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Collective Intellect

Leader In Text Analytics Solutions

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REAL TIME TEXT ANALTYICS

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Collective Intellect seeks to maximize the value of free form text for clients

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Daypart Gender Location Subjective

Brand Selected Social handle

Dimensions: Taste, QualitySentiment: Negative

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“I was surprised that no systems were designed to deal with the ambiguity of conversational text in a scalable fashion.”

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Tim MCandless, Chief Research Officer at Collective Intellect

“Its (Collective Intellect) most notable attribute is data quality through text analysis, in which it currently leads the field”

Forrester: The Forrester Wave™: Listening Platforms, Q3 2010

By recognizing the technological inefficiency of legacy players, Collective Intellect currently leads the space

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CI’s Holistic Approach for Unstructured Text Analytics Involves All Three Major Disciplines In the Correct Fashion

Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc.

Pre-filter: Narrows large data-sets for analysis with

more sophisticated semantic processing› Issues with ambiguity› Difficult to provide granular filtering

Insight: High Quality Similarity Measures High Performance for Speed and Precision Easier Maintenance Used for Highly Accurate Categorization Spam identification

Speech analysis: Parsing content to diagram context

› Slow on large, unstructured text› Time consuming to adjust with changing

content

Keyword/Boolean

LSA

NLP

5Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc.

Use Data to Inform Business Intelligence in Real-Time

20 million unique authors 500 unique forums/boards 500,000 posts/day

60 million unique authors 8 million tweets/day 100,000 new authors/day

2.5 million authors 40,000 unique sites 200,000 posts/day

50 million unique authors 2 million fan pages/user groups 1 million+ posts/day

Social Media Consumer Generation

Social media vertical Sub-sector Representative players

Networks/platforms - Social networks- Professional networks

Content creation, distribution and customization - Content customization- Livecasting and over-the-top video- Location-based services- User content publication and aggregation- User-generated video

Communication and interaction tools - Microblogging- Real-time communication

15 million unique blogs 1 million+ posts/day 10,000 new blogs/day

Social Media Consumer Generation

Social media vertical Sub-sector Representative players

Networks/platforms - Social networks- Professional networks

Content creation, distribution and customization - Content customization- Livecasting and over-the-top video- Location-based services- User content publication and aggregation- User-generated video

Communication and interaction tools - Microblogging- Real-time communication

Social: 180M unique authors 300K new authors/day 10M posts/day

Private: Any text-based data Setup within hours

600 thousand unique consumers 60 thousand reviews/day 25 unique review sites

Survey/Focus Group Verbatim

Private Community Conversations (External & Internal)

Call Center/Email/Chat Transcripts

Text-Translated Video

Private news, research, feeds

Private DataSocial Data

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Software can be customized for analysis that is designed specifically to discover and trend KPIs relevant to a business

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Usecase: Analysis of client feedback forms

Client XYZ used Collective Intellect’s software to determine which issues caused the most dissatisfaction among guests.

Previous attempts with a legacy analytics system had proven inability to determine the most dominant issues, to quantify specific root causes within each issue, or to provide supporting verbatim in a satisfactory manner.

Outcome

By plugging those same surveys into CI’s text analytics suite, the client was able to determine key issues and rank them accordingly. Thereafter, supporting verbatim was retrieved as well.

Client XYZ now has a clear understanding of where to focus capital for improvement and how to adjust messaging.

Example of Customized Dashboard

7Proprietary and confidential. Not to be used or distributed without the consent of Collective Intellect, Inc.

Comprehensive Consumer Research

Real-Time Dashboards

o Blended Social, Private Data and Traditional Research

o Consultation on establishing KPI’s

o Project-based research services

o Continual analytics, trackers and consultative support

o Real-time text processing

o Standard and Customized KPI tracking

o Integration of customized data elements (transactional, web traffic,) for correlation with text-based data

Blended Consumer Analytics Software & Services Solution