Apple iphone 6 bigger than bigger digital launch – content analyses
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Transcript of Apple iphone 6 bigger than bigger digital launch – content analyses
APPLE IPHONE 6 - Bigger than Bigger Digital Launch – Content Analyses
LIVE COVERAGE OF 7 VIDEO RELEASES IN THE KEYNOTE
http://www.forbes.com/sites/parmyolson/2014/09/09/live-blog-apples-iphone-6-event/
VIDEO 1: Perspectivehttps://www.youtube.com/watch?v=TJ1SDXbij8Y
“Different is the one thing about us, that will always be the same.”
Video 2: TV AD: Healthhttps://www.youtube.com/watch?v=TJ1SDXbij8Y
“a great health tracking features comparison” – Another reason of what makes iphone 6 a big winner
VIDEO 3: TV AD: DUOhttps://www.youtube.com/watch?v=-ZrfXDeLBTU
A very weirdly funny celebration before the launch of main video
Video 4 : INRODUCING IPHONE 6 & 6 Plus
MOST CONSUMED VIDEO CONTENT ANALYSES
BIGGER THAN BIGGER
6:23 MIN, 15,00,000 Views
STARTS WITH PRODUCT DESIGN FILM
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Close ups of the product shots | 1:16 – 6:23 – 19%
THEN ENGINEERING FILMScreen Display in use and how inner engineering details do that| 1:29 – 2:42 | – 19%
THEN PRODUCT FILM
Iphone is the world’s most popular cameraSo we feel the responsibility to continue improving the experienceOf making photos and making videos with iphone 6The 8 MP eye sight camera has the new sensor featuringFocussed pixels which provide a better faster focusThe new exposure control in ios8 let you adjust shots before you taken them toImprove color and detailIphone 6 plus features optimal image stabilization.. This uses.. Scope to adjust to movement of your handThe software then intelligently fuses short and log exposures
With more people aligned with iphone for taking videos, we added more advanced video capabilityShoot beautiful 1080p hd video at 60 frames/secondContinuous auto focus provides..Amazing super slow motion video at 240 frames/secondIts all new time lapse mode allows you To create videos with 1 simple touchAmazing super slow motion video at 240 frames/secondWith iphone 6 you can shoot hd videos and watch the the stunning results under retina display
CAMERA VIDEO Lifestye shots| 2:49 – 4:32 | – 38%
Apple Pay Film| 4:39 – 5:05 | – 8%
Connectivity Film
•With iphone 6 everything is faster•That includes some great advancements we made in wireless performance•Faster lte enables much faster download speeds upto 150 mb/sec•There are 20 lte bands, significantly more than any other smartphone
Product in use| 5:08 – 5:33 | – 8%
Conclusion Film
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Close product shots| 5:41 – 6:23 | – 8%
MAIN VIDEO – CONTENT WEIGHTAFGE
Other Video Release during Keynote