APPS

By: Molly Ford, Jack Chong, Maria Naveira and Tim Godin

“The app is the new 99-cent single – for kids, it’s the new currency.” -Tim Westergren (Pandora)

What is an App?

Software designed to help users perform specific tasks.

Many different kinds of appsComputer ApplicationsMobile ApplicationsWeb Applications

Computer Apps

Earliest forms of apps Designed to improve

productivity Most computer apps are

designed to principally deal with documentsMicrosoft Office

Mobile Apps

Newest form of apps Created for a variety of uses, can

include anything from shopping advice to dinner recommendations.

Apple App Store, Android App Store, Blackberry World

Over 500,000 apps

Web Apps Middle aged apps Came about with the Internet

age Designed to help

programmers add dynamic elements to user interface₁

Simplify and add productivity www.apple.com/webapps/

History First applications were developed for

the PC, software applications With the internet came the desire to

improve the user experience and thus the creation of web applications

Lastly and most recent, the mobile application market. It’s expanding rapidly due to desire for fast smartphones that can keep up with busy lives

Who Makes Apps? Anybody can make an App

All it takes is an ideaWhat will make your life easier/more fun/

more informed?Market your idea to a technology hub like

Apple ICE CaPS

Innovation, Creativity and Entrepreneurship

Helping to build innovators of the future ICE Challenge for Business Dynamics

Winning group last year App for testing level of sobriety for

texting/calling

Types of Apps Utilities

Calculator

CalendarNotesPhotos

News Weather

Types of Apps Games

Board gamesEducational gamesMusic games

EntertainmentMagazinesQuizzes“Yes Button,” “Whoopie

Cushion” and “Carve-a-Pumpkin”

Social NetworkingFacebookTwitterFoursquare

Types of Apps Productivity

Manage bank statements/business (Roambi) To do lists and planners Ex: “Find iPhone” and “Trainer”

Search Tools Google (maps, translator, etc) Currency exchange Recipes

Travel Travel planners (restaurants, hotels, transport)

Sports Game trackers Live Updates News Trading information

ApplicationsAdvantages

There is virtually an App for everything

Make life easier and simpler

May be used as an added software to enhance a product’s performance and create a greater satisfaction

Easier for businesses to market their product or services and make them more accessible

Disadvantages Apps are limited Some apps are free

and some have a higher cost

If the App is faulty, consumers might get a negative perception of the business

Must constantly be updating the App

Applications Advantages

Used to increase consumer relationship

Used to make some decisions more quickly and with more efficiency

Increases social networking

Brand elevation Easy to download and

quick If not satisfied, it is easy

to get rid of

Disadvantages People feel overwhelmed

with the number of Apps available

Security (information is sometimes shared)

Must create a lot of prototypes and fit the needs of the market in which the App will be sold in (Apple, Android, Blackberry)

Requires a base to be able to download it

Strict design guidelines

iPhone vs Android Apps

Closed vs Open System Security User Control (ex: widgets) Carrier Battery

iPhone vs Android Apps

Games Social Networking For the Kids Music, Photos, Videos Streaming Music Google Apps vs Apple Apps

In the Business World Constantly in contact

Email, Calendar, Contacts Apps for every part of

businessDrChronoSwipe Credit Card TerminalTrialpadMyChair

Doesn’t exist? Make it!

Resources http://mobithinking.com/blog/what-is-a-web-app http://en.wikipedia.org/wiki/Application_software http://www.idea.ideabing.com/2010/07/26/infogr

aphic-a-history-of-apps/# http://en.wikipedia.org/wiki/Web_application http://fonegigsblog.com/2010/04/28/a-list-of-the-

10-different-types-of-iphone-and-ipad-applications/

http://blogs.computerworld.com/16437/iphone_vs_android_five_points_of_difference

http://www.huffingtonpost.com/2011/08/17/nine-ipad-apps-that-are-changing-business_n_928663.html#s331569&title=9_PDF_Reader

Picture Resources http://blogs.which.co.uk/mobile/files/2011/09/Apps-475x276.jpg http://woodburn.vms.schoolfusion.us/modules/groups/homepagefiles/cms/497593/I

mage/microsoft-office-2007.jpg http://www.iphone-ipod.org/wp-content/uploads/apple-apps-f.jpg http://cdn2.digitaltrends.com/wp-content/uploads/2009/12/best-android-apps.jpg http://www.marketingpilgrim.com/wp-content/uploads/2010/05/web-apps.png http://www.simplehelp.net/images/movebbapps/move_blackberry_apps05.jpg http://a2.twimg.com/profile_images/1321601233/ice_logo_sm_bigger.png http://iphone.appstorm.net/wp-content/uploads/2010/04/ipnews-20.jpg http://wpuploads.appadvice.com/wp-content/uploads/2011/03/best-calendar-apps2x

.png http://cdni.condenast.co.uk/320x480/g_j/iPhone_glamour_gl_25feb11_b_320x480.jp

g http://www.onlineangrybirdsgame.com/wp-content/uploads/2011/07/angry-birds.jpg http://www.gadgetmeter.com/wp-content/uploads/2009/08/facebook-iphone-app-3.p

ng http://www.roambi.com/img/roambi_on_ipad/screen/screen-3.jpg http://technotips.org/wp-content/uploads/2011/09/hockey-live-scores-10-1-200x300.

jpg http://www.mun2.tv/files/images/mun2-images/news/versus/versus-iphone-vs-droid.j

pg http://www.talkandroid.com/wp-content/uploads/2010/06/android-v-iphone.jpg http://msnbcmedia3.msn.com/j/MSNBC/Components/Photo/_

new/100723-phones-screenshot-hmed-03.grid-4x2.JPG http://i.huffpost.com/gadgets/slideshows/44250/slide_44250_331581_large.jpg?131

8616571049 http://i.huffpost.com/gadgets/slideshows/44250/slide_44250_331577_large.jpg?131

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