Apple Investor Relations

8/3/2019 Apple Investor Relations

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THINK DIFFERENTBecause the people who are crazy enough to think they can change the world, are the ones who

do

BY: ROBERTO ARREDONDO & KAREN VILLICAA

>THINK DIFFERENTPHILOSOPHY
http://xn--mi%20pelcula-zfb.wmv/


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TABLE OF CONTENTS>

>ABOUT APPLE> >APPLE FINANCIALS >

WELCOME INVESTORS!


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PART 1>

> ABOUT APPLE>


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ABOUT APPLE>

> APPLE HISTORY> Apple was incorporated in the State of California onJanuary 3, 1977 by Steve Jobs and Stephen Wozniak.

Apple's initial public offering was on December 12,1980.

Apple went public on December 12, 1980 at $22.00per share. The stock has split three times since the IPOso on a split-adjusted basis the IPO share price was$2.75.

Mission Statement:

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, andprofessional software. Apple leads the digital music revolution with its iPods and iTunes online store. Applereinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced itsmagical iPad which is defining the future of mobile media and computing devices.


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ABOUT APPLE>

> COMPANY BACKGROUND>Apple Inc. and its wholly-owned subsidiaries (collectively Apple or theCompany) designs, manufactures and markets a range of personal

computers, mobile communication and media devices, and portable digitalmusic players, and sells a variety of related software, services,peripherals, networking solutions, and third-party digital content andapplications.

The Company sells its products worldwide through its retail stores, onlinestores, and direct sales force and third-party cellular network carriers,wholesalers, retailers, and value-added resellers.

The Company sells to consumer, small and mid-sized business,

education, enterprise, government and creative markets.

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ABOUT APPLE>

>BUSINESS STRATEGY>>Offer superior and

well-integrated

digital lifestyle andproductivitysolutions.

>Expanding itsdistribution toreach morecustomers.

>Continualinvestment inresearch andDevelopment.

>Ability to ensure acontinual and timelyflow of competitiveproducts, services

and technologies to

the marketplace.


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ABOUT APPLE>

>BUSINESS ORGANIZATION>

The Companys reportable operating segments consistof the Americas (North & South America), Europe(European Countries, Middle East & Africa), Japan,Asia-Pacific (Australia & Asia) and Retail (The Retailsegment operates Apple-owned retail stores in the U.S.

and in international markets)..


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BUSINESS ORGANIZATION>

>RETAIL STORES>

11 Retail Stores


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BUSINESS ORGANIZATION>

>RETAIL STORES>


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ABOUT APPLE>

>PRODUCTS >Mac Hardware Products: The Company offers a range of personalcomputing products including desktop and portable computers, Xserveservers, related devices and peripherals, and various third-party hardwareproducts. The Companys desktop computers include iMac, Mac Proand Mac mini. The Companys portable computers include MacBook,MacBook Pro and MacBook Air. MacBook is a portable computerdesigned for consumer and education users.

iPad: In January 2010, the Company introduced iPad, a multi-purposemobile device for browsing the web, reading and sending email, viewingphotos, watching videos, listening to music, playing games, reading e-books and more. iPad is based on the Companys Multi-Touchtechnology and allows customers to connect with their applications and

content in a more interactive way.
http://www.apple.com/feedback/ipad.html


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ABOUT APPLE>

>PRODUCTS >iTunes: iTunes digital music management software (iTunes) is anapplication for playing, downloading, and organizing digital audio andvideo files and is available for both Mac and Windows-based

computers. iTunes is integrated with the iTunes Store, a service thatallows customers to find, purchase, rent, and download third-partydigital music, audio books, music videos, short films, television shows,movies, podcasts, games, and other applications.

iPhone: iPhone combines a mobile phone, a widescreen iPod with touch controls, and anInternet communications device in a single handheld product. Based on the CompanysMulti-Touch user interface, iPhone features desktop-class email, web browsing,searching, and maps and is compatible with both Macs and Windows-based computers.
http://www.apple.com/feedback/iphone.html


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ABOUT APPLE>

>PRODUCTS >iPod: The Companys iPod line of portable digital music and media playersis comprised of iPod touch, iPod nano, iPod shuffle and iPod classic.

