DELIVERY HERO DELIVERS CUSTOMERS THE EASIEST WAY TO THEIR FAVOURITE FOOD WITH APPBOY

ABOUT

Founded in May 2011,

Delivery Hero is the

global leader in

on-demand food

delivery with 12

million orders processed

each month across

200,000 restaurants

in 34 markets.

CATEGORY:

On-demand, Food Delivery

PLATFORMS:

iOS and Android

BASED IN:

Berlin, Germany

CHANNEL:

In-App, News Feed

Cards, Push Notifications

TURN SATISFIED (AND FULL) CUSTOMERS

INTO LONG-TERM RELATIONSHIPS

OBJECTIVE

Delivery Hero recognizes that the cost of

aquiring users keeps going up. So, they

want to retain their audience and keep

them ordering dinner on-demand.

SOLUTION

Using Appboy, Delivery Hero uses mobile

marketing best practices via education,

multichannel + creative messaging,

and testing.

11:36

BEST PRACTICES DELIVER SUCCESSFUL RESULTS

ONBOARDING IS ESSENTIAL: Delivery Hero welcomes a new user after an

app download and then again after “joining the Delivery Hero family” with a

first purchase on Android.

LEVERAGE MULTIPLE CHANNELS: Delivery Hero saw an 85% uplift in

conversions (a.k.a. purchases) when using multiple channels together vs.

single channels.

GET CREATIVE WITH ENGAGEMENT EFFORTS: Delivery Hero customizes

each experience by taking the user’s last ordered location (specific city) and

matching it with APIs to understand the weather in their area to create hyper-

personalized messaging, which results in a 30.9% conversion uplift.

85%CONVERSION INCREASE WITH MULTI-CHANNELS

30.9%CONVERSION INCREASE WITH PERSONALIZATION

START EXPERIMENTING, ITERATE QUICKLY

Delivery Hero messages customers at various

time intervals after they’ve left something in

their cart and not completed the purchase. By

testing time intervals for different customers

and regions, they found that messaging under

30 minutes results in 20x uplift in conversion

rates—from Korea to Colombia.

20xUPLIFT IN AVG

CONVERSION RATES

15:27

ABANDONED CART CAMPAIGNS

BE YOUR CUSTOMERS’ RITUAL

Leveraging gamification to increase engagement, Delivery Hero uses custom

News Feed Cards to reward their customers in Korea once they reach specific

loyalty levels. Users start with a chicken ninja, and as they move through the

program—and their loyalty increases—the visual avatar evolves to a chicken god.

*SOURCE: Appboy Analysis

CUSTOM NEWS FEED CARDS

FIND OUT MORE APPBOY.COM/SOLUTIONS GET IN TOUCH HELLO@APPBOY.COM

74%LOWER RETENTION RATE FOR NON-ENGAGED VS

HIGHLY ENGAGED USERS