8/4/2019 apple-ppt2012-100727102036-phpapp02

1/18

APPLE INCORPORATED

8/4/2019 apple-ppt2012-100727102036-phpapp02

2/18

APPLE.INCPresentation by:Baba ShaikBangarraju

Indu

Satish

Siva

Suresh

Vasubabu

8/4/2019 apple-ppt2012-100727102036-phpapp02

3/18

ABOUT COMPANYApril 1

st

,1976 - Founded

January 3rd,1977 - Incorporated

Headquarters - Cupertino, California

Co-founders - Steve Jobs, Steve Wojniak

CEO - Steve jobs

Industry - Computer software, computer hardware,consumer electronics.

Revenue - US$ more than50 Billion

Share Price

254.24$ (Newyork Stock Exchange).

8/4/2019 apple-ppt2012-100727102036-phpapp02

4/18

Apple Inc.Apples Current Information

1976 1977-1998 Present Logo

Logos of Apple:

http://how%20the%20name%20apple%20has%20come.ppt/

8/4/2019 apple-ppt2012-100727102036-phpapp02

5/18

Vision/ Mission

Vision:

To become the world wide leader in computerand mp3 player sales.

Mission:

Apple is committed to bringing the bestpersonal computing, and mobile usageexperience to students, educators, creative

professionals and consumers around the worldthrough its innovative hardware, software andinternet offerings.

8/4/2019 apple-ppt2012-100727102036-phpapp02

6/18

He worked first for HP company where he met Steve Wozniak.

After Jobs saw a computer Wozniak had designed, he decided to turn it

into business on 1st April 1976.

After internal power struggle, he was eventually kicked off by board of directors.

During this time, Jobs bought what became Pixar from Lucas film for $5 million.

Steve is in the Guinness Book of World Records as the "Lowest Paid Chief ExecutiveOfficer for Pixar.

CEO: Steve Jobs:

8/4/2019 apple-ppt2012-100727102036-phpapp02

7/18

PresentationPowerpoint.Com

Steve Returns

Apple bought NeXT in 1996, bringing Jobs back to Apple.

The coming years brought many new products, including

Mac OS X, the iMac, the iPod, iphones, and ipad .

Steve Makes the Apple with huge profits in 2002 by discovering iPod and

iPhone in 2005.

2008- Job got suffered from Pancreatic cancer.

2009- He was back after Transplantation of his liver .

In his Presence iPad and Apple Tv has been launched recently in 2010 which

made Apple $50 billion company.

8/4/2019 apple-ppt2012-100727102036-phpapp02

8/18

Products of Apple:

iMac(Personal Computer)

iPod

iPhone

8/4/2019 apple-ppt2012-100727102036-phpapp02

9/18

Apple TV iPad

8/4/2019 apple-ppt2012-100727102036-phpapp02

10/18

Brands of Apple ipod:

Ipod shuffle

Ipod Nano

Ipod classic I od Touch

8/4/2019 apple-ppt2012-100727102036-phpapp02

11/18

Advertising Agency

TBWA\Chiat\Day is the American division of the advertising agency

TBWA Worldwide created in 1993.

TBWA Chiat/Day is an Advertising Agency of Apple.

Apple Computer win caps off more than $400 million in newbillings for TBWA Chiat/Day .

TBWA Chiat/Day clients include Nissan, Taco Bell,

Polygram/Gramercy, ABC Television, Infiniti, Seagram, Absolut,Energizer, Champion, Sony PlayStation and New York Life.

It gives the market solutions and they help to promote theirproduct globally.

8/4/2019 apple-ppt2012-100727102036-phpapp02

12/18

SWOT ANALYSISStrengths Weakness

Style/Brand

Sensors

High quality

First moverEasy to carry

High price

Limited distribution channels

Unsafe for

corporate use?

Migrate people to Apple

New social device

Ipod connectivity

Similar devices

opportunities

threats

Highly developed market

Pressure from competitors

Not issued dividends

8/4/2019 apple-ppt2012-100727102036-phpapp02

13/18

Core Competence of Apple:

I would say Apple's greatest core competency is knowing how to implement elegant

but functional design. The consumer benefit is getting a product that works

intuitively, while making everyone else envious. Other companies have beentrying to imitate, but not quite successfully. And Apple has copied that design

success from computers, to music players, to cellphones, and to its stores.

8/4/2019 apple-ppt2012-100727102036-phpapp02

14/18

Competitors for Apple:

Windows OS and Media player for playingmusic and Video (Microsoft).

Competition to Mac OS X (Linux).

Alternative sources of computer hardware(Dell, Hp, Lenova).

Small stylish Mp3 Players ( Creative and

Samsung). Online music stores similar to itunes stores

(Napster).

Competition for iPhone (Google Next).

8/4/2019 apple-ppt2012-100727102036-phpapp02

15/18

Recommendations

For Company:

More number of retail stores for easy access

Continuous innovation to expand

Lowering the cost of products and maintaining the

same quality standard.

For Others:

Do not compromise on price for quality

Choose the products based on individual needs

Be unique and different.

8/4/2019 apple-ppt2012-100727102036-phpapp02

16/18

Conclusion:

Apple and Steve Jobs sometimes become one, but theres no clear guess about Apples future

without Jobs.

Apple Products are more advanced, easier to use and designed better than Windows.

8/4/2019 apple-ppt2012-100727102036-phpapp02

17/18

8/4/2019 apple-ppt2012-100727102036-phpapp02

18/18