Apple iPhone;Why its launch failed in India?Marketing Strategy Project Presentation
7
Apple iPhone: Marketing failure in India Presented by: Anuranjan 03 Subject: Marketing Strategy Prof. Sachin Deshmukh
-
Upload
anu-ranjan -
Category
Documents
-
view
125 -
download
2
description
This is a presentation regarding Apple iPhones' failed launch in India.
Transcript of Apple iPhone;Why its launch failed in India?Marketing Strategy Project Presentation
Apple iPhone: Marketing failure in India
Presented by:
Anuranjan 03
Subject:
Marketing Strategy
Prof. Sachin Deshmukh
IntroductionIntroduction
Internet connected multimedia smart phoneInternet connected multimedia smart phone
Designed by Apple Inc.Designed by Apple Inc.
Made available for the first time- June 29,2007Made available for the first time- June 29,2007
iPhone 3G launched on 11 July,2008iPhone 3G launched on 11 July,2008
iPhone FeaturesiPhone Features
Multimedia Multimedia
E-MailE-Mail
Internet ConnectivityInternet Connectivity
CameraCamera
iPhone in India
Launched on August 22, 2008Launched on August 22, 2008
Tie-up with Vodafone and AirtelTie-up with Vodafone and Airtel
Price:Price:
8 GB Model- INR 310008 GB Model- INR 31000
16 GB Model- INR 3600016 GB Model- INR 36000
Reasons for FailureReasons for Failure
Pricing StrategyPricing Strategy
Unavailability of 3G technology in IndiaUnavailability of 3G technology in India
Common features missingCommon features missing
Advertisement and positioningAdvertisement and positioning
Apple’s monopolyApple’s monopoly
Availability of better optionsAvailability of better options
Recommendations/suggestions
Skimming Pricing StrategySkimming Pricing Strategy
More service providersMore service providers
PromotionPromotion
Product CustomizationProduct Customization
Thank You!Thank You!
