Appsocially Deck for New Context Conference 2013, San Francisco (Nov 04, 2013)

[email protected] Angel.co/appsocially

AppSocially“SHARE THIS” FOR MOBILE

�+225�+<+8?54+��3?�4'3+�/9�&;9;1+�#'1'.'9./��,5;4*+8�'4*�� 5,��66"5)/'22?��66"5)/'22?�/9�'�62':,583�,58�35(/2+�58-'4/)�-85=:.�


WE SOLVE THEBIGGEST PROBLEM APP DEVELOPERSHAVE TODAY:GETTING MORE CUSTOMERS

Problem

%+�952<+�:.+�(/--+9:�685(2+3�'66�*+<+256+89�.'<+�:5*'?��%+�.+26�'66�*+<+256+89�:5�-+:�358+�);9:53+89��(?�8+,+88'2�3+).'4/93�


0%

18%

35%

53%

70%

Search App Store Family or Friends Media TV Ad In-App Ad

9%6%

9%

52%

63%

13%13%17%

61%63%

HOW DO USERS DISCOVER MOBILE APPS?

Source: Nielsen, Q3 2011

iOS AppStore Android Market

AppSocially

Market [email protected] Angel.co/appsocially

%+�,5);9�54�8+,+88'2��(+)';9+�6++8�8+,+88'29�'8+�:.+�(+9:�95;8)+�5,�-85=:.�,58�35(/2+�'662/)':/549��=+�.+26�*+<+256+89�;425)1�:.':�65:+4:/'2�

[email protected] Angel.co/appsociallyCustomers [email protected] Angel.co/appsocially

✓1 line install ✓Measured ✓AB Testable✓Personalizable

ImplementReferral Mechanism

TrackReferral Metrics

OptimizeReferral Landing Pages

+ +

�;:�-5/4-�</8'2�/9�� #�'9�9/362+�'9�/49:'22/4-�9.'8+�'4*�:=++:�(;::549��8+':�)536'4/+9�'8+�')./+</4-�</8'2�;9+8�-85=:.�(?�'�(/-�'4*�+>6+8/+4)+*�:+'39�'4*�:'1/4-�'�25:�5,�:/3+��#.+8+A9�45�3'-/)�(+./4*�/:��$9/4-��66"5)/'22?��?5;�)'4�'**�:.+�(+9:�68'):/)+�8+,+88'2�,;4):/549�:5�?5;8�35(/2+�'669�=�0;9:��2/4+�)5*+��%+�.+26�?5;�1++6�:8')1�5,�?5;8�);9:53+89A�8+,+88'2�3+:8/)9�'4*�:'1+�'):/54�,58�56:/3/@':/54�

[email protected] Angel.co/appsociallySolution

PLATFORM FOR MOBILEORGANIC GROWTH

SDK ACTIONABLEANALYTICS

#./9�/9�=.?�=+�<+�)8+':+*�'�62':,583��:.':�/9�2/1+�".'8+#./9��(;:�,58�35(/2+�'4*�/:�9�+<+4�358+�65=+8,;2�


0

100

200

300

400

500

600

Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13

# of Developers + # of Apps

Month-Year

67% activates.

6% weekly growth rate.

# of Developers# of Apps

;8�685*;):�.'9�(++4�;9+*�(?��*+<+256+89��5;:�5,�=./).��.'9�'):/<':+*��%+�.'<+��=++12?�-85=:.�8':+9��


0

5000

10000

15000

20000

25000

30000

Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13

# of Invitation Sent via AppSocially

# of

Invit

atio

n Se

nt

Month-Year

# of Referrals

6% weekly growth rate.

