Approach and learnings data @de persgroep
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![Page 1: Approach and learnings data @de persgroep](https://reader034.fdocuments.us/reader034/viewer/2022042908/58f2f93c1a28ab0d608b4615/html5/thumbnails/1.jpg)
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How @DePersgroep turns Big Data
into smarter & actionable data
Approach and learnings
dirk.milbou@ persgroep.be@dirkmilbou
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59%3%6%
5%14%
5%8%
NewsmediaMagazinesFinancial media
services
TV
radioIndustrial services
De Persgroep : Belgium, The Netherlands, Denmark
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Data strategy : Create 360° consumer insights
and turn it into (real time) action
Unregistered User
Registered User
Single copy buyer
subscribermember
Valu
e (A
RPU
)
Customer journey’s Engagement
LTV
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Our program is build around 5 components
Collect Store Control
Analyse
Act
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Collect
Data silos prevent a 360° single consumer view
Collect : Anonymous > login > social > profile
Sign in process is crucial
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Make data available centrally
A new data architecture is neededAvoid inconsistency in different
applications
Store
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Control
Data Governance to enhance customer experience :
Quality, Curation, CompletenessData privacy and -protection to avoid leakage
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Analyse
Make your data speak
Dashboarding = story tellingDescriptive and diagnostic
Datamodelling = scoring consumers for action
Predictive and prescriptive
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Act
Without action, data is just a bunch of data
From multi-channel to omni-channelStart your use cases from ‘act
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Change is not easy
Organizational challenge It is time- and cost consuming Tools and techniques evolve quickly Inject new skills, train your (data) people Start small, create evidence : you can’t
define everything upfront
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We love DATA for it’s BIG returnNot for it’s big complexity ;-)
dirk.milbou @ persgroep.be@dirkmilbou