Apple vs Samsung Inc
Transcript of Apple vs Samsung Inc
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Market Research &
Competitive AnalysisBetween
Apple Inc & Samsung Electronics
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Introduction :
Apple Inc :
Apple Company was formed & Started By Steve Jobs & Wozniak in April 1976 in a SmallGarage.
Apple is an Multinational Corporation that Aims to Provide Consumer Electronics ,Computer Software & Personal Computer around the World through its InnovativeHardware Design & Engineering , Software & Internet Offerings.
Headquarters : Apple Campus , Infinite Loop, Cupertino , California USA.
Company Provides : Computer HardwareComputer SoftwareComputer ElectronicsDigital Distribution
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Products Sold By Apple Inc :Hardware Line :
Macintosh Line of PersonalComputers :
iMacMacbook Pro
Macbook AirMac Mini
Portable Media Players :iPod TouchiPod Nano
iPod Classic
Mobile Phone :iPhone.
Television :
Apple TV
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Software Line :
Mac OS X Operating System
iTunes
iLife
iMovie , iPhoto
Final Cut Pro Movie Maker
Aperture
Professional Photographers
Microsoft Office for Mac 2011.
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Samsung Electronics :
Samsung Electronics was Founded in 1969 in Suwon , South Korea as SamsungElectric Industries & in 1988 it Merged with Samsung Semiconductor &Communications.
Samsung Electronics is a South Korean Multinational Corporation, Specializing inElectronics and information technology.
Headquarters : Suwon , South Korea.
Company Provides : Computer Hardware & Software .Consumer Electronics Appliances
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Products Sold By Samsung Electronics :
Hardware Line :
Mobile Phones.
Tablet PC
Television
Blu Ray & DVD player
Home Theatre
Camera & Camcorder
NoteBooks
Monitor
Memory Cards
Printers
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Home Appliances :
Refrigerator
Air Conditioner
Washing Machine
Microwave
Dishwasher
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Objective
Primary Objective :
To Identify the Market Share of Samsung Electronics in Mumbai Central SuburbanDistrict.
To Study Brand preference of Consumer in Selection of Brand of Television.
To Study Brand preference of Consumer in Selection of Brand of Laptops
To Study Brand preference of Consumer in Selection of Brand of Tablets
To find most Important parameter for Selection of brand of Mobile Phone.
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Objective
Secondary Objective :
To study profit margin of major brands in Television.
To Study Profit Margin of Major Brands in Laptops.
To Study Profit Margin of Major Brands in Tablets .
To Study Profit Margin of Major Brands in Mobile Phones.
To find Number of brands in Television, Laptops, Tablet & Mobile Phone in Mumbai CentralSuburbs.
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Research Methodology :
Target Size :
100 Dealers in Central Suburbs
Sampling Method :
Random Sampling Method.
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Secondary Data :
Magazines & Journals.
Sales Figures Report & Analysis
Internet Blogs [ Free Essays ]
Primary Research :
Questionnaire Method
Telephonic Interview Method
Observation Method.
Personal Interview
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While visiting the Shops I:
Calculated the display share of the SAMSUNG product in shop.
Collected the data of actual monthly sale of the SAMSUNG product in few shop.
Found out the problems that the dealers were facing while selling the SAMSUNGproduct.
Found out the customer response for SAMSUNG products by asking the owner of theshop.
Checked whether demo calls were attended or not.
Noticed the Enquiry Regarding SAMSUNG PRODUCTS.
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Data Analysis :
0
0.5
1
1.5
2
2.5
3
3.5
Five Four Three Two
Shows no. Of companys product sold from dealers shop.
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Shows Major brand of TV [LED & LCD], sold by dealers.
Market Share of Television in Mumbai.
SamsungSony
Other
Apple
42 %
21 %
36 %
1 %
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Most important parameter for more sale of TV
Important Parameter for Sale of TV in Mumbai.
Price
Quality
Service
Advertisement
Schemes
28 %
30 %
17 %
15 %
10 %
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Shows the major brands of LAPTOPS sold by Dealers
Market Share of Laptop In Mumbai
SONY VAIODELL
SAMSUNG
APPLE
HP
OTHERS
26 %
20 %
18 %
15 %
11 %
10 %
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Most important parameter for more sale of Laptops
Important Parameter for Sale of Laptops in Mumbai.
Price
Quality
Service
Advertisement
Schemes
27 %
32 %
19 %
13 %
9 %
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Major brands Tablets POST PC Device sold by dealers.
Market Share of Tablet in Mumbai
Apple iPad
Samsung Tab
BB Playbook
Micromax
Reliance
53 %
22 %
14 %
8 %3%
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Most important parameter for more sale of Tablet Post PC Device
Important parameter for Sale of Tablet
Price
Appllication
Quality
Advertisement
Service
32 %
28 %
22 %
10 %
8 %
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Major brands of Mobile Phone sold by dealers.
Market Share of Mobile Phone in Mumbai
SAMSUNGAPPLE
BLACKBERRY
NOKIA
SONY
OTHERS
33 %
25 %
16 %
10 %
8 %8 %
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Most Important parameter for more sales of Mobile Phone
Important Parameter for Sale Of Mobile Phone
Price
Application
Quality
AdvertisementService
37 %
25 %
20 %
10 %
8 %
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Shows High Profit margin brands
0
0.5
1
1.5
2
2.5
3
3.5
4
Apple SAMSUNG Sony Blackberry Nokia
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Conclusion