Appsie - Ronan Higgins
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Transcript of Appsie - Ronan Higgins
Ronan Higgins
Ronan Higgins Innovation, Design and Development
Web sites Mobile web apps iPhone apps iPad apps
Social Media Aggregator Youtube Robo.to Flickr Twitter MySpace Bebo
Netlog Friend Finderbuilt with
Locle Platform
Share location with friends
Discover people nearby Embedded into
Netlog.com SMS and push
notifications
Mass market phones 99% browser support Heineken events Instant community Mobile profiles Photo upload
Real-time Twitter Tweets
Apps are not new Usage is new iPhone changed everything
6.8 billion people 0.7 billion PC Internet 4.7 billion mobile phones 2 billion Internet enabled
4 billion app downloads 2009 99.5% Apple
What’s the difference? Web vs Software
Web: write once read all Software: huge mobile device fragmentation
Speed vs Speed-to-Info Search Engine Optimisation vs App Store
Rank
Apps Geopositioning Offline Sync Email SMS File upload Camera + Microphone Accelerometer/Bump Gyro Compass Background process Augmented Reality Bluetooth
Mobile Web Geopositioning Offline Sync Email SMS File upload Camera + Microphone Accelerometer Gyro Compass Background process Augmented Reality Bluetooth
Mobile web iPhone app
Built like software Programmers not web designers Distributed through App Stores not
web Requires a download and install
10 phone platforms iPhone Android Blackberry Palm webOS Java Mobile Windows Mobile Nokia Symbian Sony Ericsson UIQ Samsung Bada BREW
Smartphone Feature phone Handset functions
Camera GPS/Location Phonebook SMS/Push notifications Accelerometer (bump) Vibrate Bluetooth
Apple iOS App Store Google Android Market Blackberry App World Nokia Ovi Store Palm webOS App Catalog Windows Marketplace Samsung Apps
Yourhotel.com, m. and .mobi Handset detection and redirection Touchscreen and regular phones
Mobile search obeys same SEO rules
Mobile web dev is cheaper than “native” apps
Mobile web is growing faster Apps 3-10k Mobile web template 1-3k
Mobile web for SEO Apps for persistance Detect phones Get to the point Keep it fun Leverage location Touch screen design Touch screen, Ciaran!