APPLE IPHONE4By: Jess Runge, Tom Nielsen, Zhuangzhuang Xi, and John Vizza

Overview Summary of Apple/iPhone 4 Problems with iPhone4

Camera Outside glass breaking Signal loss

Causes of Defects Failure costs Preventative Measures

Overview of Apple Established in 1976 Known PC development company Expanded into more electronics

Changed from Apple Computer, Inc to Apple, Inc in 2007

iPhone released in 2007 iPhone4 released June 24, 2010

About the iPhone 4 Engineered glass sides, stainless steel

band Apple A4 processor Touch screen, retina display-high

resolution 5 megapixel camera, HD video capabilityCost: $199

(16GB) $299 (32 GB) and up

Problems with the iPhone

Camera HD Video works well Camera has a few issues

Yellow cast on low-light pictures Shutter permanently stuck shut

No recourse for customers yet

Breaking Glass http://www.youtube.com/watch?v=K7-O

BoDFeDY&feature=player_embedded Aluminosilicate glass 30x harder than

plastic Scratch-resistant

4.7% experienced damage in first four months Up from 2.8% of 3GS

May replace glass (costs $199) Apple may replace (once)

Signal Loss http://www.youtube.com/watch?v=RD18

8LlRBGM&feature=related Antennas in steel around side

Hand completes circuit Problem with every phone

LOW CUSTOMER SATISFACTION

Dropped Calls

Breaking Glass Camera

Physical Design

Firmware/OS bugs

Greater volume of iPhone users

Design of glass

Third Party Screen Cases

Customer holding it incorrectly

Faulty designPoor coverage from providers

Causes of iPhone Defects

Failure Costs Replacements for broken cameras Free cases for antennas More R&D Firmware/OS patches Replacement glass Stocks decreased by 2.9% Loss of loyal customer base

Preventative Measures Delay release date

Relieve pressure on employees More testing

Prototypes, experiments, etc. Consideration of different materials

Instead of glass; maybe different suppliers

QUESTIONS?

Thank you!

References http://apple2history.org/history/ah02/ http://www.apple.com/iphone/design/ http://www.digitaltrends.com/mobile/ipho

ne-4-problems-what-users-complain-about-the-most/

http://www.macworld.com/article/152434/2010/07/iphone4flashissues.html

http://www.ifixyouri.com/blog/?p=186 http://www.digitaltrends.com/mobile/appl

e-shares-take-a-hit-from-consumer-reports-review/