AppFlood Global Android Advertising Industry Insights Q3 2013
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Transcript of AppFlood Global Android Advertising Industry Insights Q3 2013
Global Android
Advertising
Industry Insights
Q3 2013
Revenue generated from mobile advertising increased 332% between March 2013 and October 2013.
Non-Western regions are impacting the global
app economy.
Asia was just 3
percentage points below North
America’s global
share of revenue.
Mobile users from emerging regions are becoming serious contenders for sources of mobile ad revenue.
eCPMs reveal revenue prospect in emerging markets.
Developers with traffic in these countries are earning more money.
Chinese developers have deep pockets.
China increased ad spend by 151% (Mar.-Sept. 2013) and overtook U.S. spend by September.
...not to mention, Chinese developers purchased the largest percentage of global traffic
…and it was Chinese developers who purchased the lion’s share of new users on AppFlood.
Chinese developers are shifting their attention from domestic to international.
Is China set to dominate 2014?
AppFlood is the only 100% transparent cross-promotion
platform for buying, selling, and exchanging mobile traffic. The network gives developers an unrivaled level of
transparency and control over app marketing efforts.
Launched by PapayaMobile in July 2012, AppFlood has since attracted more than 7,000 Android and iOS developers. Since
launch, more than 290 million unique handsets globally have displayed app
promotions from the AppFlood network.