Approach Paper 21022012

7/31/2019 Approach Paper 21022012

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A Concept Paper.1 of 6

THE DEFINITIVE INTERNATIONAL

PGDBM

An Approach Paper

for

ASIAN SCHOOL OF MANAGEMENT

7/31/2019 Approach Paper 21022012



The PGDBM Positioning

The proposed PGDBM will be positioned along the changing standards andinnovative teaching methodology which will be robust, flexible and

accommodative to industrial changes.

Broad points of consideration :

Industry focus Higher Education Institute with Super SpecialtySpecialization.

International Teaching & Certification Dynamic Curriculum Inter Domain Knowledge Highly Research Base Teaching

Collaborative Teaching

Unique Feature : Ten Thousand Teacher – Ten Million Mind

The above concept to be developed along with Central and State Government’scollaborative efforts.

The Institutes PGDBM, will be positioned with a curriculum structure that followsthe best US MBA programs. Curriculum would have a strong focus on Asia.

School will position itself around the faculty. Branding exercises will focus onseminars and workshops done by faculty members who are brands bythemselves. The seminars will target all major corporate and educationists suchas : Christopher Earley, Robert Goffee, Ram Charan, Kulwant Singh, TrichyKrishnan, Clement Wang, Takeshi Yamada, Rachel Davis, Chandru Rajam.

Faculty members would be in involved in both teaching and research. Industryconsulting would also be a focus area. The idea is to create knowledge in-housethrough industry interaction and research , Research Areas would be Asia andIndia Centric, and would be focused on bringing fresh constructs without thelegacy baggage of US centric management theories.

7/31/2019 Approach Paper 21022012



Collaboration & Certification

The B School will enter into strategic alliance with any of the leading B Schools of international repute to validate and offer PGDBM with Super Specialization in

“Project Management” or any of the specialized subjected opted by theparticipation audience.

The PGDBM will be awarded by AICTE (India) whereas the foreign body will actas an added validated along with international exposure in Higher Studied.

Some of the Institutes we can have tie-ups.

7/31/2019 Approach Paper 21022012



Program Structure

The B School will be offering a 24 month PGDBM with Super Specialization in“Project Management”. The PGDBM will be awarded by AICTE andspecialization validated by any reputed foreign management body.

The proposed 24 months PGDBM program structure will be as followed at a(Conceptual Level):

Core Subjects

1st Semester Core Subjects

2nd Semester Core Specialization inMarketingFinance

OperationsHREntrepreneurship

3rd Semester Industrial Specialization (Research / Work Base)General ManagementMedia & EntertainmentMedical & Clinical ManagementFamily Run Business Houses

Super Specialization

4th Semester Super Specialty Specialization by Foreign Institute in “ProjectManagement”The 3 months teaching will be undertaken by the Foreign Faculties

at the Indian Campus.This teaching will be Classroom / Cases Study & Research Base2 Months the Students will undertake implementation of the Super Specialization at the Industrial location undertaken under Sem. 3rd.1 MonthStudents will undertake a 1 months learning tour at Foregin

Campus.They will undergo the Leadership ModuleUndertake Industrial visit.Face Campus if the same would be arranges or undertakeInternship.

Note : A Semester is equal to 6 months.

7/31/2019 Approach Paper 21022012



Branding & Promotion

We will not be challenging any existing setup – But create our own

Brand

The B School will derive its strength from the initial tie-up with prestigiousinstitutions and having few prominent management and social thinkers on boardsas honorary members on advisory panel.

Our Challenge is to create a Trust and Recognition.

We will adopt the Peeling Approach

Layer 1 Soft launch of the institute with market research on burningeconomic topics along with the leading industries.Focus on the Entrepreneur Development

Position our self as Research Centric Organization with strongoverseas analysis base.

Target Audience – Industries

Layer 2 Conduct Industrial Seminar on business economics with eminentmanagement personalities such as Ram Charan, Christopher Earley, Robert Goffee likes under our institutes banner.

This will align the Industry with the Brand and in turn send a very

strong message to the Faculties & student community.

Target Audience – Industries, Entrepreneurs, PSU’S and Students

Layer 3 Launch Entrepreneur Development workshops across major citiesof India. Bringing in Sr. Faculties from NUS to conduct suchworkshops.

Target Audience –Entrepreneurs, Faculties and Students

The above exercise will create a BRAND IDENTITY which will become

RECOGNIZABLE and can be related with NEED AND A DESIRE to beASSOCIATED with the BRAND. Placement will be self paced under this

branding process.

Once the process is in place the B School will initiate admission notice throughprint media.

7/31/2019 Approach Paper 21022012



Indicative Assumptions Infrastructure

That infrastructure as per the AICTE norms will be establisged by themanagement.

PGDBM Course CurriculumThat the consulting group will be taking the sole responsibility of developing theCourse Structure / Curriculum as per the AICTE guidelines.

Foreign Tie-up & FacultiesThat the consulting group will be initiating the Tie-up process with the ForeignInstitutions in consultation with Shankara Group representative. The consultinggroup will be responsible towards sourcing the Faculty resources for the abovementioned PGDBM courses.

Industrial Tie-Ups (Research & Placement)That the consulting group will initiating the Tie-up process towards undertakingresearch base studies with different industries for the PGDBM coursespecilization requirements.

Branding & Promotion

That the consulting group will be designing and defining the entire Branding &Promotion activities. A complete action plan towards the same will be submittedto the Shankra Group and on approval the consulting group will execute thesame.

Admission Intake (Marketing)That the consulting group will be sole responsible towards initiating andexecuting the enrollment of candidates towards the above mentioned PGDBMcourses. All the activities will in consultation with the group.

Note : The process and initiation will be undertake by the consulting group,all the relevant financial implications will have to be undertaken by themanagement. All the above process will be in direct consultation with boththe parties.

That management will have to nominate a representative – who will be

directly interaction with the Consulting Group to avoid any ambiguity inexecution.

Approach Paper 21022012

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