Apparel Re Orientation
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Transcript of Apparel Re Orientation
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*Apparel Product Re-Orientation
Mar 19, 2013
By: Jupiter Pocaan and Jennylyn Sapnu
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Basic Fashion Silhouettes
SleevesCollar
NecklineBubble Dresses and SkirtsLeggingsSkinny JeansOther Silhouettes
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Sleeves Styles
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Sample pictures:
Cap sleeves Raglan
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Collar Styles
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Collar Styles
Convertible
Peter Pan
Shirt
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Sample pictures:
Convertible Peter Pan
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Neckline Styles
Square
Scoop
One Shoulder
V
U
Halter
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Sample Pictures:
Haltered U V Square
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Neckline Styles
Cowl
Boatneck
Crew Funnel
Off-the
Shoulder
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Bubble Dresses & Skirts
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Leggings
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Skinny Jeans
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Other Styles
Empire Waist Cardigan
Tunic
Long Sweater
Wrap Dresses
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FABRIC
Fabric is a structure synonym for cloth constructed of
textile fibers by weaving, knitting, or felting.
Types of Fabric:1. Woven a fabric made on a weaving machine
(loom). A lengthwise set of yarns is interlaced at
right angles to a widthwise set of yarns.2. Knitted a fabric made by hand, or more commonly,
by machine using needles. Knits are manufacturedby interlooping a single set of yarns.
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WOVEN FABRIC
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WOVEN FABRIC
Warp yarns (ends) lengthwise yarns
Weft/Filling yarns (picks)
crosswise yarns Selvage lengthwise edge of the fabric running
parallel to warp
Grainline lengthwise or crosswise direction of
fabricwarp
and
weft
On grain warp and weft are at right angles with each other
Off grain (bias ) any direction on a fabric that does not follow a
lengthwise or crosswise yarn
True bias
makes 45 degree angle across the lengthwise andcrosswise yarns; has the greatest stretch
Garment bias any angle between the true bias and the lengthwise
or crosswise yarn
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Examples of Woven Fabrics
Poplin
DenimCorduroy
Cotton Twill
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KNITTED FABRICS
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KNITTED FABRICStructures produced by the interlooping of yarnsUsually soft and drapes well
Molds and moves easily with body movement
Should not be hung for long periods; folding is advised
Wales
vertical columns of stitchesCourses horizontal rows of stitches
Yarn assemblage of fibers that are twisted (may be spun
or continuous filament)
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EXAMPLES OF KNITTED FABRICS
Jersey knits
Interlock knitsFleece
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SELLING POINTS ON FABRIC
TYPES1. 100% COTTON JERSEY KNITS
ComfortableNot easily deformedAbsorbent
2. CVC (CHEAP VALUE COTTON) JERSEYCheaper than cotton
Not easily deformed
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SELLING POINTS ON FABRIC
TYPES3. SPANDEX
Stretchable Better resistance to
heat and perspiration Has more shapeRetention
Durable
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SELLING POINTS ON FABRICTYPES
4. DENIMVersatile Durable and comfortable Soils and stains are less noticeable
5. TWILLLighter than denim Available in many colors Softer and drapes better
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SELLING POINTS ON FABRICTYPES
6. MUSLINLight weightBreathes well Suitable for hot/dry climate
7. COTTON Cool and softAbsorbs and releases
perspiration quickly
Can stand high temperature
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SELLING POINTS ON FABRICTYPES
8. EYELETLight weight Embroidered fabric classic fabric with it's
embroidery
and ''eyes'' or holesNo need for prints, etc.
9. ZARA CLOTHLight weight
Shiny/Glossy
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SELLING POINTS ON FABRICTYPES
10. SEER SUCKERW/ LUREXFabric with metallic inserts
Commonly used during spring summerIroning not necessaryWrinkled in appearance improveair circulation
Comfortable and easily washed
11. TAFFETA Considered hi-end Water proof
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International Washing
Instructions Symbols
International Washin
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International WashingInstructions Symbols
Laundry symbols, also called care symbols, aresymbols which represent different methods ofWASHING, BLEACHING, DRYING, IRONING, DRYCLEANING clothes. They are written on labelsattached to clothing, to indicate how a particular item
should best be cleaned.The Canadian system is the most colorful one - it
uses three colors - green for "go ahead", yellow for"be careful", and red for "stop".
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Wash Symbols
Machine Wash
Hand Wash Do Not Hand Wash
water temperatureshould not exceed 40C
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Bleach Symbols
Non-Chlorine Bleach
Bleach Do Not Bleach
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Tumble Dry Do Not Tumble Dry
Dry FlatDrip Dry
Dry Symbols
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Wring Symbol
Do Not Wring
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Dry Clean Symbols
Dry Clean, Any Solvent
Dry Clean, Any SolventExcept Trichloethylene
Dry Clean, PetroleumSolvent Only
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Dry Clean Symbols
Dry cleanShort Cycle
Dry cleanLow Heat
Dry cleanReducedMoisture
Dry cleanNo Steam
Do Not Dry Clean
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Iron Symbols
Iron
IronMedium Heat
IronLow Heat
IronHigh Heat
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Iron Symbols
Do Not Iron Do Not Steam
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DISPLAY DOs & DONTsDo display all items of one collection together.
Unless items of one style are delivered but in avariety of colors, then all colors should bedisplayed with at least 2-3 sizes per color andstyle.
Do replenish sizes as soon as items are bought.
This also gives the promos an idea of theavailability of stocks.Do hang bottoms such as skirts, shorts and pants
using clip hangers; folded on the side or with thefront portion of the pant showing
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VISUAL MERCHANDISING
1. It is the art and science of displaying
merchandise with the end goal ofincreasing profitable sales
2. Merchandise talks with the customerBig Silent Seller
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VisualMerchandisingaims can be
summed up asfollows: CATCH THE ATTENTION
CHANGE ATTENTION INTO DESIRE
CHANGE DESIRE INTO PURCHASE
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DISPLAY DOs & DONTs
Do not use regular hangers to hang bottoms. Thisonly distorts the shape of the item and is notpleasing to the eye.
Do display new arrivals on mannequins and Dochange them every 3-5 days.
Do not display shop worn or damaged items. Doreport any fitting or sewing defects immediately.
Do stack or display T-shirts or knits by color ormoving from light to dark in a monochromaticscheme.
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DISPLAY DOs & DONTs
Do not over stock the racks/modules making itdifficult to view the items. This may result in wrinklingthe garments.
Do try to match the items with each other when beingdisplayed. Insert a top into a jacket while it hung so
customers have an idea of how it is worn.Do display prominently any gift suggestion or promo
item that Barbie or Hotwheels may have during theduration of the promo.
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DISPLAY DOs & DONTs
Do rearrange once a week the itemsin the selling area to keep it lookingfresh and new. Even if the item is
old, the customer may not have seenit before and may catch her eye.
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Example of a NEAT and VISUALLY APPETIZING store display
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Example of a NEAT and VISUALLY APPETIZING store display
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Light to dark
display
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THANK YOU.