Applying psychology to your social strategy
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Transcript of Applying psychology to your social strategy
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APPLYING PSYCHOLOGY TO YOUR SOCIAL STRATEGY
Tristan Moakes, Head of Digital and Creative, Work Group
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What are you doing now?
1. Response handling2. Job/event bulletin board3. Talent sourcing4. Content marketing5. Relationship building6. Reputation monitoring
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You want them to think that you are a great employer
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What do you want them to do?
• ‘Like’ your page / follow your Twitter feed• Comment on your updates• Share or ‘like’ your updates• Post questions on your wall• Connect with you on LinkedIn• Enter a competition
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Why should they care?
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People respond to incentives
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A tale of two students
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About the application process Updates from your current
grads Dates you’re on campus Training opportunities Company updates Answering her questions
Gemma
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But what about Dan?
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Educate Entertain
Inspire
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Educate
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Inspiring
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Final thoughts
• Know your audience• Be interesting, inspiring, useful or entertaining• Use your current employees• Balance the rational with the emotional• Ask the question “Why should they care?”