Crafting a UX Strategy for Wearables and the Mobile Mainframe
Appercode
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UNITED PLATFORMS
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Transcript of Appercode
United PlatformS
2010
2020
20152005
Transport Home
Industrial Personal
time for smart devises
2010
2020
20152005
Transport Home
Industrial Personal
time for smart devises
2010
2020
20152005
Transport Home
Industrial Personal
time for smart devises
15000 different smart d
evices
Cross-platform development on C#
1 developer for all platforms
100% common code
100% native!3-5 times costs reduce!
Market. tools for mobile apps development (B2d)
80+20+JTarget segment — mobile apps development platforms
12 times growth!
$10B
80+20+D$0.8B
$160M
$2B
2013 2016
Competitive matrix. Cross-platform development
Javascript +HTML5Java C, C++C#
Xamarin
Sencha
PhoneGap
12M 4M 5M 7.5M
Appcelerator
$28M$29M
$50M
Developers
Business model. Sell licenses for developers
Products Channels
Start Commercial Enterprise
$300 /year
$1000 /year
$10 000 /year
Xamarin’snetwork
350Kusers
Microsoft partners network
640Kcompanies
Traction. local market (apps for events)
3 month of test sales
sept oct nov dec jan feb mar apr may0
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Time for 1 app developing, developer-weeks Apps/month
Traction-local market (apps for events) download
presentation
1 year of R&D 3 mounth of test sales
$50K revenue
50 apps
30 clients
20 early adopters (develop-ers & system integrators)Time for 1 app developing,
developer-weeksApps/month
Team & partners
IvanCEO, co-founder
DmitryСTO, co-founder
DenisCMO, co-founder
DmitryTeam lead
MariaMarketing10 people
(7 developers), 5 years of collaboration in outsource programming
BrazilChina
Australia, New Zeland
Singapore, Hong Kong, Seoul
Funding requirements & revenue
100 users
10K users
50K users
$100M capitalisation
top-5 platforms
10% market share
Round A
$10M
Second round
$1M
Break even
Start series
20132012 2014 2015 2016
$1M$210KAlready invested
Needs
$60K Microsoft grant
Start project
Academpark incubator
MicrosoftSkolkovo
Acceleration
Mobile apps development platform on C#
Value: 3-5 times costs reduce
Market: $2B (12 times growth in 3 years)
Goal: 2% of the Market (20K licenses) in 3 years
Channels: Microsoft partners (640K companies)
Investment needs: $1M (210K already funded)
appercode.com
+7 383 214 8759
Denis Sharov United PlatformS
