Application Process — Help or Hindrance?

Chris StanzioneCox AutomotiveJune 2014

Who Am I?

Chris Stanzione, MBA, CIR14 years of Recruiting Experience Staffing, Consulting, and Corporate Has helped facilitate over 10,000 hires in 47

states Atlanta since 2004 Founded Atlanta Recruiters Group in 2008 Currently a Talent Acquisition Business Partner

at Cox Automotive Just found out I am in HR

Meet Stephanie Jones• 36 years old• 10 years of professional experience• Wife, Mother of two under six• Forty-five minute commute• Husband travels• PTA, Soccer, Ballet, Baseball• Loves to Facebook and Pinterest • Familiar with your product / services• Most of all… does not have a lot of

free time

Why would Stephanie want a new job? Career aspirations More money Dead end environment Lack of support Work-life balance Personal Satisfaction

So…how does Stephanie get a new job?

In her spare time, she surfs job boards, sets an indeed alert and….applies for a job or two

How does that work out for her?

It’s a waste of time….

Your company’s Application Process

What is the purpose of your application process?

Is your process costing you more than the value it produces?

Who might you be missing because of your process?

How much would you pay for a good applicant?

How much is each applicant worth to your company?

What is the purpose of your application process?

Attract candidates?

Show applicants the value of

your company?

Capture them into a Talent Pool

for future prospecting?

Catalog each applicant for

tracking and compliance

purposes

No

No

No

Yes

How much is an applicant worth?

Case Study – First Regional Bank (name changed)

25,000 employees 1,500 openings at any given time

(18,000 per year) 100 applicants (avg.) per posting 1,800,000 applicants per year

How much is an applicant worth?Case Study – First Regional Bank (name changed)

Average annual bank revenue per household is $912

100% of applicants could be customers, however, if 10% of them were or are customers, that would mean 180,000 customers per year

180,000 *$912 = $164,160,000 every year in lost or gained revenue

How much is an applicant worth?

Case Study – Business to Business Company 2,000 employees 200 openings at any given time (2,400

per year) 50 applicants (avg.) per posting 120,000 applicants per year

How much is an applicant worth?Case Study – Business to Business Company 120,000 applicants have a network of

approximately 100 people (personal, social) Reach of the company application

experience is 12 million people per year How much would it cost to personally reach

12 Million people per year? How reliable is the message when it comes

from someone from within your network?

Your ATS – The Good, Bad and Ugly

Good - Process Applications

Bad - Cumbersome

Ugly - Repel potential

applicants and customers

The Bad (and Ugly) Process Most ATS’ attempt to have cleaner

interfaces and if designed with user experience in mind, it becomes a more pleasant process

Historical process, compliance, and mis-understanding of the application has led to cumbersome, non-friendly interfaces

Click Apply

Upload Resume

Personal Info

Ten years Work

Experience

All Education Experienc

e

Certifications

10+ Addl.

Questions

Authorization for

Background, Credit,

Education, DMV, etc.

Finished !!

Typical ATS Process Flow

Click Apply

Upload Resume

Personal Info

Ten years Work

Experience

All Education Experienc

e

Certifications

10+ Addl.

Questions

Authorization for

Background, Credit,

Education, DMV, etc.

Finished !!

Auto Reply E-Mail

Typical ATS Process Flow

A better process…

Apply

Upload Document

OR

Import LinkedIn

Profile OR

G+ Profile

ORFacebook Profile OR

Enter important

informationFinishe

d !!

Next Practice ATS Flow

A better process…

Apply

Upload Document

OR

Import LinkedIn

Profile OR

G+ Profile

ORFacebook Profile OR

Enter important

informationFinishe

d !!

Have a Recruiter

Call the Applicant

Next Practice ATS Flow

But we can’t do that!

Maybe…..Maybe Not…..But we need to do SOMETHING different with our application assets because they are either adding value or creating losses within our organizations

So how do we begin?

Can We?

Which is Better?

Be Intentional with your Sourcing

Posting Jobs: Volume OR Quality?

Direct Sourcing: With precision and intent OR

uploading masses of people to a CRM?

LinkedIn: Quantity OR Quality – InMails?

Networking: Growing your population OR

specifically targeting a market

Referrals: Who do you know OR who do you

know that is the RockStar that you need?

Mobile Access – Is it a fad?

Even the Mobile Companies don’t

put their Employment

Applications on Mobile Enabled

Platforms !!

Year over Year Mobile Penetration 2012-2013

Check your own Career Site…And Others’ Visit your career site from your personal

mobile device and a tablet What do you observe?

Apply for a job How far did you get? How did it “feel”

Download the Indeed app Find your job and apply How far did you get? How did it “feel”

Mobile is Not a Process, It’s A Platform Would you only allow Mac Users to apply? What about only PC Users Desktop Users vs. Laptop Users? Mobile users vs. Desktop/Laptop Millennials will be the first generation to

never need to adopt a “traditional” computer

Find ATS Add-Ons for your system until the ATS’ catch up with the technology

The Case for MobileAt current Year over Year growth rates of 27%, the United States will reach

90% smartphone penetration by the end of

201518 months from Today

Recap

Remember Stephanie Jones? As an applicant, she is very valuable Her application will help define her experience with

your company She will share that experience with others…many

others She may use your product / services more or less; she

may even boycott them OR become a Brand Champion

And if she can apply on her iPhone 5s using a resume stored on Dropbox or her LinkedIn profile while at her son’s baseball game…she may become a raving fan…

Regardless of whether or not she gets hired

Thank You

Chris.Stanzione@AutoTraderGroup.com

Linkedin.com/in/chrisstanzione

@cjstanzione ChrisStanzione.com