Apple mini case
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Transcript of Apple mini case
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Steve Jobs and Steve Wozniak created Apple Computer on April 1, 1976
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Started in a Garage by two college dropouts in 1976
in 2016
is valued at USD 617 BILLION!
Had a revenue of USD 215 Billion
And employees 115,000 people
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Apple’s Slogan calls for constant Innovation
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Evolution of Apple’s line of PCs
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Evolution of iPod
Incremental Innovation
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The huge popularity of iPods opened up a whole new market for Apple
Apple Computer became
Apple Inc.
Apple Inc. launched a series of products Including iPhones, iPads and Apple TV
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Apple iPhone became the bestselling Smartphone and is seen as a Status Symbol
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Next genComputer
The iPad
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What made Apple successful?
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Innovation
Clever Marketing Strategy
Push and Pull Advertising
Research and Development
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Rise of Competitors
Samsung
Chinese Rivals
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What’s next for
Apple Inc.?
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Apple Watch Series- Smartphone on your wrist
Collaboration with Nike
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AirPods
Wireless Earphones
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Apple TV
Using Siri to control your TV
Even get info on Sports, weather or Movie showtimes while enjoying TV
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Apple’s continuously looking for new opportunities
Recently, it pledged $1 Billion in SoftBank’s
Tech Vision Fund
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Keeping it simple…
Apple’s Brand Mantra
Innovation+
Simplicity
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1. Beginning of Apple Computers
SUMMARY
2. Apple Inc. and Diversification
3. What made Apple successful?
4. What’s next for Apple?
5. Simplicity and Innovation
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Disclaimer
Created by Shravan Mundra, Hindu College, during Marketing Internship under Prof. Sameer Mathur, IIM Lucknow