All iPods work with iTunes. iPod touch allows customers to access theiTunes Store to download audio and video files, as well as a variety of otherdigital content and applications.

Apple TV: Apple TV is a device that allows customers to rent and watchmovies and television shows on their television. Content from Netflix,YouTube, Flickr and MobileMe, as well as music, photos and videos froma Mac or Windows-based computer can also be wirelessly streamed to atelevision through Apple TV.
http://www.apple.com/feedback/appletv.htmlhttp://www.apple.com/feedback/ipod.html


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ABOUT APPLE>

>PRODUCTS >Displays & Peripherial Products: The Company manufactures the

Apple Cinema High Definition Display and sells a variety of Apple-branded and third-party Mac-compatible peripheral products, includingprinters, storage devices, computer memory, digital video and stillcameras, and various other computing products and supplies.


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ABOUT APPLE>

>PRODUCTS >Operating System Software: Max OS X: Mac OS X offers Stacks, a means of easily accessing files from the Dock; Finder that lets

users quickly browse and share files between multiple Macs; Quick Look, a way to instantly see fileswithout opening a application; Spaces, a feature used to create groups of applications and instantlyswitch between them; and Time Machine, a way to automatically back up all of the contents of a Mac.

iOS: iOS is the Companys mobile operating system that serves as the foundation for iPhone, iPad andiPod touch. In June 2010, the Company launched iOS 4, the latest version of the Companys mobileoperating system. iOS 4 features Multitasking that allows customers to move between applications,Folders to organize and easily access applications, a unified Mail inbox, support for the iAd mobileadvertising platform, and the iBooks reader and iBookstore.


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ABOUT APPLE>

>PRODUCTS >Application Software:

iWork: iWork 09 is the latest version of the Companys integrateproductivity suite designed to help users create, present, andpublish documents, presentations, and spreadsheets. iWork09 includes updates to Pages 09 for 5 word processing andpage layout, Keynote 09 for presentations, and Numbers 09for spreadsheets.

iLife: iLife 11 is the latest version of the Companys consumer-oriented digitallifestyle application suite included with all Mac computers. iLife features iPhoto,

iMovie, iDVD, GarageBand, and iWeb. iPhoto is the Companys consumer-oriented digital photo software application and iMovie is the Companys consumer-oriented digital video editing software application.


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ABOUT APPLE>

>PRODUCTS >Other Applications Software: The Company also sells various other application software, including Final Cut Studio,Final Cut Express, Final Cut Server, Logic Studio, Logic Express 9, Logic Studio Pro, and its FileMaker Prodatabase software.

Internet Software and Services: The Company is focused on delivering seamless integration with and access to theInternet throughout the Companys products and services. The Companys Internet solutions adhere to many industrystandards to provide an optimized user experience. Safari 5 is the latest version of the Companys web browser that iscompatible with Macs and Windows-based computers.


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ABOUT APPLE>

>KEY EXECUTIVES & BOARD MEMBERS >Tim Cook is the CEO of Apple and serves on its Board ofDirectors.

Before being named CEO in August 2011, Tim was Apple's

Chief Operating Officer and was responsible for all of thecompanys worldwide sales and operations, including end-to-end management of Apples supply chain, salesactivities, and service and support in all markets andcountries. He also headed Apples Macintosh division andplayed a key role in the continued development of strategicreseller and supplier relationships, ensuring flexibility in

response to an increasingly demanding marketplace.

Tim earned an M.B.A. from Duke University, where he wasa Fuqua Scholar, and a Bachelor of Science degree inIndustrial Engineering from Auburn University.


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ABOUT APPLE>

>KEY EXECUTIVES & BOARD MEMBERS >

Eddy CueSenior Vice President,

Internet Software &Services

Scott ForstallSenior Vice President,

iOS Software

Jeff WilliamsSenior Vice President,

Operations

Peter OppenheimerSenior Vice Presidentand Chief Financial

Officer


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PART 2 >

> APPLE FINANCIALS >


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>APPLE FINANCIALS >

>ANUAL REPORT: 2010 >5 Year Analysis- Income Statement

Source: Apple Inc.