�66"5)/'22?�.'9�'):;'22?�(++4�3'1/4-�8+,+88'29�,58�5;8�);9:53+89A�'662/)':/549�


�66"5)/'22?�.'9�'):;'22?�(++4�3'1/4-�8+,+88'29�,58�5;8�);9:53+89A�'662/)':/549�B/4)2;*/4-�:.+9+�,'9:�-85=/4-�9:'8:;69�'4*�6;(2/)�)536'4/+9�

[email protected] Angel.co/appsociallyCase Study: Unda [email protected] Angel.co/appsocially

4+�5,�:.59+�'669��$4*'��/9�'�68/<':+�</*+5�3+99'-/4-�'66��


0

1750

3500

5250

7000

7/1 7/2 7/3 7/4 7/5 7/6 7/7 7/8 7/9 7/10 7/11 7/12 7/13 7/14 7/15 7/16 7/17 7/18 7/19 7/20 7/21 7/22 7/23 7/24 7/25 7/26 7/27 7/28 7/29 7/30

Case Study: Unda

# of Referral# of Signup

#.+?�3'*+�</8'2�25569�(?�;9/4-��66"5)/'22?��#./9�/9�:.+�.5)1+?�9:/)1�=+�3'*+�:5-+:.+8�

LINEINSTALL[Growth showInviteSheetInView:self.view];

1Solution [email protected] Angel.co/appsocially

�22�5,�:./9�=�0;9:�54+�2/4+9�5,�)5*+�

[email protected] Angel.co/appsociallyCase Study: Unda

FRIENDS NOT ON UNDA

FRIENDS ON UNDA

$4*'�;9+9��66"5)/'22?�:5�9+4*�8+,+88'29�=/:.�</*+5�3+99'-+9�


KEEPTRACK OFCUSTOMERSREFERRALMETRICS


xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

xxxxxxxx xxxxxxxx xxxxxxxx

xxxxxxxxxxxxxx

xxxxxxxxxxxxxxxxxxxxxx

xxxxxxxx

#.+?�1+6:�:8')1�5,�);9:53+89�8+,+88'2�3+:8/)9�


PERSONALIZE& A/B TESTLANDINGPAGES


A B

#.+?�56:/3/@+*�:.+/8�'66A9�8+,+88'2�).'44+2�(?�6+8954'2/@/4-��'(�:+9:/4-�/:�


9%

Personalized Landing Page (hosted by AppSocially)

AppStore Signup

25%

CVR

CTR

Refers(with our SDK)

19%

�:9�8+9;2:9�=+8+�-8+':��8+,+89�;9/4-��66"5)/'22?��)2/)19�54�:.+�'669:58+�(;::54��'4*��'):/<':+9��<+8?�:/3+�'4�+>/9:/4-�;9+8�/4</:+9�:.+/8�,8/+4*9��45:�542?�*5=425'*��(;:�'295�9/-4;6�


$4*'�9:'8:+*�:5�-85=��-5:�/4:5�:56��/4�8'41/4-9�54�9:58+9�/4��+>/)5��8'9/2�'4*��./2+��'4*�,/4'22?�,+':;8+*�(?��662+�


1.7Mapps for iOS+Android so far

Source: AppBrain http://bit.ly/L6acBl, App Store (iOS) on Wikipedia http://bit.ly/L0dPmS

[email protected] Angel.co/appsociallyMarket

�;:�$4*'�/9�542?�'�)'9+��/22/549�'669�'8+�54��66":58+9�95�,'8��

http://bit.ly/L6acBl

http://bit.ly/L6acBl

http://bit.ly/L0dPmS

http://bit.ly/L0dPmS

[email protected] Angel.co/appsociallyテキスト

2,900appspublished every month

on iOS+AndroidSource: AppBrain http://bit.ly/L6acBl, App Store (iOS) on Wikipedia http://bit.ly/L0dPmS


��'4*��.;4*8+*9�5,�'669�'8+�6;(2/9.+*�+<+8?�354:.��#.+?�'8+�'22�5;8�65:+4:/'2�);9:53+89�

[email protected] Angel.co/appsociallyBusiness Model

FREEMIUM (VIRAL METRICS)

(PER MONTH, PER APP)

(A/B TEST, CUSTOMIZE)

PAY FOR ACTIONABLE FEATURES

SUBSCRIPTION

;8�(;9/4+99�35*+2�/9�9/362+��+:8/)9�'8+�,8++�'4*�=+�).'8-+�,58�'**/:/54'2�,+':;8+9�2/1+�:+9:/4-�'4*�);9:53/@':/54�


Data/Growth,PhD in CS, Writer

Engineer (iOS)Author

Engineer(Dashboard)

Engineer (API)

