Apple Overview - Jan 28
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Transcript of Apple Overview - Jan 28
• Understand – How Apple was created– Where it has been– Where it is going
• PC vs. Mac– What are the differences
• Terms– e.g. Mac OS X and closed vs open system
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Goals
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Agenda
• Who– History and Culture
• What– Products and Differences
• Why– Advantages and Disadvantages
View the slides anytime
www.slideshare.com/bsippel
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IntroductionMe
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Who
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Steve Jobs• Co-founder and CEO
Steve Wozniak• Co-founder
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http://video.google.com/videoplay?docid=-715862862672743260#
12Garage to Today
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14market capitalization a measurement of size of a business enterprise (corporation) equal to the share price times the number of shares outstanding of a public company
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Culture
• MacRumors– Buying Guide based on rumors of product
refresh
• MacBreak Weekly– Podcast, not focused solely on rumors but
often discussed
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Rumors
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What
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All products are on display for customers to use and experience
New York Apple Store
Traditional ‘Brick and Mortar’
21iTunes
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Computers
Apple II-1977- US$1298 (with 4 KB of RAM)US$2638 (max. 48 KB of RAM).
4 KB of RAM4 GB of RAM1000 KB = 1 MB1000 MB = 1 GB1 million time increase
http://en.wikipedia.org/wiki/Apple_II_series
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Macintosh 128K (1984)
24Mac Mini
25iMac
26Mac Pro
27MacBook
28MacBook Pro
29MacBook Air
30iPod Shuffle
31iPod Nano
32iPod Classic
33iPod Touch
34iTunes
35iPhone
36iPhone
38Applications (Apps)
39Apple TV, Time Capsule, Magic Mouse, more…
41App Store
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Differences
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Price Compare
• iLife
• Time Machine
• Trial and Free Software
• Viruses and Malware
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Why and why not
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http://www.tuaw.com/2009/01/02/apple-market-share-tops-10-windows-share-lowest-since-tracking/Jan 2009
http://mashable.com/2010/02/09/android-iphone-market-share/
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• Simplicity– e.g. one version of Mac OS X
• Integration
• Closed vs. Open– Apple ecosystem
Advantages
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• Finding Support– Learning curve
• Software
• Price– Pure price vs. value
Disadvantages
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http://www.apple.com/findouthow/mac/
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Summary
• Garage to Today
• iProducts
• Differences
• Advantages and Disadvantages
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References
MacRumors
www.macrumors.com
The Unoffical Apple Weblog (TUAW)
www.tuaw.com
MacBreak Weekly
http://www.twit.tv/mbw
Timeline of Apple Productshttp://en.wikipedia.org/wiki/Timeline_of_Apple_products
Apple.com- Find Out How http://www.apple.com/findouthow/mac/ -Switching 101 http://www.apple.com/support/switch101/- Mac 101 http://www.apple.com/support/mac101/
Audiobook: The Second Coming of Steve Jobs
