A GUIDE TO

MOBILE MARKETING

Insights and trends from 2014

“The trend has been that

mobile was winning.

It’s now won.”

ERIC SCHMIDT

EXECUTIVE CHAIRMAN, GOOGLE

What is Mobile Marketing?

Mobile marketing

refers to the

marketing interaction

with customers or

prospects via a

mobile device, using

different techniques

to attract and retain

customers and to

allow them to

interact with you.

Mobile marketing is a

platform which allows

you to develop different

ways to interact with

your customers;

• to sell more

• increase loyalty or

• offer a better service.

Mobile marketing is not the future, it is the now. The sooner

you start your mobile marketing strategy, the sooner that

gap will emerge and widen.

Why Mobile Marketing

• Almost every individual in

the world has a mobile

device

• Mobiles are used on a

daily basis

• Are much more

convenient than desktop

PCs

• Are connected to the

network permanently

The average mobile device is only

80cm from its owner’s hands.

Recent studies show that mobile devices are replacing

desktops for online buying.

Mobile devices out sell desktop devices, with desktop sales

decreasing month on month

Why should businesses focus on

Mobile Marketing Strategies?

The traditional way of doing

things is being disrupted as

people run their lives on

mobile devices:

• mobile payments

• restaurants reservations

• boarding passes

• social media messaging

Day by day the time spent on

mobile is growing, and is

surpassing the time spent on

TV, radio, printed press, etc…

In the buy process, nearly 81% of smartphone users do their

research on a mobile device, and 50% of them buy using the

same device…. and these trends are growing

Where vouchers

are used as sales

or loyalty strategy,

there is a higher

conversion rate

(over 40%) using

mobile electronic

vouchers vs paper

based vouchers.

Mobile Messaging (Push Notifications)

• Create immediate and direct

interaction.

• Increase sales & store traffic

(targeted promotional offers will

assist to drive more traffic to your

store)

• Increase app usage - use Push

to provide valuable content to

your aoo users ( secial offers,

content, reminders etc)

• Improve customer service - keep

your customers in touch with what

they need to know

• Customer retention and loyalty

• Send your customers reward and

points information, offers and

electronic vouchers to make them

feel special.

• Cheap and effective method of

communication.

“...customers’ impressions of

a business are established

through digital engagement,

forcing businesses to

recognise that ‘software is the

brand.’”

Top Technology Trends for 2014 and Beyond

“a great digital experience is

no longer a nice-to-have; it’s

a make-or-break point for

your business as we more

fully enter the digital age.”

Top Technology Trends for 2014 and Beyond

Apps will drive the next phase in the evolution of business

mobility, creating new ways of working, and transforming

existing business processes.

It’s clear that consumers and business users prefer apps

when it comes to utility services. They are faster, more

reliable and easier to use.

Downloadable apps will continue to dominate in the

consumer space.

OUR PRICING

• App Design & Set Up Fee: £

• Monthly hosting Fee: £

• Available on Apple AppStore and GooglePlay Store

• UNLIMITED Push Notifications

• UNLIMITED App Downloads

GET STARTED

• Contact us from 9-5PM by calling

• Tel: +44

• Or email us at time at:

• For more information visit our website at: www.