Applying Reverse SEO Techniques!To Resolve Search Reputation Problems!

by!!

Herman Tumurcuoglu!

Golden Triangle!

Organic vs. Paid!

Organic Rank Visibility!•  Rank 1 – 100% •  Rank 2 – 100% •  Rank 3 – 100% ============ Battle Line ============ •  Rank4- 85% •  Rank5–60% •  Rank6–50%

CTR Rates!

SEO Principles!•  It’s Always Changing.!

•  It’s a competition.!

•  Focus on the right Keywords (domains, micro sites, landing pages).!

•  Focus on KPIs (bounce, conversion).!

•  Build Links that are permanent in their authority (permanence is key in Google Algorithm). !

SEO Building Blocks!

Tag Length!

Bad Ass Behind the Computer!!

•  Google, Yelp, Angie’s List… Encourage Reviews!

•  Professionals also get reviewed.!

•  Newspaper Article!

•  Review Boards!

•  Complaints Sites!

•  Videos!

•  Personal Blogs!

UGC on SERP!

Google Auto Suggest!

•  Curiosity is Human Nature = ΔT!

•  An increasing DELTA Δ in search volume over sample time period.!

•  High Search Volume creates a feedback loop which signals to Google the term is increasingly relevant.!

•  ΔTp1 / ΔTp2 = Divergence. Increasing or Decreasing relevancy.!

•  New searchers exposed to the inflammatory suggestion give more authority divergence.!

A Reputation Engine!

•  30% of searches are for names.!•  Customers, Investors, Employees & people pissed at you.!

Bad News!•  Is more difficult than SEO. Your applying the same

techniques but on multiple sites. !

•  Takes more time. Average Project takes 500-650 man hours.!

•  Google Algorithm Changes Very Often.!

•  Google is always biased towards established content.!

Some Good News!

•  Google is eager to test SERP with a page from different Websites.!!!•  Panda Updates are biased against sites that have ads.!

Penguin VS Panda’s !

Techniques Used!•  Incorporate Social Media Pages!

•  Integrating Social Media Platforms with Customer service department.!

•  Creating Unique Content on new micro sites.!

•  Create Blogs and Wikis and Develop them Separately with unique content.!

•  Issue Press releases.!

•  Apply SEO Techniques for each asset (bulk of the time and difficulty) !

•  Update often!

REVERSE SEO PRINCIPLES!

•  Don’t judged (harder said then done).!

•  Multi prong approach.!

•  Pick your battles. Mobile > iPad > Desktop.!

Digital Extortion!

•  Vulnerable People are easily victimized.!

•  The shame and anguish they suffer makes them wish the problem would just go away.!

•  Along comes a shop that offers a quick solution for a small fee. !

•  When said solution does not materialize, the client is kept by promising the light is at the end of the tunnel.!

•  Just keep digging!!!!!

Digital Extortion!•  The client gives up or no longer wants to pay. !

•  Victim once, Victim twice: Client is now a lead and passed on to other shops who will use some of the same extortion techniques. !

•  Because of the labour and complexity involved, these services cannot be produced in a compress time period.!

Key Take Aways!•  Own Your Brand.!

•  Stake Your Claim on Social Media.!

•  Build Your Social Currency.!

•  Build connections, friends, followers and build solid links… Google will like you.!

•  Choose your partner carefully. Look at their reputation before they help you with your reputation. !

•  Discretion is THE MOST important thing in ORM.!

Herman Tumurcuoglu!

E- Marketing Consultant!Lecturer!

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http://www.linkedin.com/in/webbusiness

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Visit: http://www.removingcomplaints.com!http://www.removegoogle.com!

http://www.reverseseo.ca!

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