their customers and save costs. And within faster development times,

steep business growth lines upward, controlled TCO (totals cost of ownership) and greater impact

on the customer experience than any of this that came before.

Every industry is impacted and so is your organization. In your organization IT and marketing are

most affected by these new ways of doing business. With billions of apps already available and

lots of devices you it will be hard to be in control. The outside-in forces disrupt and there is a need

for Strategy.

The Mobile Strategy Triangles

To become a leader in digital disruption, there

is a need for strategy. However there is

confusion all around what makes a good

mobile strategy!? With the right mobile

strategy you get a leader in disruption rather

than letting you disrupted by others who then

let you sail the red oceans.

There are two triangles you have to keep in

mind whilst starting your Strategy Redefine:

The first is the organizational triangle

Appsolute Value, © 2013 All Rights Reserved | 2

The second is a more technological triangle

Here are some top 6 high-level strategy

perspectives in a do’s and don’ts format

(based on the 6 triangles perspectives + 1

Bonus):

1. Re-connect to your customers and

employees. Platform is the keyword here.

A brand app in the Appstore is not

enough. Also do not extend the web into

a variety number of form factors. You

should not extrapolate your old business

models on a new digital channel. Learn

and understand why mobile is different.

2. You understand mobile better (and then

also your customer) if you find new

services or make them more intuitive. Just

adding a new experience to your

customer journey can make a difference.

If you want to go further don’t push

anymore since most business lost or

losing control. You need to pull. Bring

your services to customers (and

employees) there where they are….out

there on those mobile (and social)

platforms and on smart devices!

3. Redesign based on a zen of tasks, don’t

concentrate on business processes.

Simplify your business, create mobile-

fixes. Marketers, while rebranding, can

use design-led engineering.

4. Scale to a World of Apps. Apps are your

new faces of business. They connect your

customer, they connect your machines

(including TV’s, Fridges, Electric

Appliances, etc). The downside of giving

power to a new breed of appmakers is

that there is an almost religious battle

ongoing between app developers. All of

them telling you why HTML 5, Native or

Multi-platform is better. At Appsolute

Value we make Art of Apps, not war…

5. Business Apps (rendering functionality to

customer facing or enterprise apps)

require data to become functional.

Therefore you need to integrate. Your

solution architecture requires various new

architecture principles. Steer towards

app-internet architecture.

6. Open up and manage your Own. Great if

you have your apps in Stores. Preferably

your own. Your mobile customers are

shopping again and your people work

efficiently again. Well done. Now think

also how you going to manage all this and

control your total cost of ownership.

7. Power to New Mavericks: Design-led

engineering, scrum teams, agile way of

working, Art of Apps. All new working

paradigms making your company to

transform. Make sure to create a mobile

center with the new blood groups. They

can help you in creating great apps and

Appsolute Value, © 2013 All Rights Reserved | 3

turn them into weapons of mass digital

consumerism.

Zen of Tasks and Outside-In

With traditional business models with

traditional software, many companies had a

luxury since IT and marketing where able to

push products and services into the market

which they controlled and they thought it will

be best for customer and employee well-

being. An inside-out way of thinking and

working.

Business processes are left-over of the inside-

out organization. They are brittle and mostly

hardwired into back-end applications.

Traditional software requires long

development cycles, is complex and expensive

to maintain. (Business) Apps require simplicity

and are task-oriented and bring certain

services (but not all!) fast to your customer

(or employee), out there on one of the many

platforms (OS + device).

From an organizational angle, digital

disruptors using Business Apps (rendering

business functionality) and having had the

smell of success, therefore start to

concentrate on efficiency using employee-

facing enterprise apps.

They concentrate on just the layer below the

touch point-layer, mapping out emotional

(and intuitive) processes to find feel-good

moments, moments of truth and pain points.

And so they use Apps for a zen of tasks.

Making services externally and internally

functional by using apps (and smart devices)

we call this ‘Appifying your Business’.

Staff redevelopment (bonus perspective no.

7) is required since the new faces of business

are defined by mobile designers and mobile

developers. Here at Appsolute Value, power is

to the mobile developers and mobile

designers since they create and take output of

devices and systems to convert in business

value.

Business value that allows your business to

reconnect to those customers out there on

platforms (like iOS, Android and also

Facebook, Groupon, etc) or satisfying

employees who just want to work anywhere,

anytime executing their task simple and fast

Appsolute Value, © 2013 All Rights Reserved | 4

(like Evernote, Whatsapp, Yammer and

dropbox ).

On our way to the Internet of Things, app

development will also extend further into API

development. API’s enable your organization

to (re)connect to your business partners,

other (mobile) customers and more machines

Solution: Mobile Mavericks &

Art of Apps

Mobile is our passion. Mobile is about apps

and devices.

However it is not only about technology, it is

also about experienced people with passion,

knowhow and a different mindset. As mobile

mavericks we bring you Art of Apps. Our

specialty is multi-platform.

We believe business apps and the strategic

perspectives are served well with a cross-

platform approach. We also acknowledge that

every company is different and everyone has

different perceptions about ‘Art’.

Companies looking to manage their growing

number of apps & devices require new mobile

management services to implement. We work

with enhanced MAM (mobile apps

management) tools and MDM (mobile device

management) tools.

References – Pure Mobile

Appsolute Value successfully performed the

Art of Apps at several medium and large

organizations in Europe and North America.

You can be next.

Some of our gigs can be found at our website.

www.mobilesolutionsnetwork.com

If you want to sit back and watch a video. Go

to our YouTube channel

www.youtube.com/appsolutevalue

If you want to share something interesting

with us on mobile. We are very interested

since we can’t know everything about billions

of Apps, right?! So pin it at

www.pinterest.com/appsolutevalue

That‘s all you can find on the web about us.

For all the rest we are pure mobile. Oh, you

want to like us, use your smart phone, just

call. You don’t want to tell it to us out loud…

send us an email: