Applying Big Network Power to Small Businesses...© 2006, Cisco Systems, Inc. All rights reserved....

© 2006, Cisco Systems, Inc. All rights reserved.Presentation_ID.scr

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

Applying Big Network Power to Small Businesses

Deddy Anggawidjaja

Shangrila, March 25, 2008


Today’s Small Business Challenges

Linksys Small Business Solution

Summary

Agenda

Linksys: Answering Small Business Needs

The Linksys Advantage



Today Small Business Challenge


5-99 employee segment bigger than others combined…

…with higher per-employee IT spend

…and growing

Source: AMI Partners, Probe Research, US Census Bur eau

5 - 99

250 - 499

500 - 999

35.6M

4.4M

4.9M

100 - 249 14.4M

1000 - 1499

6.5M

1500 - 2499

3.3M

1 - 4 8.6M

Company SizeEmployees

TotalEmployees

Sm

all

Med

ium

Larg

e

Small Business Market Worldwide

BIG OPPORTUNITY – AND GROWING



Securing BusinessAssets

Top SB Challenges

PainPoints Operational

Efficiency

InvestmentProtection

Lack of Resources

CompetitivePressure

Solution:• Converged network • Simple to deploy• Easy to manage• Highly available

Solution:• Leverage existing

investments• Simple migration• Enables future growth

Solution:• Integrated• Simple-to-setup Security

Solution:• Smart, simple, secure

infrastructure• Integrated applications• Higher productivity• Controlling costs

Solution:• Lower total cost

of ownership• Improved customer

responsiveness • Faster time-to-market


What Businesses Want?

Strong Security and Availability

“I want Enterprise capabilities at Consumer prices.”

Strong Security and Availability

“I want Enterprise capabilities at Consumer prices.”

Reliable, High Quality Infrastructure

Reliable, High Quality Infrastructure

Affordable

“I want simple/affordable pricing; preferably from one place and monthly charges.”

Affordable

“I want simple/affordable pricing; preferably from one place and monthly charges.”

Manageability

“I don’t have an IT staff, I just want to plug it in and have it work.”

Manageability

“I don’t have an IT staff, I just want to plug it in and have it work.”

Flexible Solutions

“I need voice, data, and apps such as CRM, surveillance & mobility.”


© 2006 Cisco Systems, Inc. All Rights Reserved. 7

Linksys Small Business Solution


Introducing the Linksys Business Series SolutionTHE CONNECTED OFFICE

� The industry’s leading affordable, simple, secure, high quality business networking solution designed and priced for small businesses

� Uniquely delivers integrated switching, security, wireless, routing & voice communication products which are easy to install & maintain

� Linksys’ innovative systems approach enables small businesses to improve operational efficiencies, enhance customer relationships, control costs, and rapidly respond to changing needs



Typical Solution Deployment That Grows With The Business

SMALL BUSINESS

Linksys IntegratedRouters (Broadband, Data, Voice, Security,

Wireless, VPN)

Linksys Ethernet Switches

Public Internet, VPN or Private WAN

with VoIP

PSTN

Linksys IP Phones, WiFi Phones, IP-

PBX, Voice Gateways

Wireless IP Surveillance

Network AttachedStorage

1

2

3

4

5


� Focused on building products for the Small BusinessThese are business with office sites of < 100 employees

Sweet spot is 5-30 employees

� What does “Purpose Built for Small Business” mean?Our products are NOT consumer or enterprise products made to “fit” small businesses

Our products are built exclusively for addressing small business needs: LAN, WAN, Remote Access, Security, Voice, Applications and Storage

� Moving from product-focused to solutions-focused (combining 3rd party software with Linksys hardware as a bundled solution)

Linksys COBOWho We Are – Exclusively Focused On SB

Switching Storage Wireless IP Surveillance

VPN Gateway

VoIP



Connected Office PortfolioLargest Portfolio Of Small Business Networking Prod ucts

InfrastructureProducts

RoutingManaged Switches StorageWireless Security

VideoIP Phones Wireless IP Phones

VoIPAccessories

EndpointsAnalog Voice

Gateways

Linksys Voice System (LVS)

Unmanaged Switches

SmartSwitches

Solutions

Business NetworksRemote AccessWirelessVoice SecurityStorage


The Linksys/Cisco Approach…

Purpose Built Products for each segment…

Linksys home products for the consumer…

Cisco business products for the enterprise…

Cisco commercial products for the SMB business…

Basic networking products with a focus on entertainment

“Linksys by Cisco” products for the small business…Value-pricing, fixed configuration, ease of use built in each product

Manageability, flexibility, expandability built in each product

Intelligence, performance, extensibility, built in each product



Ethernet Switches


Unmanaged Fast Ethernet & Gigabit

SD205/SD208/SD216• (5)/(8)/(16) Port 10/100• Auto MDI/MDI-X• Per Port LEDs• External Power Supply

SR216• (16) Port 10/100• Auto MDI/MDI-X• Per Port LEDs• Internal Power Supply

SR224• (24) Port 10/100• Auto MDI/MDI-X• Per Port LEDs• Internal Power Supply

SD2005/SD2008• (5)/(8) Port 10/100/1000• Auto MDI/MDI-X• Per Port LEDs• External Power Supply

SR2016• (16) Port 10/100/1000• Auto MDI/MDI-X• Per Port LEDs• Internal Power Supply

SR224G• (24) Port 10/100 + (2) 10/100/1000 Combo SFP• Auto MDI/MDI-X• Per Port LEDs• Internal Power Supply

SR2024• (24) Port 10/100/1000 w/ (2) Combo SFPs• Auto MDI/MDI-X• Per Port LEDs• Internal Power Supply

Fast Ethernet Gigabit Ethernet

SR224R• (24) Port 10/100 19” Housing• Auto MDI/MDI-X• Per Port LEDs• Internal Power Supply



Managed Fast Ethernet Switches w/ WebView

WebView

WebView With PoE

SRW224G4P•(24) 10/100 + (4) GigE w/Combo SFPs• Up to 12 Ports of 15.4Watts 802.3af• WebView & SNMP Management• L2/L3 Policy Filters• L2 & L3 QoS – 802.1p/DSCP• Port Based/802.1q VLANs• 802.1d, 802.3ad, 802.1x

SRW224G4• (24) 10/100 + (4) GigE w/Combo SFPs• WebView & SNMP Management• L2 & L3 QoS – 802.1p/DSCP• Port Based/802.1q VLANs• 802.1d, 802.3ad, 802.1x•Traffic Shapiing

SRW248G4• (48) 10/100 + (4) GigE w/Combo SFPs• WebView & SNMP Management• L2 & L3 QoS – 802.1p/DSCP• Port Based/802.1q VLANs• 802.1d, 802.3ad, 802.1x•Traffic Shapiing

SRW248G4P• (48) 10/100 + (4) GigE w/Combo SFPs• Up to 24 Ports of 15.4Watts 802.3af• WebView & SNMP Management• L2/L3 Policy Filters• L2 & L3 QoS – 802.1p/DSCP• Port Based/802.1q VLANs• 802.1d, 802.3ad, 802.1x

•SRW208/SRW208L/SRW208G• (8) 10/100 – (8) 10/100 +Gige/SFP – (8) 10/100 + 100-LX + SFP• WebView & SNMP Management• L2 & L3 Filtering• L2 & L3 QoS – 802.1p/DSCP• Port Based/802.1q VLANs• 802.1d, 802.3ad, 802.1x

•SRW208P• (8) 10/100 (1) 10/100/1000/Combo SFP• (4) Ports of 15.4Watts 802.3af,•WebView & SNMP Management• L2 & L3 Filtering• L2 & L3 QoS – 802.1p/DSCP• Port Based/802.1q VLANs• 802.1d, 802.3ad, 802.1x

SLM224G2• (24) 10/100 + (2) GigE w/Combo SFPs• WebView & SNMP Management• L2 & L3 QoS – 802.1p/DSCP• Port Based/802.1q VLANs• 802.1d, 802.3ad, 802.1x


Stackable Advanced Multi-Layer Switch

SFE2000• (24) 10/100 + (4) GigE w/Combo SFPs• WebView & SNMP Management• L2 & L3 QoS – 802.1p/DSCP• Port Based/802.1q VLANs• 802.1d, 802.3ad, 802.1x• Stackable• Static Routing

SGE2000• (24) 10/100 + (4) SFP Ports• WebView & SNMP Management• L2 & L3 QoS – 802.1p/DSCP• Port Based/802.1q VLANs• 802.1d, 802.3ad, 802.1x• Stackable• Static Routing

SFE2000P• (24) 10/100 + (4) GigE w/Combo SFPs• Up to 12 Ports of 15.4Watts 802.3af• WebView & SNMP Management• L2 & L3 QoS – 802.1p/DSCP• Port Based/802.1q VLANs• 802.1d, 802.3ad, 802.1x• Stackable• Static Routing

SGE2000P• (24) 10/100 + (4) SFP Ports• Up to 12 Ports of 15.4Watts 802.3af• WebView & SNMP Management• L2 & L3 QoS – 802.1p/DSCP• Port Based/802.1q VLANs• 802.1d, 802.3ad, 802.1x• Stackable• Static Routing

available now



Managed Gigabit Switches w/ Web View

WebView

WebView With PoE

SRW2016/2024• (16/24) 10/100/1000 w/ (2) Combo SFPs• WebView & SNMP Management• QoS – 802.1p/DSCP• Port Based/802.1q VLANs• 802.1d, 802.3ad

SRW2048• (48) 10/100/1000 w/ (2) Combo SFPs• WebView & SNMP Management• L2 & L3 QoS – 802.1p/DSCP• Port Based/802.1q VLANs• 802.1d, 802.3ad, 802.1x

SRW2024P• (24) 10/100/1000 w/ (2) Combo SFPs• Up to 12 Ports of 15.4Watts 802.3af• WebView & SNMP Management• L2/L3 Policy Filters• QoS – 802.1p/DSCP• Port Based/802.1q VLANs• 802.1d, 802.3ad

SRW2008P• (8) 10/100/1000 w/2 Combo SFP• SRW2008P (4) Ports of 15.4W 802.3af• WebView & SNMP Management• L2 & L3 Filtering• L2 & L3 QoS – 802.1p/DSCP• Port Based/802.1q VLANs• 802.1d, 802.3ad, 802.1x

SRW2008• (8) 10/100/1000 w/2 Combo SFP•WebView & SNMP Management• L2 & L3 Filtering• L2 & L3 QoS – 802.1p/DSCP• Port Based/802.1q VLANs• 802.1d, 802.3ad, 802.1x


Routers and Access Point



� Low-cost Internet access may be used for transport

� Inherently strong security providing data authentication, confidentiality and integrity

� Supports Branch Offices, Teleworkers, and Mobile workers

� No Service Provider intervention required to setup the VPN

� Provide reliable connectivity to main site

� Access to corporate and remote services (e.g. storage back-up)

� Specific traffic may be defined to traverse the tunnel

Corporate Office

Branch Office 1

IPSec-protected Tunnel

Teleworker

Branch Office 2

Branch Office 3

Mobile worker

IP Network

VPN BenefitsLinksys Connected Office


How Many Tunnels?

What is the number of remote clients (or locations)?

Greater than 5 Remote Clients 5 or less Remote Clients

RV042 WRV200 RVS4000RV082RV016 WRVS4400N RVL200



Wired VPN Router Features

11 GbE227 (max)WAN Ports

- -Yes- -- -- -Intrusion Prevention System

Hardware

4

- -

50 (2)

10/50 (1)

RV042

SoftwareSoftwareHardwareHardwareDMZ

RVL200RVS4000RV082RV016

44 GbE813 (max)LAN Ports

5- -- -- -SSL Tunnels

15100 (2)100 (2)IPSec - Gateway

- -515/50 (1)15/50 (1)IPSec - QuickVPN

(1) With QVPN50 license upgrade(2) Maximum gateway tunnels. Actual number depends on number of QVPN users.