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>APPLE FINANCIALS >

>ANUAL REPORT: 2010 >3 Year Analysis- Income Statement

Source: Apple Inc.


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>APPLE FINANCIALS >

>ANUAL REPORT: 2010 >Our results through the years have always been great, we can see that in the next charts:

2008-2009 2009-2010

Net sales 14.4% 52%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

Percentage

Net sales

2008-2009 2009-2010

Gross margin 30% 49%

0%

10%

20%

30%

40%

50%

60%

Percentag

e

Gross margin

Source: Apple Inc.


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>APPLE FINANCIALS >

>ANUAL REPORT: 2010 >

2008-2009 2009-2010

Net income 35% 70%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Percentage

Net income

2008-2009 2009-2010

Basic 32.85% 67.14%Diluted 33.92% 66.85%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

Percentage

Earnings per common share

Our results through the years have always been amazing, we can see that in the next charts:

Source: Apple Inc.


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>APPLE FINANCIALS >

>ANUAL REPORT: 2010 >Net Sales by Operating Segment:

37%

29%

6%

13%

15%

Net Sales by Operating Segment (2011):

Americas net sales

Europe net sales

Japan net sales

Asia-Pacific net sales

Retail net sales

Source: Apple Inc.


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>APPLE FINANCIALS >

>ANUAL REPORT: 2010 >Net Sales by Product:

9%

17%

13%

7%

39%

8%

3%

4%

Net Sales by Product:

Desktops

Portables

iPod

Other music related products and services

iPhone and related products and services

iPad and related products and services

Peripherals and other hardware

Software, service and other sales

Source: Apple Inc.


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>APPLE FINANCIALS >

> Q1: 2011 >Q1 2011 VS Q1 2010:

Source: Apple Inc.


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>APPLE FINANCIALS >

> Q1: 2011 >Q1 2011 Summary:

Source: Apple Inc.


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>APPLE FINANCIALS >

> Q2: 2011 >Q2 2011 VS Q2 2010:

Source: Apple Inc.


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>APPLE FINANCIALS >

> Q2: 2011 >Q2 2011 Summary:

Source: Apple Inc.


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>APPLE FINANCIALS >

> Q3: 2011 >Q3 2011 VS Q3 2010:

Source: Apple Inc.


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>APPLE FINANCIALS >

> Q3: 2011 >Q3 2011 Summary:

Source: Apple Inc.


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>APPLE FINANCIALS >

> CHARTS>Company Stock Performance:

Source:Apple Inc.


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>APPLE FINANCIALS >

> CHARTS>Stock Charts:APPLE:US

5 YEARS 3 YEARS

Source: Bloomberg

Apple common shares are traded on The

NASDAQ Global Select Market under theticker symbol AAPL.


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>APPLE FINANCIALS >

> CHARTS>Stock Charts:APPLE:US

6 MONTH 1 WEEK

Source: Bloomberg

Apple common shares are traded on The

NASDAQ Global Select Market under theticker symbol AAPL.


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>APPLE FINANCIALS >

> EARNINGS & ESTIMATES SUMMARY>QUARTERLY AND ANNUAL EARNINGS & ESTIMATES

Source: Bloomberg


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>APPLE FINANCIALS >

> EARNINGS & ESTIMATES SUMMARY>QUARTERLY AND ANNUAL REVENUES & ESTIMATES

Source: Bloomberg


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>APPLE FINANCIALS >

> EARNINGS & ESTIMATES SUMMARY>APPLE DIVIDEND POLICY

Source: Bloomberg

The Company did not declare or pay cash dividends in either 2010 or 2009. The Companyanticipates that for the foreseeable future it will retain any earnings for use in the operation of its

business.

Apple did used to pay dividends to the owners (The last time Apple paid dividends was in monthDecember of 1995 -$0.12 per share) of its stock but it discontinued that policy. Since, Apple is afast growing company and the industry it competes in requires constant innovation androlling out of new products.

Apple has always been a good money manager thats why the last quarter (Q3) the totalshareholders equity ascended to $69, 343 million dollars.


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+ info: investor.apple.com

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