Apple presentation.ppt
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21-Oct-2014 -
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Transcript of Apple presentation.ppt
Presented By:PoojaRakesh
APPLE INC.
AGENDA
Case summary
Analysis
Apple Today
Suggestion
APPLE’S FOUNDERS
Steve Jobs1955 - 2011
Steve Wozniak
Apple I - 1976Apple II - 1978
FROM BEGINNING…
Mancintosh - 1984
Jobs’s resign - 1985
1976 - 1985
… TO THE STRUGGLE1985 - 1996
By 1990: Apple was the most profitable PC company in the world
Mid of 1990s:Declined sales and profit
Powerbook -1991
VISION AND MISSION
VISION - “Man is the creator of change in this world.
As such he should be above systems and structures, and not subordinate to them.” MISSION - “Apple is committed to bringing the best
personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.”
Strengths Well recognized ,product differentiation
unique design, easy to use products 4th largest player in the global mobile phone market Strong brand image, Brand stability ,High brand
loyalty Powerfully financial performance
Focused R&D driving innovation Holds 5% market share in mobile phone market
18.5% market share of global smartphone market
Complete hardware/software package
SWOT ANALYSIS...
Weaknesses Patent infringement lawsuit may affect
financial condition and operating results
Product recalls, defects may harm reputation and as significant warranty and other expenses
2010, antennae problems in iPhone 4- replacements free of charge
SWOT ANALYSIS Cont...
Opportunities Strong growth in smartphone and tablet markets to boost
Apple’s revenues Robust outlook for mobile advertising market provides
growth opportunity Shipment of smartphones expected to be 850 million by the
end of 2013 iPhone business continues to increases Strongest player in mobile apps market (350,000 apps) Mobile advertising market is forecast to reach
approximately $25 billion by 2015
Increasing demand of online music and other like cloud based services.
SWOT ANALYSIS
Threats Rising popularity of Google Android may affect its
market share
350,000 Android smartphones are activated daily, 150,000 iPhone activated daily
Steve Job’s was innovative and a visionary for Apple. His death has started affecting further developments in Apple
Very reliant on specific suppliers and component providers
Intense competition
Highly dependent on consumer purchases
SWOT ANALYSIS Cont...
Political factors are basically to what degree the government intervenes in the economy. Political factors include areas such as tax policy, labour law, environmental law, trade restrictions, tariffs, and political stability.
Economic factors include economic growth, interest rates, exchange rates and the inflation rate. These factors have major impacts on how businesses operate and make decisions. Exchange rates affect the costs of exporting goods and the supply and price of imported goods in an economy.
PESTEL Analysis
Social factors include the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. Trends in social factors affect the demand for a company's products and how that company operates.
Technological factors include technological aspects such as R&D activity, automation, technology incentives and the rate of technological change.
PESTEL Analysis Contd…
PESTEL Analysis Contd…
Environmental factors include ecological and environmental aspects such as weather, climate, and climate change, which may especially affect industries such as tourism, farming, and insurance.
Legal factors include discrimination law, consumer law, antitrust law, employment law, and health and safety law. These factors can affect how a company operates, its costs, and the demand for its products.
Reduction In Carbon Emissions
Reduction In Packaging-Reduction Carbon Emission