Wireless VPN Router Features

11WAN Ports

--YesIntrusion Prevention System

802.11g802.11nWireless

1 x 22 x 3MIMO

SoftwareSoftwareDMZ

44 GbELAN Ports

- -- -SSL Tunnels

55IPSec - Gateway

105IPSec - QuickVPN

WRV200WRVS4400N

(1) With QVPN50 license upgrade(2) Maximum gateway tunnels. Actual number depends on number of QVPN users.



Linksys Business Access Points

WAP200 – Indoor 1 x 2 MIMO• 802.11g• Multiple BSSIDs• Power over Ethernet & AC/DC Powered• Omni-Directional Antenna – Detachable• Roaming – 802.11F/IAPP to seamlessly

roam to other access points

WET200 – Wireless Bridge• 802.11g• Wireless• Power over Ethernet & AC/DC Powered• Omni-Directional Antenna – Detachable

WAP4400N – Indoor Draft-N• 802.11N• Multiple BSSIDs• Power over Ethernet & AC/DC Powered• Omni-Directional Antenna – Detachable• Roaming, Auto Channel Selection

WAP200E Outdoor• 802.11g MIMO• Wireless• Power over Ethernet• Multiple BSSIDs


Linksys Voice System (LVS)



AutoAttendant

LVS Features

HuntGroup

OtherFeatures

• Reduce Call Load On Receptionist• Professional Welcome for All Callers• Single Number Access to All Employees• Guaranteed Call Completion• Fast, Easy Set-Up and Maintenance

• Sequential• Round Robin• Random

Shared Line Call

Appearance

Call Park/Un-Park

VoiceMail

• Network Integrated• Local (w/ SPA400)

Music OnHold • Locally Stored

• Network Based

CallForwarding• When Busy

• When Not Answered• All Calls

• Call Transfer• Attended or Blind

• Group Paging• Intercom• Do Not Disturb• 3 Way Conferencing• Local & Corporate

Directory


BroadbandBroadbandServiceService

BB Modem

BroadbandBroadbandPhone ServicePhone Service

LegacyLegacyTelecomTelecomNetworkNetwork(PSTN) (PSTN)

WirelessRouter

SPA9000

SPA400

SPA921

Fax Machine

SOHO or Small Business

Linksys Voice Solution Typical Set-Up

PSTN = Public Switched Telephone Network

SPA941

SPA942SPA962

SPA901

PC

WIP300WIP330

Local AreaLocal AreaNetworkNetwork

PAP2T



Linksys Network Storage &

Surveillance Camera


Network Attached StorageNAS 4 Drives

NSS4000 Chassis • (4) Drive SATA Chassis• (2) Port 10/100/1000 + RPSU Option• On Disk Encryption• Hot Swap & Virtualization Target• RAID 0/1/1+Spare/5/5+Spare/10• VLANs/802.1q/• HTTP and SNMP Management

Available Now

NSS6000 Chassis Only • (4) Drive SATA Chassis• (2) Port 10/100/1000 +RPSU Option• On Disk Encryption• Hot Swap & Virtualization Master• RAID 0/1/1+Spare/5/5+Spare/10• VLANs/802.1q• HTTP and SNMP Management

Workgroups &Small Offices

Offices, High PerformanceWorkgroups &Aggregated NAS Networks



IP Video Surveillance Cameras

FIXED

WVC200802.11gPan, Tilt and Digital ZoomMotion Detection and DDNS

PTZ

PVC2300POE, Flexible optionsRemovable LenseIO Ports, 2 Way Audio3GPP Support

WVC2300POE, Flexible optionsRemovable LenseIO Ports, 2 Way Audio3GPP Support

CMOS

CCD

CCD


Linksys: Answering Small Business Needs



Top Business Needs

– Wireless Access

– Security/VPN

– Remote Access

– LAN

– Voice

– Storage


Security/VPN Solution Example

RV_ Family

RV_ Family

InternetInternet

� Intruder Attempt� DoS/DDoS� Worm Attacks� Web Attacks� IP fragmentation� Trojan Horse / Back Door� Port Scan� Buffer Overflow� Vulnerabilities Attacks

