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Presented By- Vaishali Singh

Apple Inc.

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INTRODUCTION

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Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. Its hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, and the Apple TV digital media player. Apple's consumer software includes the macOS and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites. Its online services include the iTunes Store, the iOS App Store and Mac App Store, and iCloud.

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FOUNDER OF APPLE

STEVE JOBS STEVE WOZNIAK RONALD WAYNE

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Mission Statement

“Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers globally through innovative hardware, software and Internet offerings.”

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Vision StatementWe are “committed” in producing

high quality products and providing

high quality service thus setting high

industry standards for other

competitors.

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MICHAEL SCOTT(1977-1981)

MIKE MARKKULA(1981-1983)

JOHN SCULLEY(1983-1993)

MICHAEL SPINDLER(1993-1996)

GIL AMELIO(1996-1997)STEVE JOBS

(1997-2011)

TIM COOK(2011-PRESENT)

CEO OF APPLE INC.

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(1976-TILL NOW)

JOURNEY OF

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1974

The idea for Apple Computers was

BORN

1976

First Computer was

SOLD

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19801977 1984

The Macintosh was

INTRODUCED

19841984

APPLE II was introduced APPLE III

was introduced

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19931986 1990 1992 1994 1996

Innovations continue………….

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1998 1999

Apple introduced all-in-one

the iMacAlso Apple unveiled

the iBook

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20122013

2015

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APPLE BRAND STRATEGY MODEL

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FINACIAL ANALYSIS…..

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FY 2002

FY 2003

FY 2004

FY 2005

FY 2006

FY 2007

FY 2008

FY 2009

FY 2010

FY 2011

FY 2012

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

Net Sales (in Million $)

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Apple Inc.Product Market ShareLocal & InternationalMarkets

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iPod42%

iPhone23%

iPad10%

OTHERS<1%

Macintosh Computers

25%

From Where Apple is Making Money

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Strengths• Strong cash base• Intellectual capital• Technology leader• Brand image• Charismatic leadership• iTunes Store

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Weaknesses

• Lower profit margins• Dividends rarely paid• Lack of succession planning• Presence in business arena • Underdeveloped customer relationships

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Opportunities

• Digital business strategies• Customized user experience• Strengthen brand• Expand strategic alliance• Global expansionS

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Threats

• Rapid technology change• Price pressure from Samsung over key

component• Android OS growth• Strong dollar

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APPLE’S C.S.R

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Apple Inc.Competitors &Products line

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Apple Inc. CompetitorsApple has many competitors like in computers…

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Apple Inc. Competitors

In smart phones industry

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Apple Inc. Competitors

In iPads industry

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Sources of Competitive Advantage

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Sustainable Competitive Advantage

• Digital business strategy• Strategic alliance• Intellectual Capital

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Some Interesting

Facts About Apple

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The Apple Store on Fifth Avenue in Manhattan (the cube) is said to be one of the most photographed landmarks in the world.

oApple was established on April Fools Day.

oApple’s original logo in 1976 featured Isaac Newton sitting under an apple tree.

oApple wasn’t started in a garage, it was started in a bedroom at 1/11/61 Crist Drive in Los Altos.

oSteve Jobs pays himself an annual salary of $1.

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PHOTO GALLERY

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