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Apple, iTunes and the Network Economy
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17-Oct-2014 -
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Technology
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Transcript of Apple, iTunes and the Network Economy
![Page 1: Apple, iTunes and the Network Economy](https://reader033.fdocuments.us/reader033/viewer/2022051816/5440ea80b1af9ff34b8b45a2/html5/thumbnails/1.jpg)
The Network EconomyThe Network Economy
APPLE IN
![Page 2: Apple, iTunes and the Network Economy](https://reader033.fdocuments.us/reader033/viewer/2022051816/5440ea80b1af9ff34b8b45a2/html5/thumbnails/2.jpg)
There are few examples of commercial enterprises making better use of the network economy than Apple.
![Page 3: Apple, iTunes and the Network Economy](https://reader033.fdocuments.us/reader033/viewer/2022051816/5440ea80b1af9ff34b8b45a2/html5/thumbnails/3.jpg)
The interoperability of Apple’s iTunes and Microsoft’s Windows helped iTunes become ubiquitous
![Page 4: Apple, iTunes and the Network Economy](https://reader033.fdocuments.us/reader033/viewer/2022051816/5440ea80b1af9ff34b8b45a2/html5/thumbnails/4.jpg)
The exponential growth of users in the iTunes store is in line with increase in music available and increase in devices interoperable with iTunes.
![Page 5: Apple, iTunes and the Network Economy](https://reader033.fdocuments.us/reader033/viewer/2022051816/5440ea80b1af9ff34b8b45a2/html5/thumbnails/5.jpg)
Kelly’s Law of Plentitude “more gives more” is particularly applicable to the Apple and iTunes story and this effect of more users breeding more users in an exponential manner is a fundamental basis for the success of iTMS and Apple in general.
![Page 6: Apple, iTunes and the Network Economy](https://reader033.fdocuments.us/reader033/viewer/2022051816/5440ea80b1af9ff34b8b45a2/html5/thumbnails/6.jpg)
The Law of Inverse Pricing has not held true for the iTunes store with prices actually increasing over time.
![Page 7: Apple, iTunes and the Network Economy](https://reader033.fdocuments.us/reader033/viewer/2022051816/5440ea80b1af9ff34b8b45a2/html5/thumbnails/7.jpg)
Kelly’s Law of Allegiance at work: brand loyalty is key to the success of Apple.
![Page 8: Apple, iTunes and the Network Economy](https://reader033.fdocuments.us/reader033/viewer/2022051816/5440ea80b1af9ff34b8b45a2/html5/thumbnails/8.jpg)
The App Store for the iPhone and later the iPad was modelled on the iTunes Store and was evidence of instant scalability.
![Page 9: Apple, iTunes and the Network Economy](https://reader033.fdocuments.us/reader033/viewer/2022051816/5440ea80b1af9ff34b8b45a2/html5/thumbnails/9.jpg)
For a reference list see http://nemsow.com/vandelay/
The Network EconomyThe Network Economy