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Market Research Survey Template

This template was adapted from the Food For Thought Cafe market research survey conducted

at Portland State University. You should modify it according to your most pressing concerns and

the community landscape you are working in.

Tips for conducting market research with surveys: You may also want to try making an online

survey with these questions instead of or in addition to paper surveys. Try to reach as close to a

random sample of students as you can y sending it to random email addressed from yourcampus! dataase or asking your student government to help you access a large and road ase

of recipients.

[insert name of your co-op here if you have one]: A New [Caf!Market] Concept

Hello. We are a student group proposing a new [cafe/grocery market] on campus and would liketo ask you a few questions. It will take about five minutes. Your feedback will be instrumental inelping decide te future direction of our campus food coices. !lease select only one answer"unless oterwise specified. #anks$

Are you a" student faculty member staff visiting scolar not

affiliated wit te university

#hat is your ma$or!%epartment& '''''''''''''''''''''''''''''''''''''''''

#hat is your a(e (roup&

%nder &' &'()* )+(), *-(* *(+ +( 0

#hat is your (en%er& Male )emale not i%entifie% w!a particular (en%er

#here %o you live& campus dorms sorority fraternity student co(op off campus

How satisfied are you with current food options around campus?

Very Satisfied Somewhat Satisfied Somewhat Dissatisfied Very Dissatisfied

*ow satisfie% are you with"*ours of foo% service 1ery satisfied 2omewat satisfied 2omewat dissatisfied 1ery dissatisfied

+uality of foo% service 1ery satisfied 2omewat satisfied 2omewat dissatisfied 1ery dissatisfied

,alue for your money 1ery satisfied 2omewat satisfied 2omewat dissatisfied 1ery dissatisfied

Atmosphere 1ery satisfied 2omewat satisfied 2omewat dissatisfied 1ery dissatisfied

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purchase foo% at [insert name of a foo% court or eatery on campus]3ever 4ess tan once a mont 5nce or twice a mont & to * times a

mont & to * times a week + to times a week 6 or more times a week purchase foo% at [insert name of another foo% court or eatery on campus]

3ever 4ess tan once a mont 5nce or twice a mont & to * times a mont & to * times a week + to times a week 6 or more times a week

I purchase foodfrom cafes/restaurants near campus

3ever 4ess tan once a mont 5nce or twice a mont & to * times a mont & to * times a week + to times a week 6 or more times a week

#hich cafes!restaurants near campus%o you re(ularly eat at&

77777777777777777777777777777777777777777777777777777777777777777777777

When I eat on or near campusI usuay spend!

%nder 8* 8* to 8 8 to 86 more tan 86

.n a scale of / to 01 how important are the followin(&

/9 very important :1I; 29 somewat important :2I; 39 indifferent :I;4 9 3ot important :3I; 09 very unimportant :1%;

4ivable wages for employees & ) * +

2upporting te local economy & ) * +

5rganic and sustainable products & ) * +

onvenient" nearby location & ) * +

=ffordable food & ) * +

Hig quality food & ) * +

2tudent ownersip of te cafe & ) * +

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1egetarian ?ood & ) * +

1egan ?ood & ) * +

= place to buy basic groceries on campus & ) * +

= place to study & ) * +

= place to ang out wit friends & ) * + = place to listen to live music/poetry & ) * +

2easonal menu & ) * +

If there was a new caf" on/near campus featuring organic# ocay grown food# how often

woud you eat there?

@aily Weekly

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Thank you for takin( the time to complete this survey9f you have any uestions or want to (et invovle%1 please feel free to contact us9

[insert an email1 we;site an%!or phone num;er]