Approach to innovation

Emerging Consumer Markets

Salik KhawajaBP Alternative Energy

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The Emerging Consumer Markets Business

BP vision : provider of heat, light and mobility for the world

Over 3 Billion people across the world don’t have access to safe, clean and affordable energy options

ECM business1st stage of scale in India in 2007, vision 20m

customers by 2020.

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Consumer centric development

“Disruptive” Innovation

Co-creation with our consumers

“Life”

understandingv

Affordability

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Impact

Social + economic

Sustainability

3 Ps

Scale

Opportunity + model scalability

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ECM’s Innovation Journey

• Nodality – configuration of business model combining integration & partnering

Integration“what is not good enough”

Partner“What is availableand good enough”

• Consumer Insights• Product & offer development• Fuel development• Manufacturing• Brand

• Product technology• Village level entrepreneurs• BP processes/systems (only outsourcing !)

Value Chain

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Partnerships

Why partner?

• We need to focus on rapid scale and sustainability

• We don’t need to own/do everything ourselves!

Who we have partnered with:

(Those who share commitment to mutual goals)

• Channel: SSP

• Technology: Indian Institute of Science:

Thank you