Apple Distributors vs. Apple Retail – Ongoing Rivalry (Slides)

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http://ComputerDistributorGuide.com SUMMARY SLIDES: Apple distributors may seem to be in conflict with Apple Stores, but perhaps the solution is to stop fighting and start copying. Copyright (C) SP Home Run Inc. SP Home Run is a registered trademark of SP Home Run Inc. All worldwide rights reserved.

Transcript of Apple Distributors vs. Apple Retail – Ongoing Rivalry (Slides)

  • 1. SPHomeRun.comApple Distributors vs. Apple Retail Ongoing RivalryCourtesy of theSmall Business Computer Consulting Bloghttp://blog.sphomerun.comCreative Commons Image Source: Flickr Nick Saltmarsh

2. Sponsored by ComputerDistributorGuide.comSPHomeRun.com Trying to Balance Direct and Indirect Sales 3. Sponsored by ComputerDistributorGuide.comSPHomeRun.comis a LongstandingChallenge forMany IT Vendors, 4. Sponsored by ComputerDistributorGuide.comSPHomeRun.com Apple Distributors May See This as More of a Problem Than Others 5. Sponsored by ComputerDistributorGuide.comSPHomeRun.com Apple Runs Retail Stores to Sell Directly to the Public 6. Sponsored by ComputerDistributorGuide.comSPHomeRun.com Some of its Distribution Partners See This Retail Increase 7. Sponsored by ComputerDistributorGuide.comSPHomeRun.comas Being at TheirExpense 8. Sponsored by ComputerDistributorGuide.comSPHomeRun.comProblems OverTrade Practicesin Portugal 9. Sponsored by ComputerDistributorGuide.comSPHomeRun.com The Recent Disputes Concerning Apple Sales Tactics 10. Sponsored by ComputerDistributorGuide.comSPHomeRun.comCame From aDistributorin Portugal 11. Sponsored by ComputerDistributorGuide.comSPHomeRun.comThe ChargesLeveled at theVendor are of UnfairTrade Practices 12. Sponsored by ComputerDistributorGuide.comSPHomeRun.com Including Price Fixing with a Unilateral Decision to Slash Reseller Margin 13. Sponsored by ComputerDistributorGuide.comSPHomeRun.com to 4% From the Preceding 12% 14. Sponsored by ComputerDistributorGuide.comSPHomeRun.com Taboada & Barros, Claims that Apple Took Over the Distribution Channels 15. Sponsored by ComputerDistributorGuide.comSPHomeRun.com and Restricted Product Supply to Interlog, 16. Sponsored by ComputerDistributorGuide.comSPHomeRun.com A Large Apple Distributor Controlled by Taboada and Barros, 17. Sponsored by ComputerDistributorGuide.comSPHomeRun.comUltimatelyCausing Interlogto Go Under 18. Sponsored by ComputerDistributorGuide.comSPHomeRun.com Copies of Apple Store Success 19. Sponsored by ComputerDistributorGuide.comSPHomeRun.comApple ChannelPartnersHave a Numberof ConditionsThey Must Meet, 20. Sponsored by ComputerDistributorGuide.comSPHomeRun.com Including Minimum Levels of Apple Sales Revenue 21. Sponsored by ComputerDistributorGuide.comSPHomeRun.com Apple Distributors Would Like to Use the Sales Methods That Have Worked Well for the Vendor 22. Sponsored by ComputerDistributorGuide.comSPHomeRun.com In August, the Internal Sales Manual for Apple Stores was Leaked onto the Internet, 23. Sponsored by ComputerDistributorGuide.comSPHomeRun.com Showing Apples Recommended Sales Techniques That Included 24. Sponsored by ComputerDistributorGuide.comSPHomeRun.comConnecting withthe CustomersFeelings 25. Sponsored by ComputerDistributorGuide.comSPHomeRun.comSo Perhaps, if YouCant Beat Them,Then Join Them? 26. Sponsored by ComputerDistributorGuide.comSPHomeRun.com Do You Think a Balanced Direct / Indirect Sales Model 27. Sponsored by ComputerDistributorGuide.comSPHomeRun.comis Possible forApple and itsDistributors? 28. Sponsored by ComputerDistributorGuide.comSPHomeRun.comAre the SameSales TechniquesApplicable forBoth? 29. Sponsored by ComputerDistributorGuide.comSPHomeRun.comLet Us KnowWhat You Thinkin the CommentsSection 30. SPHomeRun.comRecommended Reading:Top 6 ComputerDistributorsthat Help Small Business VARs,Network Integrators, MSPs, andPC Repair Businesses Cost-EffectivelyDeliver High-Margin, End-to-End SolutionsDownload this Free Special Report Now atComputerDistributorGuide.comCopyright SP Home Run Inc. All worldwide rights reserved.SP Home Run is a registered trademark of SP Home Run Inc.Creative Commons Image Source: Flickr Nick Saltmarsh