AppCircus Academy Keynote BlueVia

An introduction to BlueVia

What is BlueVia?

BlueVia is the new global developer platform from Telefonica that helps

developers take apps, web services, and ideas to market.

BlueVia is built on four founding principles:

Scale

Tools

Business Models

Path to Market

Telco Reinvented

BlueVia exposes previously hidden Telco capabilities in a simple, but powerful

way.

Web standards: OAuth, REST

Zero financial risk to the developer

Low friction, plug & play

What can BlueVia do for you?

Frictionless access to Telefonica’s assets & customers:

New tools

New channels

New customers

New partnerships

New revenue

How do developers make money?

BlueVia offers ground breaking, zero risk, business models for developers:

70% of app sales

70% of subscription payments

50% of advertising revenue

20% of SMS MO and 10% of SMS MT messaging traffic

20% of MMS MO and 10% of MMS MT messaging traffic

Mix & match models to create multiple revenue streams

70 %

10 %

50 %

€€€

Our development environments

SMS API

What is it?

•A RESTful API using

OAuth authentication

•Send & receive domestic

SMS messages

Features

•Send to single or multiple

customers

•Poll to check delivery

status

Business Model

•10% of MT traffic

•20% of MO traffic

•Revenue share coming soon

in Spain and Colombia

Visit bluevia.com for

API documentation

and video tutorials

MMS API

What is it?



•Send & receive domestic

MMS messages

Features

•Send to single or multiple

customers

•Poll to check delivery

status


API documentation

and video tutorials

Business Model

•10% of MT traffic

•20% of MO traffic

•Revenue share coming soon

in Spain and Colombia

Advertising API

What is it?



•Insert in app advertising in

image or text formats

Features

•Images & text adapted to

mobile device (User Agent)

•Use keywords to increase

relevancy

•Set your own content

policy for adult advertisers

Business Model •50% of ad revenue


API documentation

and video tutorials

User Context API

What is it?



•Gain insight into your

users

•Real time context

Features

•User account information,

inc parental controls

•Network connection status

(speed, apn, etc)

•User device information &

capabilities

Business Model

•Free to use, no revenue share


API documentation

and video tutorials

Location API

What is it?



•Locate mobile users in

real time

Features

•Query customer’s

longitude, latitude, altitude,

accuracy and timestamp

•Mash up with other

mapping and POI API’s

Business Model •Free to use, no revenue share


API documentation

and video tutorials

Payment API

What is it?

•A powerful payment API

powered by Boku

Features

•Quickly setup in App

payments

•Monitise your App with

micro-transactions

•Simplifies the transaction

process for you and the

consumer

Business Model •TBC


API documentation

and video tutorials

SDK’s

Features

•Wrappers for your

preferred language

• Code snippets

•Open source GNU

Lesser General Public

License v3

Current Languages


SDK documentation

& to request new

languages

Integrated App Store publication

What is it?

•Seamless publication into

Movistar & O2 Apps stores

•App accreditation included

(€25 per submission)

Features

•Control which store you

publish into

•Select your own retail price

•Configure API business

models

Business Model

•70% of app sales


documentation and

video tutorials

BlueVia Connect OAuth Management

•All services using the BlueVia

API’s need a one time end user

authorisation

•All user management is handled

via the BlueVia Connect site:

https://connect.bluevia.com

We are not trying to do this alone

Collaboration is core to BlueVia’s success.

To get started…

Sign up on www.bluevia.com

Follow us on Twitter @bluevia

Follow our blog http://blog.bluevia.com

Come and talk to us at an event

AppCircus Academy Keynote BlueVia

Technology

Transcript of AppCircus Academy Keynote BlueVia