Apprupt at Ad:tech London 2010
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Transcript of Apprupt at Ad:tech London 2010
Affiliate Marketing for AppsHow it benefits Consumers, Publishers and Developers
As seen on: Distinctions:
Ad:tech London22 September 2010
© 2010 apprupt GmbH • www.apprupt.com • [email protected]
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Applications gesamt
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Downloads gesamt The rise of the smartphone
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Apple App Store: 250,000 and countingApple's U.S. App Store passed the quarter million milestone on Friday, two years and 49 days after it opened. (28 August 2010)
2010 Smartphone market forecast to grow by 55.4% YoYIDC now expects mobile phone vendors to ship 269.6 million converged mobile devices this year (07 Sep 2010)
Google: 80,000 apps in the Android MarketAt a recent product launch, Google has confirmed there are over 80,000 applications on the Android Market (9 Sep 2010)
Gartner: Mobile To Outpace Desktop Web By 2013By 2013, the combined installed base of smartphones and browser-equipped enhanced phones will exceed 1.82 billion units. (January 2010)
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The Consumer PerspectiveThe Challenge of App Discovery
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Consumers are overwhelmed
?“There’s no way Apple could prominently present these 36,000 applications to users without
overwhelming them…nobody is going to find your app on their own.” Jason Kinkaid, Techcrunch.com, April 2009
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© 2010 apprupt GmbH • www.apprupt.com • [email protected]
How do you discover the apps you decide to download?(check all that apply)
Source: Admob, 2009: http://www.slideshare.net/guestc0de5a/admob-iphone-apps-survey-2009
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They have to seek out apps
62%60% 46%
30% 19% 10%13%
A brand I know introduces an app and reaches out to
me
Press articles or blogsSee ads while using
other apps
Browsing through top app store
rankingsSearching for a specific type of app
Word of Mouth (recommendations
from friends or colleagues)
Other
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In a crowded market...
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...present consumers with the best option
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Android’s a scary place for consumers
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Social Network
Aggregation Recommendation
App Market
What’s needed is some way to deliver safe, relevant apps to the consumer
User
Sports
News
Games
Lifestyle
Finance
App Developer
Structure
Filter
Segmentation
Mobile Web / P-O-IMediator
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The Publisher PerspectiveMonetizing Mobile Traffic – Increasing Customer Loyalty
© 2010 apprupt GmbH • www.apprupt.com • [email protected]
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Mobile destinations struggle to make money from growing mobile traffic.
?iPhone users spend 80 minutes per day using appsadmob App Usage Survey, February 2010
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?What can publishers sell?
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$25bn
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Media Owners can now have their own app stores
via iPhone: RTL App
via Android: m.ftd.de
via iPhone: mobil.handel
sblatt.com
via iPad: derwesten.de
(Q4)
via iPhone: mobil.bild.de
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via iPhone: m.web.de
Users discover relevant apps and can access detailed information without leaving the site - they only leave in order to buy.
PUBLISHER SITE APP STORE
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via iPhone: mobil.handel
sblatt.com
via iPhone: m.menshealt
h.de
Contvertising™ is contextual advertising for apps
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ADVERTISING a mobile application is not SELLING an application.
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Monetization Complimentary monetization of mobile traffic.
Whole new revenue stream from App sales.
Summary
19© 2010 apprupt GmbH • www.apprupt.com • [email protected]
0
7,500
15,000
22,500
30,000
August 08September 08Oktober 08November 08Dezember 08Januar 09Februar 09
Applications gesamt
0
150,000,000
300,000,000
450,000,000
600,000,000
August 08September 08Oktober 08November 08Dezember 08Januar 09Februar 09
Downloads gesamt
apprupt ermöglicht mobile Monetarisierung durch hoch performante
Technology Live performance optimisation using apprupt’s proprietary
contvertising™ algorithms Innovative formats and integration possibilities across multiple
mobile platforms
User Benefits Users are offered relevant and interesting app
recommendations at the point of interest
Push rather than Pull - Discovering great apps is made easier
apprupt’s technology enables high performing placements while offering a clear increase in user benefits
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The Developer PerspectiveIncreasing ROI and Downloads
© 2010 apprupt GmbH • www.apprupt.com • [email protected]
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How to get seen with my app...
?...without burning cash!
Major challenges in the market from a developer perspective
Visibility and accessibility will be major challenges for app vendors.
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“All of my traffic goes straight to the App Store and I have no idea what drives it or how to influence it.”iPhone developer, appstorehq.com
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(App) affiliate marketing comes down to one rule: spend less than you earn.
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As an developer you need to acquire users efficiently without burning cash..
?
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Affiliate Programme
Affiliate Campaign
A.
Based on relevance and preferences of publisher‘s users
CPI based
Highlighted and promoted in publisher‘s top / recommended
categoryCPC based
Appvertisers generally have two ways to get their apps listed with apprupt.
B.
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Performance Choose between CPC and CPI campaigns
Real-time reporting of clicks and downloads allows live campaign optimisation
Summary
Great Content A network of premium brands Wide range of relevant editorial
Innovative Formats
Apps run alongside editorial giving them a degree of endorsement
Innovative placements combined with accurate user targeting
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apprupt - strong performance led app marketing
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Get in touch!
Jascha Samadi Managing Director & [email protected]
Jon MundyDirector Business Development UKTel +44 (7967) [email protected]
apprupt GmbH Große Reichenstraße 27 20457 Hamburg Germany
70 Newcomen StreetSE1 1YT LondonUnited Kingdom
Some of our Partners
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Supported by
Thanks for listening!
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