Appendix 1 a
description
Transcript of Appendix 1 a
McGraw-Hill/Irwin Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved.
HOW THE RESEARCH INDUSTRY WORKS
Appendix 1a
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Who Conducts Business Research?
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Some Organizations Use Internal Research Sources
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Some Organizations Use External Research Sources
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Business Research Firms
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Proprietary Research
Decision Analyst, Inc. uses Internet-based concept testing called Conceptor to examine new product concepts
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Syndicated Services
Nielsen Media Researchprovides audience data for television programs like Court TV
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AC Nielsen Scarborough Millward Brown Nielsen Media Research Roper ASW CSA TMO Yahoo! ORC International
Some Syndicated Data Providers
DoubleClick Nielsen/NetRatings Taylor Nelson Sofres
Intersearch J.D. Power Associates MediaMark Simmon (SMRB) BRMB Information Resources Inc.
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Specialty Business Research Firms
Methodology
Process
Industry
Participant group
Geographic Region
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Communication Agencies
Direct Business
Public Relations
AdvertisingSales Promotion
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Consultants and Trade Associations
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Trade Associations
NHRACASROMRA
ESOMARBRAAMA
WAOBRPMPANAB
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Many Firms Conduct Research
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Information Revolution
1960
U.S. DODcommissions
forerunner of Internet
1964 OCR shows
promise
1968Word processing first demonstrated
1971First CATI
surveyconducted
1972Optical laser disk revealed
1973UPC bar-code
scanningintroduced
1975Microsoft
is born
1979First
VisiCalc ships
1964 IBM
introduces model 360
1968SPSS created
1971Intel introduces first
microprocessor
1973Basic ideas of
Internet created
1976 Apple I released
1980Apple owns
50% ofpc market
1980
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Information Revolution
1980
1981IBMPC
released
1987 First
Internetsurvey
1990sOCR used for
data entry
1993WWW experiences
3,400X growth in service traffic
1994Greenfield Online
Introducesonline focus group
2001Online survey
software widelyavailable
2002Web-conferencing
Softwareintroduced
1987 IRI conductsfirst scanner
tracking study
1991WWW
developed1996
Internet World Exposition
held2002
High-speedchip technology
for servers
201280% US
households have
Internet access
2003Wal-Mart commits
To use RFID
2012
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Custom Researcher Full-service researcher Specialty researcher Syndicated data provider Omnibus researcher Omnibus study
Key Terms
Photo AttributionsSlide Source
6 Courtesy of Decision Analyst, Inc.7 courtesy of Court TV
12 Medioimages/Photodisc/Getty Images
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