•Firewall•Intrusion Protection System•Redundant connection



Office Network (LAN) & Network Attached Storage

SRW20xx/SGE2000Managed GigE

Servers

NSS6000Virtualization Master

Workstations

RedundantGigabitBackbone

SRW2xxG4Managed 10/100

SRW2xxG4Managed 10/100

Workstations

SRW208xManaged 10/100 Workgroup

With POE

SRW2008xManaged Gig Workgroup

With POE

SRW208xManaged 10/100 Workgroup

With POE

Fiber

Key Features:

� Non Blocking Architecture

� L2 & L3 QoS/CoS

� Security & Traffic Management

� Fully Managed L2 Features–SNMP, HTTP, Telnet, RMON

� Network Availability Features–Spanning Tree, Link Aggregation,

Storm Prevention

� High Data Integrity and Protection System

NSS4000/6000Virtualization Target


Remote Access Solution Example

Key Features:

� IPSec and SSL VPN

� Wireless Option

� Support for Gateway-to-Gateway

RV FamilyIntegrated

Firewall

RVL200

IntegratedFirewall

IntegratedFirewall

InternetInternet

WRV Family

IPSec Tunnel

SSL Tunnel



Wireless Access Solution ExampleKey Features:

� 802.11g WiFi with PoE

� Multiple SSID->VLAN Mapping

� Security and QoS–802.1x, WPA

� Multiple AP Modes–AP, P to P, P to MP

Data SSIDVoice SSID

CustomerData

WiFiIP Phone

SRW Managed PoE SW

SRW208xManaged 10/100 POE Switch

WAP200Wireless-G Access Point

WAP200EExterior Access Point

Directional Antenna

WPC200Wireless-G Adapter

WAP200Wireless-G Access Point

WAP200Repeater Mode

More Coverage



BB Modem

BroadbandBroadbandPhone ServicePhone Service

LegacyLegacyTelecomTelecomNetworkNetwork(PSTN) (PSTN)

WirelessRouter

SPA9000

SPA400

SPA921

Fax Machine

SOHO or Small Business

Linksys Voice Solution Typical Set-Up

PSTN = Public Switched Telephone Network

SPA941

SPA942SPA962

SPA901

PC

WIP300WIP330


PAP2T



The Linksys Advantage


World Class - Industry Leadership

Small Business Computing Product of the

Year Award

VoIP Magazine- Top 20 Companies to Watch

LAPTOP Magazine's Editors Choice Award

Windows IT Pro Readers Choice

PC Magazine's Best 100 Products of 2005

PC News Weekly's Top Ten Wireless Routers

Award

VARBusiness 5 Star Partner Program Award

Linksys Wins Tom's Hardware's Readers' Choice Award for the Best Networking Product Manufacturer



Linksys means Business !!

� Linksys Business Series is moving beyond simple NAT and SPI firewalls to robust routing, security platforms

–IPSec and SSL VPN Access

–Intrusion Prevention

–VLAN routing

� Common QoS and Security features in all products–Provides end-to-end QoS for consistent performance across wired and wireless networks

–Provides the ability to implement secure networks to all users; local or remote and wired or wireless.

� Linksys one of the few vendors to offer complete solutions for the small business

–Data, Voice and Video solutions

–Wired, wireless with more to come


In Summary

� Affordable–get more from your network investment–lower costs–make your business more productive, efficient and competitive.

� Reliable–Cisco technology for superb network reliability, performance, functionality and

security–backed up by free 24/7 technical support, free firmware maintenance releases,

and competitive warranties–Grows as your needs change

� Secure–powerful security built into every product–advanced firewall, encryption and authentication features–ensure maximum application availability

� Flexible Yet Simple to Implement–easy to buy, configure and maintain–cost-effectively integrated and scaled–simple to connect new offices and mobile workers



RV016

SPA9000

SPA400

Linksys Connected Office DemoSPA941SPA962


Office SSID

Voice SSID

Guest SSIDPVC2300

NSS4000

SPA941 PVC2300B_Office


Branch OfficeBranch Office

Mobile UserMobile User

SGE2000

SRW208P

PoE PoE802.1q

802.1q


Thank You

Applying Big Network Power to Small Businesses...© 2006, Cisco Systems, Inc. All rights reserved....

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Transcript of Applying Big Network Power to Small Businesses...© 2006, Cisco Systems, Inc. All rights reserved....