Apple is Beating This One Smartphone Trend
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Transcript of Apple is Beating This One Smartphone Trend
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Apple Is Beating This One Smartphone Trend
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Apple’s iPhones are currently bucking a negative trend…
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Slowing smartphone sales.
According to Gartner, growth of smartphone sales in Q2 2015 were
as slow as they were in 2013.
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Samsung’s smartphone unit
sales dropped 5.3%…
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Meanwhile, Apple surged.
The iPhone maker saw its smartphone unit sales increase by
36%.
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There are two things contributing to Apple’s growth.
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First: Samsung can’t keep up with Apple’s smartphone demand.1
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Despite the launch of new S6 models, Samsung's premium phones continued to be challenged by Apple's large-screen iPhones.
“- Anshul Gupta Gartner Research
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And…
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Apple's double-digit growth in the high-end segment continued to negatively impact its rivals' premium phone sales and profit margins. Many vendors had to realign their portfolios to remain competitive in the midrange and low-end smartphone segments.
“- Anshul Gupta Gartner Research
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In short, Apple has benefited from Samsung’s
inability to sell high-end devices.
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Second: Apple is winning in China.2
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While smartphone sales in China are falling…
Apple is moving in the opposite direction. Gartner says the
company’s sales increased by 68% in the country in Q2 2015.
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Here’s why…
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Beyond the lower-end phone segment, the appeal of premium smartphones will be key for vendors to attract upgrades and to maintain or grow their market share in China."
“- Anshul Gupta Gartner Research
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That’s why it’s good to hear that…
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iPhone replacement rates are high.
Yes, even in China.
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Apple recorded strong iPhone replacements in both emerging and mature markets — and particularly in China.“
- Anshul Gupta Gartner Research
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While the smartphone market is slowing right now, it’s clear Apple hasn’t been negatively impacted quite yet.
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And there’s another company that could benefit from Apple’s current success…
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