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Sales and Marketing Tools for PathView Cloud

August 13, 2011

Instant Value Network Performance Management

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Introduction & AgendaToday we will cover:• Sales Tools– Using the Live Demo As Your Sales Tool– Assessments as a Pre-sales Proof Point– Hosting a Customer Webinar

• Marketing Tools– Creating Custom Content for You– Use the Video Demo to Sell– Building a Social Customer Network – Why and How

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Selling PathView Cloud

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Benefits of AppNeta’s Live DemoAs YOUR Sales Tool

• AppNeta Expertise To Showcase Solution– Presentation, FAQs– Sales and Technical Team

• Customized for Your Audience• Opens door to your 1:1 follow up

with customers to close deal

http://www.appneta.com/partner-demo/

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How To Invite Your Customers on a Demo?

• Find Qualified Prospects– Customers with the Budget,

Authority, Need, and Timeline• Schedule an AppNeta

Engineering resource• Invite Customers• Prepare for Success!

– Discuss customer profile, overview and solution offering/ approach with your sales lead

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How do I transition from troubleshooting to a continuous monitoring service?

Convert your next PathView Cloud troubleshooting engagement with these simple steps!

1. Conduct a network assessment– 7-14 day continuous assessment to pinpoint network problems; exactly where it is occurring and

why– Document critical data and poor-performing metrics with a PathView Cloud report

2. Share report with customer– Highlight how customers can avoid/ completely eliminate performance disruptions with PathView Cloud continuous monitoring

3. Schedule live demo with PathView Cloud engineer

– AppNeta will help demonstrate the value of PathView Cloud monitoring

4. Propose leaving a microAppliance at the site – Launch continuous monitoring service– Share monthly reporting; 24/7 alerting

5. Offer a quote for Managed Services

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Benefits of Hosting A Customer Webinar

Benefits• Get AppNeta Expertise for: Presentation, Live Demo, & FAQs• Sell to Multiple Prospects• Customized for YOUR Audience• Follow-up with 1:1 Demos

AppNeta Support• Planning• Invitation Content• Hosting Platform (GoToWebinar)• Delivering Customer Demos

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MARKETING PathView Cloud

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Create Custom Marketing Content

• Videos• Press Announcements

• AppNeta Announces International Partnership with leading Telecom Carrier

• Email Campaigns• Case Studies

• Unified Technologies: VoIP Services Provider Troubleshoots Connectivity Issues Within Minutes Using PathView Cloud

• Datasheets• What other engaging content can you

create?

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For Example…Let a Video Sell FOR You

• No one reads anymore, but they do watch videos, read blogs and search online. • “If you have 3

minutes, watch this video!”

• High level overview of features, benefits and value to your customer

• Self service option – does not require you or your team to share info with prospects.

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Today’s Lead Generation is Inbound, Not Outbound

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Building Your Social Network

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YOUR Potential Customers ARE online

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B2B Social Media Can Drive New Leads

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Get Started with Social Media TODAY!

• LinkedIn – – Connect/communicate with your existing customers– Search out/Find your future customers

• Company blog– Share your message; become a thought leader– Use keywords to build SEO

• Facebook – – Build a Fan/Company page– Connect with your friends and customers– Share content; “Like” others’ content

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Connect with AppNeta Today!• We want to see you on Facebook, LinkedIn, Twitter and Google!• Want more info? Just drop an email at partners@appneta.com

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Questions? Thank You!