YUSUKE SHU AKI SONGHEE

Team

TYLER

Engineer (iOS)


#1 JP

;8�:+'3�/9�)53659+*�5,�3;2:/4':/54'2�+>6+8:9�/4�-85=:.�.')1+89��*':'3+:8/)9�'4*�'66�*+<+256+89��=.5�'8+�8+-;2'82?�=8/:/4-�54�#+).�8;4).��'6'4��85=:.�')1+8�06��'4*�:.+�';:.58�5,�54+�5,�:.+�(+9:�9+22/4-�(551�54��3'@54��'6'4�

$1MM$250,000 ALREADY RAISED

to expand to more platforms + aquire customoers

WE ARE A DELAWARE CORPORATION

[email protected] Angel.co/appsocially AppSociallyFundraising

%+�'8+�8'/9/4-��*522'89�,58�5;8�"++*�!5;4*��:5�+>6'4*�:5�358+�62':,5839��')7;/8+�);9:53+89��%+�.'<+�'28+'*?�8'/9+*��1�


[email protected] Angel.co/appsocially AppSocially

[email protected]

ANGEL.CO/APPSOCIALLY

Thanks!

�,�?5;�='4:�:5�05/4�5;8�:+'3�,58�5;8�,;:;8+�62'49�:.':��*/*4A:�/4)2;*+�/4�:./9�6/:).��62+'9+�)53+�:'21�:5�;9��#.'41�?5;�


Appendix


No, you don’t. You now have AppSocially.


[email protected] Angel.co/appsocially1. “ShareThis for mobile”

Share TrackableUIActivity

Share like Instagram

Invite like PathAggregated Friend Picker Custom View

And more!�**�=582*�)2'99�(+9:�68'):/)+�8+,+88'2�,;4):/54�=/:.�0;9:��2/4+�5,�)5*+��58�);9:53/@+�/:�=/:./4� �3/4�

Market [email protected] Angel.co/appsocially

Install Ads’ are costly

$.1-.2 for Cost-per-Click

$3 for Cost-per-Installs

$1 for Reward Ads%+�145=�:.':�/49:'22�'*9�'8+�+>6+49/<+�� ,58��59:�6+8��49:'229�� ,58��5=425'*9��,58��/49:'229�/9�� "��"��%+�'8+�).'4-/4-�:./9�


Source: visiongain 2011

๏ Advertising Spend on In-app Adverts will be 8B by 2016.

0

1000

2000

3000

4000

5000

6000

7000

8000

2010 2011 2012 2013 2014 2015 2016

8000

61104865

33602095

1025400

Advertising Spend on In-app Adverts 2010 – 2016

Milli

ons

USD

Year

Advertising Spend on In-app Adverts


0

22.0

44.0

66.0

88.0

110.0

2010 2011 2012 2013 2014 2015

100.1

73.6

47.0

20.515.410.2

Total addressable market of mobile app development ($B)

Mobile app development Source: research2guidance

Year

๏ The market for mobile application development services will grow to $100.1 billion by 2015

•which includes things like app creation, management, distribution and extension services.

$B


0

20.0

40.0

60.0

80.0

100.0

120.0

2010 2015

30.0

0.270.110.0

Breakdown of mobile app development market ($ billion)

App creation services (eg) concept creation, design and codingApp maintenance, analytics, distribution and extension services Source: research2guidance

$B

Year

๏ Out of mobile app development market, our total addressable market will grow to $30.0 billion by 2015.

•which includes app maintenance, analytics, distribution and extension services.


0

240.00

480.00

720.00

960.00

1200.00

2010 2011 2012 2013 2014 2015

318.32

235.69

169.73

114.58

69.08

17.61

775.79677.18

561.42458.01

362.45270.93

Worldwide Smartphone and Media Tablet Shipments, 2010-2015 (millions of units)

# of smartphones # of media tablets Source:Gartner, Inc

๏ Global smartphone users (# of units) will be more than 1B by 2015.

M of units

Year

Appsocially Deck for New Context Conference 2013, San Francisco (Nov 04, 2013)

Technology

Transcript of Appsocially Deck for New Context Conference 2013, San Francisco (Nov 04, 2013)