Application Development John Forster TeleAtlas

8/14/2019 Application Development John Forster TeleAtlas

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LBS and the Power of Communit

1Copyright 2009 Tele Atlas. All rights reserved.

John Forster

Vertical Marketing Manager

Tele Atlas


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The LBS landscape:The catalyst for change



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Community and the Future of MappingThe Evolution

c y

Community Input:Real Time Data

Map Insight


Compilationgovt sources, imagery

Accuracy

C u r r e

Field Survey

Drivers

MobileMapping Vans


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Tele Atlas

How We Add Community Content

Map Share

ProductCreation

Inputs

Statistical and rule

Validation Engine

GPSMeasurements


Map Ins g t

OtherCommunities

based validation

Other Sources


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Community Input in the Q3 ReleaseThe 2009.09 product realizes 10 features and 1.25Medits sourced from community input.This exceeds the original 2009 goal of 1M edits anddoubles the total edits in the database derived from

community input.(see appendix slide # 25 for community input feature list)

Tele Atlas 2009.12 product goal for


commun y npu s ea ures an now1.45M edits.

. e s

(planned)

Q4

2009

Q2

2009

500,000 edits

(actual)200,000 edits

(actual)

Q1

2009

50,000 edits(actual)

Q4

2008

1.25M edits(actual)

Q3

2009


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Expanding the Road Network --FAST

Romania


Map Release 2009.06 - 30,000 kmMap Release 2009.02 -12,000 km

18,000 km of NEW geometry added purely from GPSMeasurements


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Enhancing the Existing Road Network


Significant improvements resulting from Community InputRealignment efforts improved 25K km in Germany all majorfreewaysGradient attribution of 455K km in the US & Canada to becontained in the ADAS Gradient and Curvature product


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Expanding the Road Network Across

the Globe


New geometry created using anonymous GPSmeasurements in Ireland (1,415 km)and Turkey (1,059 km)


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Community Input Edits by Country


MultiNet

2009.09 contains community input from more than 30 countriesFocus is on ten key countries (99.5% of edits came from US, Canada, Germany,Spain, Italy, France, Portugal, UK, Ireland and Turkey)Updates and improvements to features, including:

46K+ km of new & realigned geometry (cumulative total)~450K km more gradient data added to ADAS Gradient & Curvature product~40K Address Point updates


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Creating the Best User Experience

Better Maps andContent, Faster

Fresher mapsExpanded coverage

Faster InnovationDrives differentiation based

on what users do on roads


Active and PassiveCommunity Inputfrom millions every dayConstant validation of streets,POIs, road geometry, gradient

Superior

ExperienceWith accurate mapsand intelligent routing


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3D landmarks, 2D/3D city maps,icons, digital elevation modelsmake navigation more realistic,easier

Enhanced content and the userexperience

Points of Interest covering most


Dynamic contentTraffic delivers routing intelligence

maximum development flexibility


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Advanced City ModelsFeatures

3D representations of major city centers

4 Levels of Detail (LOD) availableLOD1: Basic shoebox 3D model, untexturedLOD2: Detailed 3D block models, untexturedLOD3: Textured 3D models based upon librarytexturin


LOD4: Photo-realistic textured 3D models withcorresponding ortho image (ground image)

Lower LODs most appropriate forapplications with limited memory andprocessing capability


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Advanced City ModelsExample



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Customer benefitsEasy integrationFlexibility

Choice of LODs enables solutions forvariety of applications

High qualityAccurate and detailed display quality

Advanced City ModelsBenefits


End user benefits

Lifelike display independent of scaleImproved map orientationBetter guidance with enriched navigation experience

added by LOD4

Extensive coverage


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Advanced City ModelsEurope: 40

3D City Maps*Europe: 46North America: 35

Advanced City ModelsCoverage


APAC: 2

*Note: 3D City Maps coverage is transitioning to Advanced

City Models. Currently 3D City Maps feature only LOD 2 and 3


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2D City MapsFeatures

Town Blocks - basic layer for displaying

TownBlocks

Detailed two-dimensionalrepresentations of:


u ngs

Building Footprints - corresponds to thefootprint of a building above the ground

Railways - railroads above or underground

Bu ngFootprints

Railways


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2D City MapsFeatures

BuildingFootprints Railways

TownBlocks


Standard versionGeneralized version with a s maller datafootprint

Cities covered

Europe: 138Americas: 109APAC: 26


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2D City MapsBenefitsCustomer benefits

Differentiate products vs. competitionLarge scale map with detailed representation

Extensive global coverage with onespecification

End user benefitsRicher and more attractive map display in


ur an env ronmen sImproved orientation through increased abilityto recognizable surroundings and locationEnhanced user interface resulting in betterguidance


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More Intelligent Routing

Speed ProfilesData reflects billionsof km of actual driving

Real Time TrafficCommunity canenhance existing

Derived frombillions of GPSmeasurements


On average have2,000 speedmeasurements for anystreet, road or alley,anywhere

solutions

100s millions speedmeasurements

received every day


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Tele AtlasSpeed

Profiles

How are Speed Profiles created?

DataDelivery

DataAcquisition

DataProcessing


Analysis andnormalization of data

Average speedsper road element

Temporal basis

Millions of devices inNorth America andEurope

500 billion GPSmeasurements andgrowing

Consumer-drivingpatterns

288 speed profiles perday

1 speed profile every 5minutes

Patented-compacteddesign


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Speed ProfilesBeyond Class in traffic information

Consumer driving pattern tobetter estimate travel time for themajority of consumers

Most extensive coverage in North

Benefits for solution providers


consumersMost granularity to increase theconfidence level of ETA

Single global data specification toincorporate a single global solution

Smallest data footprint to optimizedevice cost and efficiency


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The Difference:London

Traditional Data

10 20 30 40 50 60

15 25 35 45 55 65miles/hour



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The Difference:London

Measured Data

10 20 30 40 50 60

15 25 35 45 55 65miles/hour



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HD Traffic Product Overview

HD Traffic delivers live congestion informationAccurate positioning of traffic jams


,every 3 minutesCan be efficientlydelivered to connected,

mobile devices


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HD Traffic Product Overview



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http://developerlink.teleatlas.com


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A program for attracting next generationapplication developers and increasing thepotential for common success by providingeffective technical and business support:

DeveloperLink


Sample data and documentationSample applications , training and toolsMarket, product and industry data

Forums for ecosystem collaboration andsupport


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Conclusions

The LBS landscape is evolvingCommunity Input is changing the dynamicsof digital mappingNew, dynamic content can enrich the end-


Application Development John Forster TeleAtlas

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