1. Started in 2004 Open sourced in 2005 Federated by 2007 Summer 2010 refactoring Brief History Overview

2. LAMP Shared hosts No root access required Commodity platform Overview 3. Familiar interface Adhere to existing social networking paradigms Build a foundation for new ideas Evolutionary approach Overview 4. MVC component-based framework Client-side apps planned (that means Farmville, sorry) Many hooks and event triggers for extensibility REST API for apps and mobile Protocol agnostic (uses QuickSocial internally) More Than An App, A Social Framework Overview 5. Working now with almost 100 test nodes Official beta test site has ~ 400 users Federated news feeds Sender-Stores mail system Remote logins/Identity server Groups, photos, journals, 1-click server upgrades, and more Email invite@appleseedproject.org Available Now Overview 6. The ability to determine and withdraw access "There are very few things I don't want anyone to know, but plenty I don't want everyone to know." Identity means, Are you who you say you are? Identity does not determine Trust Categorizing friends allows determining access based on social relationships Privacy Social Theory 7. Technology is limited in it's ability to solve social problems Cannot predict when trust will be violated after access is granted Tools can help you determine how to trust, not who to trust Social problems need social solutions Technology & Privacy Social Theory 8. Current issues are representative of the struggle between institutions (service providers) and citizens (users). Monopolies don't willingly give up their position unless forced. Competition changes the nature of the institution. Without lock-in, service providers cannot ignore user concerns. Institutions vs. Citizens Social Theory 9. UI/UX in social applications must be a primary concern. The UI acts as a teaching tool. The protocol, engine, and architecture are meaningless to the end user. A perfectly secure, encrypted system is useless if nobody uses it. Open Source must be competitive in the user space the way it has been for server and development tools. The Importance of UI/UX Social Theory 10. Competition is a multi-billion dollar corporation that hires the top engineers, marketers, anthropologists and sociologists. Step up our game Break out the big guns Take it to the next level. Conclusion Social Theory