APPLIED RESEARCH

SOORAJ J R2011-09-125

Research

• Research is defined as a systematic and objective attempt to study a problem for the purpose of deriving general principles.

• The word research is derived from the old French word “cerchier” meaning to seek or search.

• A researcher seeks exhaustively for three reasons: for more explanations, for verifiable truth, and to make discoveries.

Types of Research• According to goal, Research is classified in to two:

Basic or Pure research Applied research

Applied Research Applied research is defined as a research which is

used to answer a specific question, determine why something failed or succeeded, solve a specific, pragmatic problem related to product development, or to gain better understanding.

Examines a specific set of circumstances, and its ultimate goal is relating the results to a particular situation. ie, applied research uses the data directly for real world application.

Research which studies the relationship and applicability of theories or principles to the solution of a problem

The level and type of involvement of faculty researchers can differ based on the scope of work.

 

It is designed to solve practical problems of the modern world, rather than to acquire knowledge.

This kind of research usually performed by consultants or HR professionals. Typically motivated by the need to solve a specific problem in a particular organization .

The goal of an applied scientist is to improve the human condition.

Eg: Applied researcher investigates ways to: • improve agricultural crop production • treat or cure a specific disease • improve the energy efficiency of homes, offices, or modes of transportation

There is a vast scope for applied research in the field of technology, management, commerce , economics & other social sciences.

Examples of applied research topics includes persuasion, eye witness memory, clinical treatments of physiological disorders, behavioral interventions for children with autism, decision making etc.

Possible Applied Research Topics• Forensic accounting• Risk management• Financial criminology• Financial integrity• Tax audit• Corporate governance• Financial reporting• Financial fraud investigation competency• Whistle blowing• Fraud prevention• CPD training programs for enforcement officers• Fraud surveillance

Applied Research Examples:

• An organization contemplating a paperless office and a networking system for the company’s computers may conduct research to learn the amount of time its employees spend at personal computers in an average week

• Based on discoveries from an NSF-funded research effort, an OU faculty researcher identifies an application of the research results that can help increase agricultural crop production yields.

• A university research team has identified a new technique for storing and using liquefied natural gas (LNG) for use in a variety of fleet vehicles.

• A group of faculty researchers have developed a set of new data-mining and text-mining algorithms that enable rapid entity detection for large sources of streaming unstructured text.

Comparison b/w Basic & Applied Research

Basic• done for the

development of theories or principles

• Domain- driven intended to lead theoretical dvpt

• focus on making things better and creating a more human society

• The main motivation is to expand man's knowledge

Applied• testing of theories and

principle• Demand-driven intended

to lead to solution of specific problems

• Designed to solve practical problems of the modern world

• Can take the research basic research further based on the results, where applicable

Basic• Done for the

intellectual pleasure of learning

• Mainly concerned with generalizations and with the formulation of a theory

• No commercial value attached to the discoveries that result from basic research.

Applied• Done to test theories in

the field to achieve better validity.

• Aims at finding a solution for an immediate problem facing a society

• There is commercial

valueEg: research to improve agricultural crop production

Basic• Analytic• Involves a search for

enduring or general truths

Applied• Synthetic• Involves a search for

pragmatics solutions to particular problems

Thank

uu..